Why Are people Abandoning My Sales Page?

by thehairguy 16 replies
I am wondering if some of you with more experience can help me out. I have my long sales page located at www.instanthairstyle.com. As you go down the page you will see that I am selling access to my site that offers a program that allows women to view hairstyles on their own photo. My questions are as follows:

1. Is the sales page too long?
2. Why when people get to the registration page do most of them fill it out but then do not follow through with the payment? Your experience would be much appreciated.

Thanks.
Shane
#main internet marketing discussion forum #abandoning #page #people #sales
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  • Profile picture of the author sparrow
    Well Shane

    what the heck are you promoting, why would anyone want to fill any form out without knowing why

    I think you need to maybe lose the color to the webpage to me it just is not appealing

    Basically you need to start it all over, if I didn't know any better you look like your collecting leads by long form for reselling, I have seen lead capture pages with more information than what your showing

    Don't take offense, but this was my first impression

    Ed
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  • Profile picture of the author Kim Standerline
    Originally Posted by thehairguy View Post

    I am wondering if some of you with more experience can help me out. I have my registration/payment page located on the following page:
    instanthairstyle.com and I am wondering if some of you can tell me why I only have a few people actually finialize the payment process and buy a membership to my site and why alot of people fill out the complete form but do not follow through with the payment? Please note I am using Paypal for payments. You experience would be much appreciated.

    Thanks.
    Shane
    Let me think

    Would I sign up for a membership to www.instanthairstyle-program.com which is what I presume your main page is

    Answer = I don't think so.

    Are u really serious in asking our opinion

    Kim
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    • Profile picture of the author David_Thompson
      Dude you need to get some benefits or rather
      some benefit driven salecopy on to that page
      and fast bro...

      Are you using video to sell your prospect b4
      they get sent to that page?

      --David
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      • Profile picture of the author Ricter
        To me, the color is appropriate for this kind of product. I like it.

        But what am I being asked to buy? What good will it do me?

        As asked above, is this the first page your prospects see?
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        • Profile picture of the author KimW
          Originally Posted by Ricter View Post

          To me, the color is appropriate for this kind of product. I like it.

          But what am I being asked to buy? What good will it do me?

          As asked above, is this the first page your prospects see?

          I'm sorry, but how can you say the color is appropriate for this kind of product then in the next sentence ask what your being asked to buy??
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      • Profile picture of the author KimW
        I agree with all the above. I even took off part of the link, changing it from this:
        instanthairstyle.com to this
        UNDER CONSTRUCTION to see if I could figure out what you are selling and I still don't have a clue.
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      • Profile picture of the author Kay King
        I found the site here

        New Hairstyles | Pictures of Hairstyles | Modern | Latest | Haircuts

        Don't understand why you didn't make that sign-up part of the original domain as that is confusing.

        I don't see this being a monthly membership - might work better as a 30 day access for $$ or a 3 month access for $$.

        Also, you are asking far too much information - why do you need physical address? Unless you are selling those addresses to other sites, you don't need it. I think people may start to fill out what they think is an order with a one time payment - and when they realize it's monthly charges, they leave.

        kay
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        • Profile picture of the author thehairguy
          Hello Kay;

          I guess saying it was a membership site may have been wrong. What I am selling is 3 months access to my program for a one time fee. You feel though that I am simply asking for too much information on my registration page?:instanthairstyle.com .

          Thanks.
          Shane
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      • Profile picture of the author jhongren
        My instant reaction onto the page is HUH?

        Looks like it is really some squeeze page that squeeze the payment, without the buyer knowing what he is investing.

        Major revamp has to be done if you are taking your business seriously.

        John
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    • Profile picture of the author thehairguy
      Hello Kim;

      I am not sure why you do not understand what it is that I am selling. It is a membership to my site that allows women to view hairstyles on their own photo. I am very confused as to how I am misleading everone as to what it is that I am offering. What would you guys suggest that I do differently?

      Thanks.
      Shane
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      • Profile picture of the author KimW
        Thanks to Kay I saw what your product is. It's out of my area of expertise,but I do agree your sign up page is asking for way to much informatiom.
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      • Profile picture of the author ripsnorta2
        You might be tacking the wrong approach here.

        After seeing the images, they don't really look all that good, I'm not sure anyone would look at this tool seriously.

        I'd almost be inclined to ditch the sign up to a membership site at that point and use the picture/hairstyle thing as a bit of a game to attract people to your site. You know, a bit like lolcats.

        Then when they are there, playing around with the gizmo that does the hairstyle, have some sort of funnel into a serious back end product. Perhaps you could have a signup form and then market hair care products to your list.
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  • Your copy sucks and your site is butt-ugly; It was a chore for me to read through it. I don't think you necessarily need a looonnng sales page for something like this.

    Also, ditch all the required info...let them pay through clickbank or paypal or whatever.

    You need to lose the word "membership." If they're going to use your product, then its going to be to get their haircut. "membership" screams "hold crap...I'm going to be charged for this forever and I'll never get out" much like the gym...

    Tell them it's just $9.99 and they get UNLIMITED ACCESS FOR A FULL THREE MONTHS. It sounds much better than a membership. Make sure you tell them that it's really a drop in the bucket since nothing grows out slower than a bad haircut
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    • Profile picture of the author Terry Hatfield
      Hi,

      Your product strikes me as something you would download to your computer and pay a one time fee for. I really don't see this working as a membership site.

      Not really a market I have experience in so can't be sure though.

      Terry
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    • Profile picture of the author KirkMcD
      Why would I pay when I could get so much more for free?
      Hollywood Hair Virtual Makeover - Try On Celebrity Hairstyles at InStyle.com - Celebrities - In Style
      Taaz - Free Virtual Makeovers, choose from hundreds of virtual hairstyles, celebrity hair styles and makeup

      When you can answer that question, you'll be on to something.

      But on the sales page:

      What's up with the bottom half? What are all those links about down there?

      The subscribe popup, looks ugly and doesn't blend with the site.

      What's the price $19.95, $14.95 or $9.95? You mention all.

      Remove the google webmaster verify code.

      Spell check.

      Remove the bogus "note" about your success.

      Put the Bonuses before the Order Button. BUT...
      Bonus #1: May evetually exist, but doesn't right now
      Bonus #2: "Ad workouts" I believe you mean "Ab workouts"
      Bonus #3: May or may not exist.
      Bonus #4: Come on, get real.

      Make sure all your links point where you want them too:
      hxxp://www.hair-styles-cuts-and-dos.com/cgi-bin/affiliates/clickthru.cgi?id=thehairguy
      hxxp://www.instanthairstyle.com/homepage-example333.html
      Can be found throughout the site.
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