17 {{ upvoteCount | shortNum }}
17 {{ upvoteCount | shortNum }}

Question about WSOs

by Donowhy
14 replies
Hey guys, I've got a question about releasing a WSO.
In the JV section here, there are tons of posts of the "We will help your WSO launch be successful" theme.

Is launching a successful WSO largely dependent on your marketing of the product itself? Do you Need people to promote it?

I know that in affiliate marketing and actual physical products, content creation is only a small battle; The war is won from distribution. Is it the same with WSOs?

I've got a golden idea, but I'm worried I'll spend all my time creating and launching the product only to watch it flop because I don't have a list to market it to, or initial investments to pump traffic to it.
#question #wsos
  • Profile picture of the author WillR
    There are plenty of great WSO's that sell very few copies. In fact they would probably be the overwhelming majority. There are plenty of mediocre WSO's that sell thousands of copies. So the success of your product is definitely not just about the quality of your product. That is only a small part of the battle.

    You need affiliates. A launch is won or lost these days on the back of affiliates. If you don't have some big hitters lined up and ready to promote for you then I'm afraid it's unlikely you will gain the traction you are looking for... especially if you don't have your own list to send the offer to.

    I'm not saying you won't make sales. I am just saying you won't have a big launch unless you have a very strong affiliate plan in place. This is something you should be working on long before you plan to launch as it's just as important (if not more so) than the actual product itself.
    Signature

    .


    .

    {{ DiscussionBoard.errors[8579780].message }}
  • Profile picture of the author lotsofsnow
    When launching a WSO you can actually get all the affiliates that you want if you create a sales page that converts.

    If your sales page produces an EPC of $1 to $1.50 or more you will have as many affiliates that you want. That EPC has to the net EPC for the affiliate. That means an affiliate mails and gets at least $1 to $1.50 on average per click.
    Signature

    Call Center Fuel - High Volume Data
    Delivering the highest quality leads in virtually all consumer verticals.

    {{ DiscussionBoard.errors[8580016].message }}
  • Profile picture of the author hustlinsmoke
    It's getting better again though. I have noticed it can take three days to get on page three now, in the old days you would be on page three before the next morning.

    Still way too many wso's being launched though and this is the reason you need affiliates.

    For the people who advertise and I do it, I am so overwhelmed right now though not taking any more till January. Anyways, there are some good and some bad, just ask them who they bring to the table. It can be worth the up to 50 percent they charge to help you. One affiliate can be the life of the party.
    {{ DiscussionBoard.errors[8580158].message }}
    • Profile picture of the author IM Inc
      I suggest you build a small list first. Provide value to your list and build trust. It may take a little bit longer but you really don't need a big list.

      Your list will help your EPC to get to $1+ and then all affiliate would want to join the party.
      {{ DiscussionBoard.errors[8580375].message }}
    • Profile picture of the author WillR
      Originally Posted by hustlinsmoke View Post

      It's getting better again though. I have noticed it can take three days to get on page three now, in the old days you would be on page three before the next morning.
      That's not always a good thing. If people are posting less WSO's it may be because there is less traffic going to the offers and so people are posting their offers elsewhere.

      Not saying that is the case since I obviously don't know the stats of this forum, but there has definitely been a big trend towards self hosted launches the last half a year and that could account for the reduction in bumps and new offers.
      Signature

      .


      .

      {{ DiscussionBoard.errors[8580404].message }}
  • Profile picture of the author Donowhy
    Wow, fantastic information from such big names. Thanks everyone!
    How does one go about proposing an idea to a JV partner without it getting declined then stolen? I'm working on building a list right now.
    {{ DiscussionBoard.errors[8580443].message }}
    • Profile picture of the author lotsofsnow
      Originally Posted by IM Inc View Post

      I suggest you build a small list first. Provide value to your list and build trust. It may take a little bit longer but you really don't need a big list.

      Your list will help your EPC to get to $1+ and then all affiliate would want to join the party.
      Sure, building a list does not hurt but why waste your time with freebie seekers if you can create the highest value list off the bat: a customer list.

      Originally Posted by Donowhy View Post

      How does one go about proposing an idea to a JV partner without it getting declined then stolen?
      Don't just have an idea. Create a complete product. Ready to go.

      That way nobody can really steal it. You will launch it within a few days anyhow so it is very unlikely that somebody would take your idea, create a product and then publish it before you.

      On the other hand: Once you publish something you will always find people that take some ideas from you.
      Signature

      Call Center Fuel - High Volume Data
      Delivering the highest quality leads in virtually all consumer verticals.

      {{ DiscussionBoard.errors[8582283].message }}
    • Profile picture of the author WillR
      Originally Posted by Donowhy View Post

      Wow, fantastic information from such big names. Thanks everyone!
      How does one go about proposing an idea to a JV partner without it getting declined then stolen? I'm working on building a list right now.
      The best thing you can do is to make it a no-brainer. If your main concern is in building a list (which it should be) then find someone who has already run successful launches that are closely related to your product. Approach them and offer them the opportunity to JV with you. They get to keep all monetary profits from the launch but you get to keep the list. If it's a good product then it makes it a fairly simple decision for a JV partner.
      Signature

      .


      .

      {{ DiscussionBoard.errors[8582431].message }}
      • Profile picture of the author Donowhy
        Originally Posted by WillR View Post

        The best thing you can do is to make it a no-brainer. If your main concern is in building a list (which it should be) then find someone who has already run successful launches that are closely related to your product. Approach them and offer them the opportunity to JV with you. They get to keep all monetary profits from the launch but you get to keep the list. If it's a good product then it makes it a fairly simple decision for a JV partner.
        Hmm, I can see how that makes it easy to say yes.
        So I create a product, find JV(s?), and promise them all the profit as long as I can keep the list?
        How is the list generated? An email optin form located throughout the sales page? So the list of the guy I'm JVing with now has to sign up to a second list? Just a bit confused on that part.
        {{ DiscussionBoard.errors[8582498].message }}
        • Profile picture of the author lotsofsnow
          Originally Posted by Donowhy View Post

          and promise them all the profit as long as I can keep the list?
          No, you offer to split the profits and both get the list.

          One party gets the list directly through W+ or JVzoo and the other party gets the subscribers through a sign up form before the download page.
          Signature

          Call Center Fuel - High Volume Data
          Delivering the highest quality leads in virtually all consumer verticals.

          {{ DiscussionBoard.errors[8582597].message }}
          • Profile picture of the author WillR
            Originally Posted by hpgoodboy View Post

            No, you offer to split the profits and both get the list.

            One party gets the list directly through W+ or JVzoo and the other party gets the subscribers through a sign up form before the download page.
            We are trying to create a no-brainer offer here for someone starting out who has no reputation in the industry. Offering to split profits and the list is not always a very attractive offer to a well established vendor. This is what most Nubians will offer to a JV and so you'll just likely get knocked back like every other person trying the same thing.

            The best way to do get a vendors attention is to give them all the profits and you get to keep the buyers list. They win -- you win. Everyone is happy.
            Signature

            .


            .

            {{ DiscussionBoard.errors[8583743].message }}
  • Profile picture of the author Devid Farah
    Originally Posted by Donowhy View Post

    Is launching a successful WSO largely dependent on your marketing of the product itself? Do you Need people to promote it?
    Hi,

    Totally man, id say. But this applies for every launch not just wsos.

    The success will depend on your marketing. Keep in mind this; its not whats inside the product but HOW its marketed that makes all the difference.

    A successful launch will depend on affiliates that will promote it, the so called "mass hitters" and how good you are at creating that huge desire for your product.

    Its the power of Jvs.

    Get a product launched with jv partners can be a GREAT way to get your product recognized and be financially REWARDING, but finding the right jv partners is really important.

    Before you even start looking for joint ventures, it's important to know that the RELATIONSHIP is the most valuable asset of any joint venture.

    There are too many people that seek out joint ventures with highly successful marketers, but only because they have BIG lists.

    This is not the right approach.

    Remember a golden rule; if you want someone to help you, you have to help him first.

    When approaching the "big names" you have to keep in mind the value proposition, ie what is in it for them. They, like you, are running a business and will not waste their time on bad proposals that offer little benefit to them. Make sure you have a decent proposition and then approach them professionally.

    If you want to build a profitable joint venture, you must focus on the relationship and value that above all things from the very beginning.

    Anyway, There are many options for joint venture relationships including:email list swaps, link swapping, joint product creation efforts etc..

    Plus, these networks will surely help you to find potential JV partners.

    JV Notify PRO
    Warriorjv
    Joint Venture Network.net
    JV Product Launch
    Private JV Club
    JV Alert

    Master copywriting, persuasion, impulse buying, buying psychology.

    Most people focus most of their time trying to create "the best product in the world" but this is, honestly, the last thing to worry about. With this am not saying that you can create crappy products, but BAD marketing wont sell an AMAZING one.

    That's not what will make you rich. Its the emotional marketing that will.

    All the best.
    Signature
    {{ DiscussionBoard.errors[8582721].message }}
  • Profile picture of the author blillard
    I've managed to launch a few WSO's in the past and made a few sales with my last one being my best launch. Like Will said you're going to need affiliates if you want to see some good numbers.
    Recruiting affiliates is vital so plan to have a plan.
    Signature
    {{ DiscussionBoard.errors[8583225].message }}

Trending Topics