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Google Keyword Tool - Market Research

by mrechichi
13 replies
Hi team, in terms of market research, IM's are saying to use Google Keyword Tool to find a niche industry by searching for specific keywords or keyword phrases. What search numbers is a key indicator to know that keyword or phrase could possibly lead to a hot market? I've been advised the figure is in the vicinity of 500,000-1,000,000 for information products.

What I'm looking for is a general consensus.
#google #keyword #market #research #tool
  • Profile picture of the author michael_nguyen
    Originally Posted by mrechichi View Post

    Hi team, in terms of market research, IM's are saying to use Google Keyword Tool to find a niche industry by searching for specific keywords or keyword phrases. What search numbers is a key indicator to know that keyword or phrase could possibly lead to a hot market? I've been advised the figure is in the vicinity of 500,000-1,000,000 for information products.

    What I'm looking for is a general consensus.
    IMO search results sometimes don't mean anything. Eg you can have 1 million weak search results and you can topple number 1. You can have 50k search results but the first results has a PR 5 and 10k backlinks.

    But for what everyone says, go for terms with under 10-50k search results in quotes. Get SEO quake to quickly help you validate a keyword.
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  • Profile picture of the author Eliza. N
    Hi,

    I think it's perhaps more about being able to get traffic. Once you have determined whether a market is "hot" in places like ebay and amazon, then it is a good idea to go for long-tail less competitive keywords, in that niche to get traffic to your site. Then once you have a better page rank and poularity after link building, you can go after the more competitive keywords.

    Sorry, I know that's pretty basic stuff that you probably know anyway!
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  • Profile picture of the author GoldReaper
    I've come to notice that the search results on googles keyword tool doesn't really mean much. It isn't accurate. I've dominated a keyword that supposedly got 100,000 searches a month, but my stats weren't congruent.

    I use other websites as comparison tools.
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    • Profile picture of the author michael_nguyen
      Im still not sure about this one aswell. I'm also on number 1 for a keyword that gets about 5000 searches per month but I've been only getting about 40 uniques a day. I read somewhere else, perhaps its the ad copy and that not everyone will click the first spot but instead the 2nd or 3rd ?

      Originally Posted by GoldReaper View Post

      I've come to notice that the search results on googles keyword tool doesn't really mean much. It isn't accurate. I've dominated a keyword that supposedly got 100,000 searches a month, but my stats weren't congruent.

      I use other websites as comparison tools.
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      • Profile picture of the author daj
        In google's keyword tool you have to make sure you select Match Type: "EXACT" in the results as "BROAD" is for all searches that has those keywords in it (Broad results aren't targeted). Remember this or you'll get inaccurate traffic stats.
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      • Profile picture of the author JaySabree
        Originally Posted by michael_nguyen View Post

        Im still not sure about this one aswell. I'm also on number 1 for a keyword that gets about 5000 searches per month but I've been only getting about 40 uniques a day. I read somewhere else, perhaps its the ad copy and that not everyone will click the first spot but instead the 2nd or 3rd ?
        I like what mike said in the previous post about finding keywords that have 10k to 50k optimized results but he's missing a part to the answer...

        'Testing'

        You see PPC and SEO go hand and hand guys... This is no secret it's just a fact... You may think that you've found this great keyword to go after but then once you've done all the hard work of getting to the top position and find the traffic sucks you start thinking what did i do wrong? Well, you didn't test FIRST!!!! Setting a quick PPC program can tell you if that truly is a keyword that (a) gets traffic and (b) converts on your webpage...

        Mike the next issue that you need to look at is you title tag... when someone googles your keyword is your title tag attractive to the searcher or is it just you website URL? This is another reason for doing a quick PPC campaign... through testing different ads you can find what ads give you the best CTR and then use that ad copy in your website title tag... You'll find your organic ctr will sky rocket...

        Just a couple tips

        cheers

        Jay
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        Cheers

        Jay
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  • Profile picture of the author mrechichi
    Hi team, I attended another internet seminar over the weekend. This time the IM speaker advsied that for ebook / info products a keyword range b/w 30,000 - 70,000 would suffice.

    From the comments made there appears to be no clear answer. Is it in the too hard basket, or do you keep testing and measuring (via a survey site) despite the search count?

    How do use other websites as comparison tools?
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  • Profile picture of the author Davion Wong
    Hi search volumes alone does not tell you the profitability of a market.

    For example, "Paris Hilton" get millions of searches but you probably are not going to make a cent out of that term.

    In determining the profitability of a niche, there are a few litmus tests that can help you to gauge.

    1. Presence of competition. If a niche commands a high search volume but one glance in Google and you find no Google Adwords ads and no competing products, then it may suggest that this niche hardly makes any money.

    2. Check for buy terms. Many marketers make the mistake of looking only at the top level niche search term. For example, "acne" gives you a high search volumes, but searchers who type in "acne" in Google can be looking for a whole host of stuff like "acne information", "acne photos", etc.

    Always conduct keyword research on the buy cycle, ie are there search volumes for "cream for acne", "medication for acne", "buy oxy 10", etc.

    3. Is your market one that spends money or have the ability to spend? For example, if your product is targeted at teens, do you think they have the spending power?

    There are other ways to check but these are some really quick tests you can do to have a good feel.

    Originally Posted by mrechichi View Post

    Hi team, in terms of market research, IM's are saying to use Google Keyword Tool to find a niche industry by searching for specific keywords or keyword phrases. What search numbers is a key indicator to know that keyword or phrase could possibly lead to a hot market? I've been advised the figure is in the vicinity of 500,000-1,000,000 for information products.

    What I'm looking for is a general consensus.
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    • Profile picture of the author CBA
      Davion Wong is right: search volumes alone do not tell you the profit potential of a market.

      I personally think using a keyword tool for a market is a very limited approach because the data does not tell you much about the market except possible search volumes and advertiser competition.

      I can see how it could be used to get ideas for markets though, but good market research will involve a lot more than just looking at a keyword tool.
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    • Profile picture of the author mrechichi
      Originally Posted by Davion Wong View Post

      2. Check for buy terms. Many marketers make the mistake of looking only at the top level niche search term. For example, "acne" gives you a high search volumes, but searchers who type in "acne" in Google can be looking for a whole host of stuff like "acne information", "acne photos", etc.

      Always conduct keyword research on the buy cycle, ie are there search volumes for "cream for acne", "medication for acne", "buy oxy 10", etc.
      David, so I understand this important point. What your saying is broaden the search criteria from a generic keyword, to a more specific purchasing type keyword phrase? For example, using your acne example, if I go into a cosmetics store, I'm not going to ask for acne, but ask for 'cream for acne' or 'medication for acne'. So this becomes more of a buying phrase. Am I on the right track?
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      • Profile picture of the author Davion Wong
        You are right!

        The buying cycle is where the money is.

        That is why, "buy Samsung Series 4 HDTV Model No.XXXX" is a better term to target than targeting "cheap TV". Many people can be looking to buy cheap TVs but they may not be thinking of what model. For someone who can search for "buy Samsung Series 4 HDTV Model No.XXXX", he or she is really ready to spend money. All you need to do is flash the offer and maybe throw in a nice review and some bonus/discount.

        I think you are getting the gist.

        For a niche with tons of such keywords, it is something worth looking at. Also, another trick is when you run the keyword search, if you find too many of them containing the word "free". There is a likelihood that they are more freebie seekers than buyers.


        Originally Posted by mrechichi View Post

        David, so I understand this important point. What your saying is broaden the search criteria from a generic keyword, to a more specific purchasing type keyword phrase? For example, using your acne example, if I go into a cosmetics store, I'm not going to ask for acne, but ask for 'cream for acne' or 'medication for acne'. So this becomes more of a buying phrase. Am I on the right track?
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        • Profile picture of the author mrechichi
          Originally Posted by Davion Wong View Post

          That is why, "buy Samsung Series 4 HDTV Model No.XXXX" is a better term to target than targeting "cheap TV". Many people can be looking to buy cheap TVs but they may not be thinking of what model.
          Thanks Davion for the explanation.

          Furthermore, so I understand this, many people who are looking for cheap TV's are not necessarily ready to buy. On the flip side, the person who goes to the extent and searches for a particular make and model number would be ready to buy and considered a hot prospect. This is where you would throw offer/bonuses to convert them into a buyer.

          And all this process started by recognising and understanding the buying cycle which filters back to more specific keywords and phrases,
          e.g. "buy Samsung Series 4 HDTV Model No.XXXX"
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          • Profile picture of the author Davion Wong
            Yes, you got it! Always look at the buy cycle. Because that is where the money is since the prospect is hot and highly targeted and at the buying cycle.

            Take note that when you target such keywords for promoting products or whatever, the traffic volume tends to be much much lower but the conversion is inversely true, ie much higher.

            For example, "buy cheap TV" may convert at 1% but "buy discounted Samsung Series 4 HDTV" can convert at 8%. So for the same effort, you are getting a higher return and it is not so competitive as well.

            Originally Posted by mrechichi View Post

            Thanks Davion for the explanation.

            Furthermore, so I understand this, many people who are looking for cheap TV's are not necessarily ready to buy. On the flip side, the person who goes to the extent and searches for a particular make and model number would be ready to buy and considered a hot prospect. This is where you would throw offer/bonuses to convert them into a buyer.

            And all this process started by recognising and understanding the buying cycle which filters back to more specific keywords and phrases,
            e.g. "buy Samsung Series 4 HDTV Model No.XXXX"
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