I try to go straight to the point. I have been lately talking to superaffiliates across different niches that usually promote products/services that pay $100+ per lead, sometimes much more.
The thing is... Vast majority of them don't even build a list, yet they make $30k - $50k per month. Some of them even more and it's stable.
It's seems like WF is somewhat biased towards listbuilding and most folks say that this is a "MUST". However, I don't agree any many others do not as well - different business models/different approaches.
When I asked from superaffiliates why they don't build a list then most of them said that they just don't have time to write reports, free giveaways, manage email campaigns etc. They basically told me that they better spend that time on scaling up their traffic & sites + split-testing/tracking.
They also told that listbuilding is mostly for getting small sales here and there and creating value&relationships towards your visitor/buyer. In short, it's for bloggers who have huge audience, but not for affiliate marketers who mostly operate through PPC/Media buys. They are basically hunting for decent ROI and that's it. When it works, they scale, when it doesn't they take a step back... and no listbuilding is involved at all.
They are very passive, no time for relationships, no time for repeat sales - just the ROI & scaling.
What are your thoughts?