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How long did it take to create your OWN product?

by David_Thompson
77 replies
Hey Guys,

I was sitting here think about how long it took
me to create my latest product...3 days, I started
on a Friday and finished on a Sunday...

How long did it take you to create your products?

--David
#create #long #product
  • Profile picture of the author BuddyT
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    • Profile picture of the author Ernie Lo
      Depeonds on the type of product but my upcoming has been slowly implemented over the last 9 months, quite a while lol..but good things take time
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      • Profile picture of the author Tom Mansell
        Originally Posted by Ernie Lonardo View Post

        Depeonds on the type of product but my upcoming has been slowly implemented over the last 9 months, quite a while lol..but good things take time
        I am the same Ernie.

        My new product has taken me around 9 months to create.

        The time you put in will be rewarded come launch

        Warm Regards,
        Tom
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        • Profile picture of the author David_Thompson
          Originally Posted by Tom Mansell View Post

          I am the same Ernie.

          My new product has taken me around 9 months to create.

          The time you put in will be rewarded come launch

          Warm Regards,
          Tom
          Tom, 9 months that's long time to be creating
          a product...I guess it's some kind of script or
          membership site...

          But 9 months for an IM product is like a lifetime
          isn't it...

          --David
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          • Profile picture of the author Tom Mansell
            Originally Posted by David_Thompson View Post

            Tom, 9 months that's long time to be creating
            a product...I guess it's some kind of script or
            membership site...

            But 9 months for an IM product is like a lifetime
            isn't it...

            --David
            It's a report mate.

            I created a system to follow, then used it for a few months to make it work,
            then I wrote about how it works.

            In total, about 9 months from start to finish (which will be really soon!)

            Warm Regards,
            Tom
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  • Profile picture of the author jhongren
    Originally Posted by David_Thompson View Post

    Hey Guys,

    I was sitting here think about how long it took
    me to create my latest product...3 days, I started
    on a Friday and finished on a Sunday...

    How long did it take you to create your products?

    --David
    Hi David, wow that is really fast. How big is your product?

    Cheers,
    John
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    • Profile picture of the author Kevin Riley
      David

      Writing only, I could create a product in a day. But, with all the screenshots and the images I hunt down, it turns it into a much longer project. Well, worth it though.

      When I'm creating, I'm head down for up to 20 hours a day. Don't get in my way!
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      Kevin Riley, long-time Warrior living in Osaka, Japan

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      • Profile picture of the author David_Thompson
        I love video/audio so mapping out the outline is very
        easy and once that is done collecting the files and
        all the other files needed is the most time consuming
        part.

        When I get into the zone I work like a bat out of hell...LOL

        --David
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        • Profile picture of the author ctutt
          What's the point of your question?

          How long is long? Who cares how long is long? What is long anyway? I don't think there is any "long" there is only NOW. Nothing else, other than NOW, exists in reality.
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          • Profile picture of the author David_Thompson
            Originally Posted by ctutt View Post

            What's the point of your question?

            How long is long? Who cares how long is long? What is long anyway? I don't think there is any "long" there is only NOW. Nothing else, other than NOW, exists in reality.
            ctutt, I'm trying to understand what your
            reply is all about, whether you're taking
            the piss or something else.

            Everyone's reality is different so what's
            your point?

            --David
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          • Profile picture of the author BIG Mike
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            • Profile picture of the author seree
              Hi David,

              Please let me join in your thread.

              I take 4 days to complete my first info product which is a software.
              It's much shorter than I think of.

              However, I've taken about 6-8 months before getting started creating my first info product.

              6-8 months of info overload. :-)

              For new comer that is reading this thread. Don't research too much like me, just start today and you will complete it in a short time. Yeah, shorter time than you think!

              However, I take 4 days for my product only and it didn't include sales copy, squeeze page, follow up messages, up-sell and etc...

              Just share!
              Seree W.
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              • Profile picture of the author David_Thompson
                Originally Posted by seree View Post

                Hi David,

                Don't research too much like me, just start today and you will complete it in a short time. Yeah, shorter time than you think!

                However, I take 4 days for my product only and it didn't include sales copy, squeeze page, follow up messages, up-sell and etc...

                Just share!
                Seree W.
                That bit in bold is one of the biggest reasons most
                people take so long to get a product created and
                ready for their market...

                Info overload is a killer and time waster that leaves
                you with an empty pocket...Get it going follow thru
                by getting a few personal partners to run thru it
                then fix what's needed then get it out to your
                market.

                Get feedback from you customers, the good, bad,
                and indifferent, fix what's needed tweak it make it
                better then release it again...

                --David
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                • Profile picture of the author hebsgaard
                  I'm currently putting the finishing touches on my first product. I started it nearly 3 weeks ago, however, it has been a part time effort working a couple of hours here abnd there when I've had time to spare (still holding down a day job and the family likes to get a bit of attention too).

                  I'm attending McElroy's Overnight Product Creation course and I really expect that the methods he teaches will help speed up the process. Having said that I believe(hope actually) that the first product is the most difficult to get done.
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      • Profile picture of the author Ricter
        I've been working in my niche for nearly three years. Only now am I starting to feel qualified enough (there is much regulatory minutiae) to produce a substantive text on the subject. I hope to market it in parts, though. Part One is in progress: it's taken me several days to scratch out a complete (I hope) outline. I'm fortunate that I'm already getting paid for this work, by way of salary, as my employer receives a Policies & Procedures manual for my efforts.

        I intend to distill the Part One outline down to a sales page and do a market test in my sector's main publication. I anticipate this will take me a couple of weeks. With my audience, it has got to be of the highest caliber--I see these people regularly at seminars and conferences.

        Apparently that's a lot of time spent on such a small niche as mine, but as it's B2B, and using other similar sectors as a guide, just Part One of this project should sell for a few hundred dollars, the information is simply not available anywhere else for less. The entire product would be worth a few thousand dollars.

        Start to finish, this entire product could take another two years to build, for five in all. Two years I'll only spend if the tests say "go", however!

        Lots of blather here, my apologies.
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  • Profile picture of the author Money on the Side
    Originally Posted by David_Thompson View Post

    Hey Guys,

    I was sitting here think about how long it took
    me to create my latest product...3 days, I started
    on a Friday and finished on a Sunday...

    How long did it take you to create your products?

    --David
    My first product took about a month...and there were two of us working on it!

    But things have gotten much easier since then. I wrote my most recent product over a weekend.
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    • Profile picture of the author Christie Love
      It took me a week to write my first e-book, that's complete with interviews and research3 days or less is pretty awesome.
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      • Profile picture of the author lakshaybehl
        First product... nearly 20 days and still it bumped...

        NOW Nearly a day or 2 for a 97 dollar product in IM niche...

        But yeah... three days is cool too..

        Like Kevin..,. I can spend more than 18 hours per day when required.

        -Lakshay
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      • Profile picture of the author Alan Petersen
        Dang, I need to step it up. My first product took a long time but I put in the back burner for awhile. I have sped things up for my second one but still took me about a week. A lot screenshots plus it was a video/e-book combo. I like Kevin's idea. Just hunker down for 20 hours till its done!
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      • Profile picture of the author Barry Plaskow
        1st product-took me 2 months-putting together a teleseminar series.

        But know I have incredible material-I can churn out products daily

        Barry Plaskow
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        • Profile picture of the author jhongren
          Originally Posted by Barry Plaskow View Post

          1st product-took me 2 months-putting together a teleseminar series.

          But know I have incredible material-I can churn out products daily

          Barry Plaskow
          Hi Barry,

          You realised when you gain more experience in product creation, you are going to do it faster and faster.

          The 2 main reasons are:
          1. more experience (more shortcuts)
          2. more resources (knowing the Virtual assistants, elancers, affiliates and JV partners)

          As you gain more credibility as a trustworthy and helpful person, more people are going to offer their help and resources to you.

          Cheers,
          John
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          • Profile picture of the author VinceNouvel
            3 Days!! What kind of product you are creating? Thats a real fast turnaround. It usually took me from 2 months to 3 months.. I need to make sure that everything is perfect before I can hit the launch button.
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            • Profile picture of the author David_Thompson
              Dammm, 3 days is a longtime when you see some
              of the other warriors who can create an eproduct
              or digital product in a matter of hours.

              Imagine doing a digital product like a teleclass,
              you then take that recording clean it up, you
              already have an outline for the class, you use
              that to write your salesletter...boom you're done.

              It doen't have to be hard and we all know audio
              product sell well and that's how most of the so called
              guru's got their start...lol

              --David
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              • Profile picture of the author VinceNouvel
                Guess we are refering to a different kind of product here.. lol...
                Oh I have to get some sleep... lol
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    • Profile picture of the author David_Thompson
      Originally Posted by Brian McElroy View Post

      I prefer to keep it to 24 hours or less

      First one took about a week.

      -Brian
      Brian you crack me me up mate...24 hours...LOL

      But you I believe you really do take 24hours..

      --David
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  • Profile picture of the author Peggy Baron
    It depends on my interest level and how much time I can devote to it before my family starts feeling neglected.

    I can create a product quickly if I start with PLR for ideas and do my own thing from there. I can also work up something fast if I have another project I can't wait to get started on (but won't let myself start until the current one is finished!)

    I have to continually fight with myself about over-tweaking and trying to make everything perfect.

    Peggy
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    • Profile picture of the author Kevin Riley
      For our latest project, James B Allen came down here and we brainstormed for 4 days in my office. After he went back up north, we had daily Skype meetings. It was a little over 1 1/2 weeks of full throttle and long, long hours, but we created 2 volumes of what I believe to be one of my best productions yet.

      Just gotta put all else aside. I put my other project on standstill for that time.

      Last night -- after the final proofreading and zipping -- I took Rieko out to Hyatt Regency's Hawaiian BBQ where we ate way too much and drank way too much. My philosophy is work hard and party hard.
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      Kevin Riley, long-time Warrior living in Osaka, Japan

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    • Profile picture of the author Steven Wagenheim
      My first product took me about 2 months, but...it was a 2 ebook package
      with 8 BONUS EBOOKS. So it was quite massive and ambitious to say the
      least, especially for a first product. I've always been a bit of an over achiever
      so I wanted this to be really off the charts.

      The results?

      I sold 200 units a month with only 1 active affiliate for almost a whole year.

      Not too shabby if I have to say so myself.

      Today, I take my time making products because I want them to be absolutely
      perfect. I can afford the luxury since I really don't have to make anything
      anymore anyway with all the stuff I already have out there. So I'll take about
      3 weeks to create an ebook, sales page, free report, squeeze page,
      supporting articles, autoresponder series and video. And I can probably
      create one such product a month if I wanted to.

      For me to bang out a product in a day, I'd have to really not give a sh*t
      about it and that's just not me.
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      • Profile picture of the author Ricter
        Originally Posted by Steven Wagenheim View Post

        My first product took me about 2 months, but...it was a 2 ebook package
        with 8 BONUS EBOOKS. So it was quite massive and ambitious to say the
        least, especially for a first product. I've always been a bit of an over achiever
        so I wanted this to be really off the charts.

        The results?

        I sold 200 units a month with only 1 active affiliate for almost a whole year.

        Not too shabby if I have to say so myself.

        Today, I take my time making products because I want them to be absolutely
        perfect. I can afford the luxury since I really don't have to make anything
        anymore anyway with all the stuff I already have out there. So I'll take about
        3 weeks to create an ebook, sales page, free report, squeeze page,
        supporting articles, autoresponder series and video. And I can probably
        create one such product a month if I wanted to.

        For me to bang out a product in a day, I'd have to really not give a sh*t
        about it and that's just not me.
        Hear hear!
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  • Profile picture of the author Eric Johnson
    Just finished my first one. Took me about a week.

    BUT, that being said. If I didn't suffer from raging, "ooh, look at the pretty colors" ADD then I probably could have finished in a few days.

    Oh well, you do what you can with what you have...
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    • Profile picture of the author Imran Naseem
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      • Profile picture of the author jhongren
        One thing to add is it is not about HOW FAST we churn out products. It is about HOW GOOD it is.

        We can do a really quick one, maybe half a day for 30 pages report but it is of a bad quality, refund rate will be high and the reputation is going to be tarnished. This is more serious than getting a product fast into the market.

        John
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        • Profile picture of the author drr
          It depends on the type and complexity of the product. I've spent weeks on some product projects (for example those that include a mix of multimedia rights, website templates, content) - others like simple reports can be done & dusted within a few hours (simple 10 page reports for example with no real sales page).
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          • Profile picture of the author Lee McIntyre
            Hi there

            One of my best selling products was created in just 3 hours, and this included sales and promotional materials. Another product took 6 months.

            My favourite type of product though is when you offer it for sale before you've even created it!

            When I sold out my first 25 seat $197 webinar course I was walking around in a daze at the thought of making $5,000 BEFORE I'd even made the product!!

            I also like products that can be created once, and then turned into multiple products in the future. For example, my webinar courses then became a DVD boxset for those who missed out on the original offer.

            Cheers

            Lee McIntyre
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  • Profile picture of the author Arindam Chakraborty
    Well, it really depends on the type and magnitude of the product but being a perfectionist, don't expect anything from me in less than a week!

    Arindam
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  • Profile picture of the author LegitIncomes
    Originally Posted by David_Thompson View Post

    Hey Guys,

    I was sitting here think about how long it took
    me to create my latest product...3 days, I started
    on a Friday and finished on a Sunday...

    How long did it take you to create your products?

    --David
    I can usually get the foundation done in 2-3 days, and then finish up everything else on day 4-5. I admit, I could do it much faster, but I'm easily distracted by lots of things: kids, tv, etc...
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    • Profile picture of the author Tenzo
      I'm about 2 hours of actual work in right now, and I expect to have it done by thursday or friday-maybe 10 hours of actual writing and researching. A bit longer including the companion videos I want to make

      Kevin
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      • Profile picture of the author adamv
        I've got 4 instructional DVDs on how to draw. 2 how to draw portraits 1 wildlife and 1 horses. Each DVD took about 2 weeks to finish. I video taped myself drawing a picture from start to finish and simply talked about what I was doing and why I was doing it along the way.

        It usually takes me 10 to 20 hours just to finish a drawing. Because of technical issues on each DVD I ended up drawing the same picture twice and on one of my portrait drawing DVDs I actually drew the same drawing 3 times.

        After the drawing / video taping was done I spent a few days editing, recording voice overs and plugging in some public domain background music.

        It's a lot of work to get the products finished but now that they're done it's easy money. Even though it's a physical product (DVD + print of the drawing to work from) it only takes a few minutes to put it in a Priority Mail flat rate envelope and slap a label on it. If I ever get to the point where I'm selling 40 or 50 copies a day I will use a fulfillment company to automate the process a little more but for now I'm happy filling my own orders.
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        • Profile picture of the author Sylvan
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          I have been working on a product for 2 weeks. I am almost done with the main ebook, I just need some bonuses and other things right now.

          Hey adamv - fulfillment is only $1.75 throguh kunaki per dvd, Im not sure how much the time means to you.
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          • Profile picture of the author adamv
            Originally Posted by Sylvan View Post

            I have been working on a product for 2 weeks. I am almost done with the main ebook, I just need some bonuses and other things right now.

            Hey adamv - fulfillment is only $1.75 throguh kunaki per dvd, Im not sure how much the time means to you.
            I send out a giclee print of the drawing I do in the video along with the DVD. If it was just the DVD, that would be a good deal because doing it myself costs about $0.75 so an extra dollar to have someone else do it would be worth it but I'm not sure they could do a high quality art print too.

            My volume is not too high right now anyway so I don't mind doing it myself. If it gets to the point where it's taking too much time I'll definitely use a fulfillment company. By then I would be making a ton of money.
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            • Profile picture of the author Mike Bogowski
              It all depends on how quickly someone in India or Malaysia can write it for me
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              • Profile picture of the author gareth
                My first real quality ebook is nearly all pictures as its an antomy manual for weightlifters.

                It took ages but all the artwork is original and i can use it on other projects now.

                I have another manual which is huge - about 200 pages+
                Thats all text but i will add the graphics from my first ebook and some photographs.

                Seen as my market is fitness stuff i will be doing alot of viseos at the gym.
                Easy to turn into a product and plenty of talent around to help.

                One thing I am dying to do is interviews with bodybuilders etc. It will make a hot product but I've never done it before so i am quite nervous about approaching people.
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                • Profile picture of the author Michael Mason
                  I think it depends on two things: 1. How long it is, and 2. How good it is. Obviously if you write a 100 page , super detailed ebook, it will take longer to write than a simple 10 page report. Also, it is possible to write a lot...but just rehash old information and throw a bunch of junk together fast. But it takes longer to actually write something high quality and original. Like someone already mentioned, we all need to focus on writing quality information instead of just speeding through it.
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                • Profile picture of the author sylviad
                  Originally Posted by gareth View Post

                  ...One thing I am dying to do is interviews with bodybuilders etc. It will make a hot product but I've never done it before so i am quite nervous about approaching people.
                  I was petrified when I had to conduct my first interview for my college Journalism assignment. I've since learned that people love to talk about what they do, and will soon put you at ease. Before it's over, you will discover that you're actually enjoying yourself.

                  Sylvia
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  • Profile picture of the author Mark Sandquist
    Hi David!

    My first online product was a physical book and took about six months to get it to deliverable condition. (doing it all myself).

    My second product was a digital product and took only about three weeks to get it to deliverable condition. (again, doing it all myself).

    Needless to say, all my products since then, so far, have been digital.
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  • Profile picture of the author tremayne
    Most of you guys make me embarrassed!

    It took three months to write my ebook (but it's 213 pages) and now, almost two years later, I'm getting to launch it properly. The rest of the time has been spent learning a little about marketing...and autoresponders, and free ebooks, and list-building, and video, and video editing, and rewriting web site copy, and WYSIWYG programs, and typeface selection, and...oh heck, I forget!

    I feel as if I have been going through an extensive university education -- and maybe that's not far off.

    Just call me stubborn, but I'm determined to bring this book to as many people as I can, especially young people, so they don't have to learn the investment ropes the hard way.
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    • Profile picture of the author Dan Grossman
      About two months to complete the last version of W3Counter, my real time web stats service that competes with Google Analytics and the likes.

      A day to complete WP Review Site, my WordPress plugin that's sold over 100 copies the past two weeks.

      Two hours to complete FeedLines, my single page feed aggregator which has sold a few dozen copies as well.

      When I was 13, I developed a customizable portal website for webmasters in Perl in one day while sick with "walking pneumonia" (you don't feel all that bad but have zero energy and sleep a lot).
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  • Profile picture of the author Earl Smith
    It can take anywhere from 1 hour to a week to design a full product from scratch
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    • Profile picture of the author David Surk
      What I want to know is how quickly can you produce a quality product in a niche you don't have any knowledge or experience in...

      Much love,
      Dave.
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      • Profile picture of the author David_Thompson
        Originally Posted by David Surk View Post

        What I want to know is how quickly can you produce a quality product in a niche you don't have any knowledge or experience in...

        Much love,
        Dave.
        Dave, that's a hard one to answer but I would guess
        the best way is to out sources but I might be wrong
        on this one.

        You'll need to find someone who knows the mindset
        of the people in that niche so look for an expert and
        interview them and that's your product...

        --David
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        • Profile picture of the author jbsmith
          David - creating an infoproduct in an area where you have no experience can be done, and it can usually be done quickly, but it is more challenging because the #1 most important factor to how well an infoproduct sells is the degree of perceived value your audience holds in the information.

          What influences the perception of value - various factors including how much desire they have for the outcome you are promising/addressing with your infoproduct and how much they believe YOUR solution will get them to where they want to be.

          Several of my past students have done a very good job of pulling these out of markets they had previously very little experience with - then the actual content can be researched, developed through interviews or ghostwritten by someone else who has more expertise on the topic.

          Jeff
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          • Profile picture of the author jbsmith
            By the way guys - don't be intimidated by these 1-day, 3-day infoproduct creation timelines...it is certainly possible, but even if it takes you 2-3 weeks to create your first product, it's well worth the investment as you will have developed the foundation around which you can grow a much larger online business.

            The main thing is that you understand how to properly target your market, position your solution within the marketplace and get your products finished - if it's hours, great - if it's a few weeks, that's just as good!


            Jeff
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        • Profile picture of the author Rob Canyon
          Dave,

          Jeff Walkers favorite saying is that 'in the land of the blind, the one-eyed man is king'.

          The only problem is that it's often hard to rate our value or our own products value in eyes of the marketplace.

          You want to start out by creating similar products and sell them through similar distribution channels to your market.

          If you're going to take the side of the publisher, you've got to go where affiliates hang out and see what they're promoting.

          Then build similar products.

          Cheers,

          Rob
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          • Profile picture of the author David_Thompson
            Hey Jeff & Rob,

            you guys touch on some great points here... In all honesty
            it doesn't really matter how long it takes whether it's 2 hours
            or 10 weeks, what does matter how you position your product
            to the market...or how you want to corner that market.

            And that comes down to your market research whether you
            have a home run or you're backing a dead horse.

            --David
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            • Profile picture of the author Solidsnake
              Banned
              I created my first ebook today within 7 hours. It's a 9-page ebook without any screenshot and graphics.
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              • Profile picture of the author capitalalchemy
                My current product is 1+ years in the making. I usually put a lot into it, fine tune, tweak, etc. My first eBook was 154 pages when it was finished. That took me about 6 months. I wrote the first 20 pages the 1st day, then like 15 every day after that, but kept cleaning it up.

                I love product development -- it's the most fun
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            • Profile picture of the author mdunn123
              My mine's not an IM product and took me about 2 months to get everything together....it was rather complex.
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            • Profile picture of the author AdamHolland
              270+ hours over the course of 3 months...

              I created an internet marketing product geared towards mlmers. It contains 150+ pages, about 40 tutorial videos (yea, FORTY!!!), and a bunch of bonuses...

              It's far from perfect, but it's a comprehensive course for rookie online network marketers...

              Adam Holland
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            • Profile picture of the author macchiavelli
              Making money online is very easy if you have your own product.
              My first product took me 2 days to create and was fairly successfull($2500 first 2 weeks)

              I then sold the rights to the ebook and invested in some other stuff.
              Now I am wiser and I now try to set up whole businesses when I create products.
              Meaning that I get a squeezepage, professional website, articles, ppc etc.

              Its great to be your own boss....but my family thinks im in drugs or some form of criminal activity lol.
              I never leave the house, only when I go pick up some money lol heheh!
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            • Profile picture of the author Steve Iser
              Shortest Time Ever: 10 Minutes
              Longest Time Ever: 11 Months

              All depends on the offer dude.

              Steve
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              • Profile picture of the author David_Thompson
                Originally Posted by Steve Iser View Post

                Shortest Time Ever: 10 Minutes
                Longest Time Ever: 11 Months

                All depends on the offer dude.

                Steve
                Steve, that product has been a long time coming man...

                You want to give us an idea what took so long?

                Was it product creation or was it something else?

                --David
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            • Profile picture of the author jbsmith
              Hey Rob - the one caveat to following the crowd in terms of following busy, proven markets...and what we've found works well with many of our members is

              1. Follow the crowd in terms of targeting similar desires and outcomes...these actually change very little over time - people tend to want the same things over time. How they express it or the stepping stones to getting there may be different, but the underlying desires remain fairly consistent. So, yes, looking at the successful affiliate products in a given field will certainly give you a clue as to what desire they are targeting and what outcome their audience wants.

              2. Differentiate on the solution...this is where you need to stand out from the crowd. You could go simpler, more detailed, an entirely new system, a new format, etc...as a way to differentiate your solution and position yourself for market dominance.

              Where many people go astray is in thinking they need to target NEW problems or desires - so they make one up and then find there are virtually no customers who want what they are promising.

              Whereas, if you target a proven desire with a differentiated solution - you can make a killing.

              Jeff
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  • Profile picture of the author Steve Mount
    My first week I had my first book. It's still the most popular one by far.
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    • Profile picture of the author Heather Bestel
      Our first product was a video, mp3 and pdf together as a package. The video took one day to film and one day to edit. The mp3 took an hour to record and about the same to edit. The pdf was a transcript of the video and mp3 so was mostly already written - we spent about half a day to edit and polish its presentation. So altogether, about three whole days.

      The interesting thing is - we learned so much from doing the first one that the next three videos/mp3's/pdf's took two days altogether.

      Another problem we encountered was not wanting to put our products up for sale until they were 'perfect'. We can both be perfectionists at times and that can stop us from getting the project finished.

      We had to accept that the products were 'good enough'. Sometimes we have to just let go and step away.

      I guess we can always come back later and make a new improved version.

      Regards

      Heather
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      • Profile picture of the author summer07
        Originally Posted by Heather Bestel View Post

        ...Another problem we encountered was not wanting to put our products up for sale until they were 'perfect'. We can both be perfectionists at times and that can stop us from getting the project finished.
        My first product took me only one day to write, but about a week more to proofread, rewrite and finally let go of. That "perfectionist" gene is a tough one to work through!

        Audre
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    • Profile picture of the author AdamHolland
      I created an online mlm course - 150 page ebook(s), 40 (yes FORTY) tutorial videos, and a slew of bonuses... It took me 250 HOURS to do over the course of 2 1/2 months..

      It was long mostly because of the videos and I actually created all of the download pages and sales page myself (ughhh)...


      My second 'product' was a free self help ebook that took me about a week to do. I was more excited about the viral aspect of the sales funnel I made than the book itself... haha

      I enjoy personal development so I wanted to give my own spin on a few "over talked about" topics. The book is called "Change Your Life At Will..." It's more about getting out of your own way and taking ACTION towards your future.

      Adam Holland
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      Powerful Training - RevolutionProfits.com

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  • Profile picture of the author jeffczyz
    My first real product is getting ready to launch at the end of the month. It will have taken me about 3 months to put together about 10 hours of video, eBook, lesson guide, bonuses, website and promo videos.

    However, over the course of those 3 months I've put in close to 100 hours of nights and weekends.

    Here's hoping to a successful launch.
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    • Profile picture of the author sylviad
      My first product was a 90+ page ebook that took me about 2 weeks to write... more if you include the rewrites and trying to make it 'perfect'. Add the time to find, edit, rewrite and write the bonuses and sales page, and design the graphics and it was closer to 2 months. (Yup! I did it all.)

      The biggest problem is getting the job done before I lose interest, which takes about 2 weeks.

      The next biggest problem is producing a quality product of original content, rather than rehashed crap many others have written. A difficult goal for some of my subjects.

      Now, if I could find a phenomenal, exciting subject that holds my interest, is easy to produce and will make me a ton of money... {hint, hint}

      Sylvia

      Crap! This came out much better first time I wrote it... when my browser locked up and I lost it.
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  • Profile picture of the author Robin Williams
    im still at wrk with my lastest program, but it been 2 weeks now.
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  • Profile picture of the author Bryan Zazz
    I guess my experience is not typical after reading the other posts here.
    Perhaps each product's history is a bit different. Mine would be more in line with the Facebooks of this world than the typical eBook or interview product-creation experience. Whoever said software development is difficult might have been onto something... Let me elaborate: I have been working on this product full time, and actually what is taking enormous chunks of time is not the coding part (that's relatively easy) but the "maturation" of the product. Unlike an interview product, where you might only need 1 take and you can wrap the product up in an afternoon, software goes through this very time-expensive process of continuous evolution, as both ideas and features evolve. My product has now gotten pretty sophisticated and I am glad to see how well it has evolved, but I never would have expected it to take so much time. The initial idea sounded simple enough...

    My Product name: Squizmore.
    Development start: March 2011
    Today: July 2012
    Difference: 17 months (and counting).

    I'm new here, but not new to IM: I'm a moderator on another popular IM forum, and just got here yesterday because I want to take Squizmore for a spin in your WSO wonderwheel, see how the IM niche reacts to it ... hopefully by going for their wallet... haha

    Squizmore is an IM platform, it competes with WordPress and a few others, so it would be curious how such an assault on WP's entrenched position in this niche will play out ...

    Well, on the grand scheme of things, IM is the new Klondike, and both WP and my Squizmore, and a few others (kajabi, aweber, etc), all sell the same thing: shovels to all the gold-diggers out here.

    Anyway, interesting thread, my answer to your question is 17 months. Hopefully there is a direct relation between time spent on product development, and the product quality ... otherwise, I just lost 17 months of my life for nothing - haha
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  • Profile picture of the author TomBuck
    Was a simply affiliate marketing ebook for newbies, took around 3 days too. Very basic stuff though.
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  • Profile picture of the author John Romaine
    This thread was started in 2008.
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  • Profile picture of the author lisakleinweber
    My second ebook took 7 months to create ... forever I forget how long my first took - it was so long ago. Like 1998.
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  • Profile picture of the author zacsmith
    First product 12 years ago: 1 year to research/write/edit, another year for production and to build out the website. But that product has been a steady seller since launched in 2000, with only occasional updates.

    Shortest product: 1 day to write, another to proof and edit, 2 days for production and building the site pages.

    Current project: 3 years to research and write the first draft, 1 year to re-write/proof/edit/test. Website buildout has been done along the way. We hope this one will be another "evergreen" seller. Full-time writer/editor.

    Next project: Considerably shorter time frame (can't take another one of those long ones....)
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  • Profile picture of the author Dwight Anthony
    With complete focus, I could complete a product back to front in about 3 days. the framework around it like email swipes, sales page, graphics, autoresponders and the like can add to the process but should be implemented.
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  • Profile picture of the author Mark Dunson
    My first eBook took me about two weeks to complete. The website and marketing materials took about the same. Back then I had no method to my madness.

    Now I can create a good quality eBook and website in about a week in a half if I work on it everyday!
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