I am looking for a new way to start off the relationship of every new lead. The usual way is to give them something that will benefit them immensely, like a 5 page report, or video boot camp. I am thinking of making a small product. A tiny one, like a training one one social media site. Packed with helpful info. Not to sell, just to really establish a great foundation for the lead. To give them a small glimpse of how I can help them.
Any input is greatly appreciated, even negative ones. Be honest!
What is your feedback?