15 replies
Hey guys,

I just wanted to know, what is the average/realistic income one can earn with a list of 10,000 subscribers.

Also how best would it be to sell to them.

Thanks
#email #list
  • Profile picture of the author sl24
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    • Profile picture of the author subten101
      Is that $1-$2 per subscriber each month. So that would be between $10,000-$20,000.

      Also how would you go about making this.
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  • Profile picture of the author topnichewebsites
    Sounds like you either got the list or paid for it. Not a list you want to use to make any $$. Probably the most you will get is SPAM complaints.
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    • Profile picture of the author Steve B
      Subten101,

      There are a lot of similar "What do I do with this list I just got?" type questions that come to the forum, mostly from newbies.

      I don't know where your list came from ... but that really doesn't matter if you didn't build the list yourself.

      The problem is that no one on the list subscribed to get emails from you.

      Unless they did, mailing to this list is liable to give you more trouble, headaches and spam complaints than you want to deal with.

      If the subscribers complain to your hosting service, they can cut you off. In addition, you can quickly get a reputation as being a spammer which is not good if you want to try to make money online through marketing.

      If, by chance, this is your list and they have opted in to receive your emails, then you can ignore my post.

      Good luck to you,

      Steve
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  • Profile picture of the author seonutshell
    They say (whoever "they" are) that each subscriber to you is worth $1 a month.But im guessing if you are only just getting serious about email marketing (like me) that you already know that its about your relationship with your subscribers.

    Email marketing is saturated, (bad word really) but what i mean is if you are just emailing them offers all the time, they will stop opening your letters as they quickly realise you are just trying to turn them into your own personal cash machine. Send them nice free info every now and then and they will then start lookin out for your emails.

    Brian Dean (owns "backlinko) always has my full undevided attention because so far i have had like 6 bad boy emails from him with wicked information, and only one offer.
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  • Profile picture of the author Hartmann
    As a few people have said, it really depends on the list and how you treat it. If the list has been battered to death with product recommendations and adswaps (not even from you) then it's likely to be unresponsive. You don't make much money from an unresponsive list.
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  • Profile picture of the author Rod Cortez
    Originally Posted by subten101 View Post

    Hey guys,

    I just wanted to know, what is the average/realistic income one can earn with a list of 10,000 subscribers.

    Also how best would it be to sell to them.

    Thanks
    $0 to $25,000,000 (not joking either).

    RoD
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    • Profile picture of the author subten101
      I have a list of 10,000 subscribers which have subscribers to me and I have permission to email them.

      Just wanted to know a rough answer to the question posted.

      I have heard the $1 per subscriber rule as well but guess relationship is more important.

      I shall start working on this NOW!
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      • Profile picture of the author Greedy
        Originally Posted by subten101 View Post

        I have a list of 10,000 subscribers which have subscribers to me and I have permission to email them.

        Just wanted to know a rough answer to the question posted.

        I have heard the $1 per subscriber rule as well but guess relationship is more important.

        I shall start working on this NOW!
        I was asking where the list came form because that would easier to judge the quality.

        How much you make is based on 3 things.

        1. How creative you are.

        2. How talented you are.

        3. The quality of the list.
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        • Profile picture of the author BambiFox
          Originally Posted by Greedy View Post

          I was asking where the list came form because that would easier to judge the quality.

          How much you make is based on 3 things.

          1. How creative you are.

          2. How talented you are.

          3. The quality of the list.
          I so agree with Greedy -- with an added component of how much the list is bonded with you.

          Over a space of a year, my boyfriend accumulated a list of 800 from a computer tech blog he frequented a lot. He started a short weekly newsletter, started selling solutions to problems his customers have- outsources the work. [he's been doing this for more than five years already]

          I asked him if he had any unsubs, he said, "What do mean?" I explained about unsubscribes. He said he never had anyone ask to get off his list. He has 90% open rate, and monthly earns about $9 per person on his list.

          I just set up an autoresponder for him. He's been spending 2 hrs every Friday afternoon sending out emails 20 at a time, copy/pasting the addresses in to his personal email account.

          My list does about $2/subscriber per month, but I spent a lot of time building it up. It is always the same, you spend time or money.

          Bambi
          [yes, it is my real name]
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  • Profile picture of the author brentb
    It's not about how much you make per subscriber. Its all about ROI/ROAS.

    I currently have a list that is doing like $0.20 per user per month but I am super happy because I am acquiring users at about the same cost and its on a bulk level.

    I also have a list where I am doing about $5 per subscriber per month but it costs me like $12 to acquire a user. Still ok but not as good because it takes more than 2 months for my traffic to pay back my investment.
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  • Profile picture of the author Weedy92
    Depends on:

    The niche.
    Open rate and overall quality of the list.
    The offer.

    No one really knows until it's sent, and then there's split testing to see if it's not just the list but maybe your title/copy, etc.

    10K targeted is a nice start. But again, it depends on the list quality.
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    • Profile picture of the author subten101
      I would say it is a targeted list in the make money niche so they are not random people who I would be mailing to.
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  • Profile picture of the author zuko
    Didn't read the comments above, but just posted about our email marketing tool and ironically seen this.

    The first question I would have would be, is this a "buyer" list.

    I would rather have a 500 email buyer list than a 10,000 data share list.

    If you want to go for mass, you would look at affilations.

    I only market to warm/buyer lists. I build my own data based on free product releases and trials etc.

    I never open an email from someone I don't know.

    Regardless of whether it is catchy or whatever

    I doubt you've collected 10000 emails and then asked that question, so 100% paid list for sure, which means it's probably spammed to death anyway
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  • Profile picture of the author MKCookins
    The size of the list does not determine the amount of money of money you make. In the end the ones that are making regular income are ones with fairly small list but very active.

    When you have a list of people who are eager to hear from you, and also that have purchased from you before -- you can easily make thousands of dollars sending out 1 email.

    However if you send a bunch of junk traffic to your site and get thousands of opt ins -- more then likely no one will open your emails, much less buy your products.

    So I would, focus on driving highly targeted traffic to your site so you can have a list that knows, likes, and trust you.
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