Should I raise the price?

by MaksP
21 replies
First I wanted to say thank for awesome feedback that I always get here.

All my traffic comes from my Youtube videos and I get about 1,300 visitors per month.

The Vertical Jump Truth - Dunk in 12 Weeks!
Should I raise the price to $27 because I sometimes feel that $17 makes the program look too cheap as if its not good enough.

What is your opinion on this?
#price #raise
  • Hi,

    Could you post the link to the site?
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    • Profile picture of the author MaksP
      Originally Posted by ImtheBrilliantest View Post

      Hi,

      Could you post the link to the site?
      Link posted
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  • Profile picture of the author Weedy92
    Why don't you try it and test it out? No one can really say...

    Test, test and test. That's the KEY is getting better conversions and more sales.
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    • Profile picture of the author Graham Dytor
      Originally Posted by Weedy92 View Post

      Why don't you try it and test it out? No one can really say...

      Test, test and test. That's the KEY is getting better conversions and more sales.
      Exactly! You would be increasing the price by 58%, so even if you lost 50% of your sales, you would be in good shape (assuming there is no sales funnel set up, whereby each "right now" sale becomes several more "down the road" sales). But the only way to know for sure is if you test it out.
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  • As Weedy92 stated, no one can really say. You just need to test and see for yourself.

    However, as a previous customer of the jump-training/vertical training eBooks, I remember seeing a lot of vertical jump program sites. The ones I were skeptical of were the ones that had huge price cuts, because I assumed it was due to the program not selling well (which may or may not have been the case).
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    • Profile picture of the author MaksP
      Originally Posted by ImtheBrilliantest View Post

      As Weedy92 stated, no one can really say. You just need to test and see for yourself.

      However, as a previous customer of the jump-training/vertical training eBooks, I remember seeing a lot of vertical jump program sites. The ones I were skeptical of were the ones that had huge price cuts, because I assumed it was due to the program not selling well (which may or may not have been the case).
      So you would raise it to $27 ?
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  • Profile picture of the author andrewc5
    Test Test Test. Try 2 different price points.
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  • Profile picture of the author Ali Chowdhry
    Originally Posted by MaksP View Post

    First I wanted to say thank for awesome feedback that I always get here.

    The Vertical Jump Truth - Dunk in 12 Weeks!

    So this is my site and I sell my program for $17.

    All my traffic comes from my Youtube videos and I get about 1,300 visitors per month.

    Should I raise the price to $27 because I sometimes feel that $17 makes the program look too cheap as if its not good enough.

    What is your opinion on this?

    Hey, I think your Front end is reasonable @$17 - However i would suggest you have an upsell/Upsells. You should offer your coaching as a high end service.

    This is something i would consider - Unless you can create Videos for the upsell - showing all the techniques listed in the book

    FE -Ebook
    OTO1 -Video Walkthrough
    OTO2 -Coaching

    or

    FE:Ebook
    OTO1 - coaching

    You just need to test and tweak. However its completely up to you but you should have a funnel in place to maximize earnings.

    Regards

    Ali Chowdhry
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  • Profile picture of the author Fat Wolf
    Just don't only raise the price, give people 2 options are the good suggestion, offering different package with extra is way to go
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  • I can't really tell you whether or not to raise it. I'd suggest testing your prices.
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  • Profile picture of the author networkempire
    Test it out, an A/B split test could help you find out if it will work out or not without sacrificing totally on the revenue that is coming in.
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  • Profile picture of the author nancy5677
    You should always test it out you never know.
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  • Profile picture of the author JRJWrites
    Originally Posted by MaksP View Post

    First I wanted to say thank for awesome feedback that I always get here.

    All my traffic comes from my Youtube videos and I get about 1,300 visitors per month.

    Should I raise the price to $27 because I sometimes feel that $17 makes the program look too cheap as if its not good enough.

    What is your opinion on this?
    Hey, I think I've watched one of your YT vids before; have you done one about dumbbell bicep exercises?

    Anyway, I would suggest taking a smaller jump to $23. Test it for one month, process the info. Hike it up to $27 and test again. Compare results and go from there.
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    • Profile picture of the author MaksP
      Originally Posted by jrjohn View Post

      Hey, I think I've watched one of your YT vids before; have you done one about dumbbell bicep exercises?

      Anyway, I would suggest taking a smaller jump to $23. Test it for one month, process the info. Hike it up to $27 and test again. Compare results and go from there.
      Hahah yes bro that's one of my most popular videos over 100k views right behind my dunk progress video almost 150k views.

      I will look into maybe doing small adjustments.

      The program itself works 110% and I know its the best vertical jump program on the market. Every single person that bought it has been able to dunk within the first 8 weeks.
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  • Profile picture of the author seobro
    I would definitely tell you to raise your price. However, warn people that the price is soon going up. For example, in December say: price is going up next year... so ORDER now!

    This should give you a big bump in sales, and jan is always a slow month for me any way. Well, that means people who order your product will be few and time to adjust your new ad is more.
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    • Profile picture of the author Steve B
      Don't forget "the reason why."

      If you're going to raise your price, give your prospects "the reason why" you decided to bump it up.
      • You're adding additional features
      • You're including a valuable bonus
      • You're going from text only to including video, audio, etc
      • You've re-written the course and it's now up-to-date and 50% larger
      • etc, etc, etc
      Giving "reasons why" adds proof, justification, and credibility to your marketing. Your customers want it.

      Good luck to you,

      Steve
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  • Profile picture of the author shawnlebrun
    I've sold fitness programs for over 13 years, and without a doubt, I've sold WAY more programs at $39 than I ever did at $19 and $29.

    It's a perceived value thing... in most cases, the $39 ebook just seems more
    valuable than lower priced items.

    BUT... Kindle has also conditioned a lot of people to EXPECT lower prices... so this
    could have an impact.

    And one poster mentioned offering 2 options... which in my experience
    has actually backfired and lowered conversions.

    I used to offer an ebook version, a print version, and a "print and ebook
    combo"

    By a HUGE margin... the landing page with just the ebook as the only
    option, that crushed all other landing pages with multiple options.

    The key is to avoid presenting prospects with too many
    choices. Your chances of losing the sale increase with every extra
    second your prospect spends trying to decide which offer to go for.

    Of course, no matter what you do... like everyone else has said, you
    gotta test it all.

    No matter what I say, or anyone else says, it's all guessing.

    TEST everything and take the guesswork out.
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  • Profile picture of the author katequinn1983
    Banned
    You should first raise your price gradually, from $17 to $27. for example, go for 22 for one month and than you can take another jump to $25. after testing it, you can raise to $27. Good luck!
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  • Profile picture of the author Randall Magwood
    Heck yeah. Raise it. Somebody will buy it. If i was back in high school playing basketball.... i'd pay $27 for it - but it would have to be good though once i used the info inside.
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    • Profile picture of the author MaksP
      Originally Posted by Randall Magwood View Post

      Heck yeah. Raise it. Somebody will buy it. If i was back in high school playing basketball.... i'd pay $27 for it - but it would have to be good though once i used the info inside.
      Thanks bro and yea I'm contemplating raising it since my competition has prices from $27 to $67 and every person that bought it has been able to dunk within the first 8 weeks.

      There's no magic shoes or bands, just scientifically proven methods that have been working for athletes for decades.
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  • Profile picture of the author dmhammock
    Consider setting a three tier pricing strategy, especially if you can segment the packages by various features or services levels. Studies have found that many will choose the middle pricing level. So the net effect would be an increase in price by providing customer with the option to choose their own pricing level.
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