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Is a best to use a cheaper product to promote? (Clickbank)

by fitnesschap
10 replies
Is it more likely youll make more sales if your clickbank offer is say, $10?

The $40+ ones just don't seeme to convert. Maybe people aren't comfortable spending that much cash on a company they aren't familiar with?

What do u recon?
#cheaper #clickbank #product #promote
  • Profile picture of the author neodarth
    It depends of many variables, like The kind of market you are aiming for your (people are not too comfortable paying $97 for a ebook about training flies)

    The perceived value of your product and how you market is another thing to take on account (10 hours of video and 6 300 pages ebooks about how ti make money for $7 screams BS!)

    The funnel you setup is important too. You can market a $1 product only if you have upsells worth The effort to setup a launch (like The ultimate secrets for $47 and private one on one coaching for $5000)

    But yet again is all in The perceived value that you give in your sales letter to The product.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by fitnesschap View Post

    Is it more likely youll make more sales if your clickbank offer is say, $10?
    No; it's likely you'll make far fewer, because very few serious, successful affiliates ever even be aware of the existence of a product in that price-range, so all you'll ever make are probably your own personal sales (and you don't need ClickBank for that).

    Originally Posted by fitnesschap View Post

    The $40+ ones just don't seeme to convert.
    It depends on how you select them: http://www.warriorforum.com/main-int...ml#post2161932

    And on to whom you market them, and how: http://www.warriorforum.com/main-int...ml#post7110523

    I do promote some that cost about $37 or whatever, but my overall conversion rates are actually higher, overall, with products around $77 - $97. That suits my traffic demographics.

    Originally Posted by fitnesschap View Post

    Maybe people aren't comfortable spending that much cash on a company they aren't familiar with?
    Maybe that's true for a few people, yes. Amazon conversion-rates are undeniably higher. But if your prospective customers are well targeted and trust your recommendations because of the relationship and credibility you've built with them, that shouldn't be much of an issue at all.
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  • Profile picture of the author keyon
    I've always thought there's more money to be made with the lower priced products, but it's hard to get affiliates to look at anything that pays less than $25 in commissions. I guess I'd like to hear from any affiliates who have done side-by-side testing to see which price points generate the most revenue for them.
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  • Profile picture of the author alliance
    I agree with keyon on lower price items(ebooks) sell well depending on Niche. My testing show ebooks priced between $14-$27 convert the best.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by alliance View Post

      My testing show ebooks priced between $14-$27 convert the best.
      My experience is very different from this.

      Originally Posted by keyon View Post

      I guess I'd like to hear from any affiliates who have done side-by-side testing to see which price points generate the most revenue for them.
      I haven't done any strict, side-by-side, comparative testing of exactly this point, but for my ClickBank sales I have a very strong overall perception, built up over the years in many different niches, that there's a very direct correlation indeed between retail price and revenue generated for me (i.e. within the normal, everyday CB price-ranges, $17-$20 products are my lowest-earning and $100-$140 products are my highest earning). In many niches, I even sell more $97 products than $37/$47 products (i.e. not just "make more money from selling them" but actually "sell more of them"). So I'm really very motivated indeed to sell at higher prices and avoid lower ones. I should speak only from my own experience, but I have quite a strong hunch that very many successful affiliates would actually say something pretty similar.

      Originally Posted by keyon View Post

      it's hard to get affiliates to look at anything that pays less than $25 in commissions.
      This makes sense.

      "Affiliates who are actually going to generate enough sales to be worth talking about", anyway?

      I won't normally look at anything that earns me less than $25 per sale, but I'll sometimes go down to $20 if it's something particularly suitable in a niche for which I already have a large, ready-made list, and I really like the product and sales-page.

      I haven't actively promoted any "$17 products" for a very long time, now (though I admit I do still sell some simply because some links to them are in early stages of very long autoresponder series from years ago: the products are still in the Marketplace, so I haven't bothered to remove them all. I don't mentally include them among "products I'm currently promoting", really, though. (So I'm promoting slightly more products than I tell myself, really, perhaps). I'm in one or two relatively obscure little niches which actually have a couple of nice $17 products which people like, and selling some of those does probably make it easier for me to sell the $97 product a bit later. :confused:
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      • Profile picture of the author Mission0ps
        I really don't think it's a question of price point buddy - it's a question of

        product quality
        Product Suitability to your audience
        Product sales page

        Qualified leads will always convert on an offer that delivers upon their dilemmas - especially with a digital download that can give instant gratification.
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        I suppose you could call it the honest john of review sites!
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Mission0ps View Post

          it's a question of

          product quality
          Product Suitability to your audience
          Product sales page
          For the purposes of this thread, I think we're assuming those things are all perfectly satisfactory, and discussing the significance of price point given that that's so.

          Originally Posted by Mission0ps View Post

          I really don't think it's a question of price point buddy
          For many of us, it's very much a question of price point in addition, I think. Given two products which appear equally satisfactory on all the primary grounds one takes into account for product-selection, the question is whether you think you make more by promoting a cheap product than an expensive one. I know I make more by promoting an expensive one.

          Originally Posted by Mission0ps View Post

          Qualified leads will always convert on an offer that delivers upon their dilemmas - especially with a digital download that can give instant gratification.
          Nobody's suggesting otherwise. On the contrary, we're assuming that, and debating the relevance of price points after assuming that.
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      • Profile picture of the author fitnesschap
        Thanks for your information!

        So your selling them through your list right? From what I read this seems to be the best way to get repeat sales, not just by sticking a link on your blog side bar! I guess I need to build up a list if I'm ever going to make money on clickbank.

        And yeah, amazon does concert quite alright for me but the commisions are lousy even for high priced products!
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