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How Shoppers Make Decisions in a Recession

by R Hagel
1 replies
Here's one consumer psychology expert's viewpoint on what's going on inside consumer's heads... and how companies like Louis Vuitton are reacting to it:

How Shoppers Make Decisions in a Recession - TIME

Cheers,
Becky
#decisions #make #recession #shoppers
  • Profile picture of the author dvduval
    Interesting article. Near the end, I liked the idea of using the older actors set in the 60's. Often when people get scared, they have a tendency to want to return to their roots to what is "tried and true", rather than investing in what is "new and cool".
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