Conceptual Brain Storm - How would you go about this?

any ideas?

because from a business development standpoint that might not be the best idea. were still doing a lot of r&d right now and if a large manufacturer gave us a P.O. right now it might not be AS good as if we got it in half a year.

My initial reaction to this was the same as SamKane's, generally I find in B2B especially where large sales are involved a targeted direct sales effort trumps something like Google pretty much every time. However, based on your response to him it sounds like you're wanting more of a branding/reputation building campaign in which case I'd still ignore search engines, etc. and instead go with the "Mint Marketing Plan". Basically, what this refers to is building strategic alliances with targeted influencers such as blogs, magazines, newspapers, etc. In other words do some research on what kind of publications your target market would find influential and what publications (these might be digital by the way) would have an especial interest in your technology. Cross reference those lists and narrow it down, then start approaching the people there not trying to sell anything or getting them to promote it but rather saying "hey, what we've got is really cool, would love for you to check it out and see what you think", then show them the technology and build a network of enthusiasts who are also influencers. Then, when the time comes ask if they wouldn't mind writing an article, doing an interview, etc. on you guys and your technology. This will go a long way towards establishing credibility and awareness, which you can use later in your sales efforts but will also help to draw interest towards your company in the mean time.