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Should I invite my entire mailing list to Like my Facebook page?

by van80
14 replies
OK I have a question. Our mailing list is pretty large (more than 20,000) and we run it through Aweber. We do weekly emails and the unsubscribe rate is low. We get very few complaints.

We just set up a Facebook page for the first time, and we're considering asking all those email contacts to Like the page (you can do this through the 'Invite Email Contacts' section in Facebook).

The upside is that we would get a lot more Facebook users and probably see an increase in engagement. The downside is that a few of them might be annoyed. I'm also slightly worried that there might be some kind of problem if Aweber found out.

I would really appreciate any thoughts that you have!!
#entire #facebook #invite #list #mailing #page
  • Profile picture of the author 4kultrahdtv
    Why don't you create some sort of event or giveaway on the page, and then send out an email introducing your list to your new facebook page and ask them to take part in the promotion,

    I hope this helps,
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  • Profile picture of the author AMSM
    I like Nike's saying
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  • Profile picture of the author Randall Magwood
    What do you plan on doing with your subscribers on a Facebook page, that you can't do via your email newsletter?
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  • Profile picture of the author clever7
    I believe that it is a better idea to simply include a link to your Facebook fan page in an email message, inviting your subscribers to visit this page (without telling them to like it).

    They will click on the like button if they will like your fan page, you don't need to tell them to do so. This is annoying. If you just tell them to visit your fan page this is simply an invitation to ‘learn more’ at this page.

    I don't think you will have any problem with Aweber if you will include a link to your fan page in an email message.

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    • Profile picture of the author JennySweets
      If you are planning on being very active on your fan page, and giving them something more than they can get from your mailing list (including monitored, constructive interaction with each other - has to be directed by you of course) then I think the giveaway idea is a great way to entice your list to the page without ticking them off.

      If you aren't going to basically bribe them over (and immediately hit them with content already on page and updated regularly that they WANT to like, comment, share on - so your user engagement stays high enough to be shown in newsfeeds) then the best solution would probably be to passively include a link to your facebook page in the footer / signature of your emails without overtly drawing attention to it.
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      • Profile picture of the author vedremo
        Banned
        Originally Posted by JennySweets View Post

        If you aren't going to basically bribe them over (and immediately hit them with content already on page and updated regularly that they WANT to like, comment, share on - so your user engagement stays high enough to be shown in newsfeeds) then the best solution would probably be to passively include a link to your facebook page in the footer / signature of your emails without overtly drawing attention to it.
        I'd do that. Something like:

        [normal content, then]
        P.S. We just set up our Facebook page. Give us a like here! [insert URL]



        If you're worried about it, you can send an email to only a portion of the list and see what the results are, and then tweak the campaign for more likes. But I personally wouldn't worry about split testing for this.
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    • Profile picture of the author ikontent
      Originally Posted by clever7 View Post

      I believe that it is a better idea to simply include a link to your Facebook fan page in an email message, inviting your subscribers to visit this page (without telling them to like it).

      They will click on the like button if they will like your fan page, you don't need to tell them to do so. This is annoying. If you just tell them to visit your fan page this is simply an invitation to 'learn more' at this page.

      I don't think you will have any problem with Aweber if you will include a link to your fan page in an email message.

      If there's no problem with Aweber to "ask for likes" - I'd go ahead and ask. I'd echo the suggestion to use your email message rather than Facebook's "email contacts". If you do have a good, responsive list, I'm guessing you would get more responses this way...
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  • Profile picture of the author Fazal Mayar
    You dont have to but you could i dont see a problem with it atleast its better then gurus spamming a product
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  • Profile picture of the author Shubh Ashish
    Use the viral FB softwares to get multiplied fans and potential customers.
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  • Profile picture of the author chg
    As long as you aren't pushy about it, I don't see why it would be an issue. I'd definitely go with some sort of promotion/giveaway that would require the users to share the page.
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  • Profile picture of the author JohnFreshLeads
    You have nothing to lose by asking your list to like you on Facebook. You can do so at the end of every email in the footer, such as "Like me on Facebook".
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  • Profile picture of the author djneill
    I would send it out as PS in your newsletter, if they unsub you don't want them on your list anyways you only want people that enjoy reading your emails. I even go so far as to remove people who haven't opened an email in the last 60 days.
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  • Profile picture of the author TimothyTorrents
    I don't see why you shouldn't. You could just mention it at the end of your usual marketing emails.

    "P.S. We set up a Facebook fan page and we would really appreciate it if you could give us a like..."

    Something like that.
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  • Profile picture of the author GeorgiaB
    You can put your FB link with a compelling message in your email message's footer.
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