5 Years Of Internet Marketing - Here's My Advice For Beginners

86 replies
I've been involved in the "internet marketing" space since October 2008, this month marks 5 years since first getting involved. I don't post much here anymore, as I'm busy with projects and servicing clients - however I wanted to post this thread as a way of giving newbies an insight into my head - after 5 years and thousands of hours worth of invested time, money and efforts.

Here they are in no particular order.

1. Quit f*cking around selling crappy $27 ebooks. This is NOT a business and you know it isn't.

2. Deal with ESTABLISHED business owners that are ALREADY making money - not aspirational types that are "just starting", or "dream about making money". Work with established professionals with marketing budgets.

3. Build a real business - quit chasing the dream. Sitting around making $5,000 a day in your pyjamas is a myth. Sure, there might be a handful of people doing it, but the failure rates in this industry are MASSIVE.

4. Failure rates in this space are huge - 95% and higher.

5. Offer services - then start selling info products. What does this mean? It means you need to do WHAT IS GOING TO MAKE YOU MONEY NOW. The quickest way to make this happen is to start selling services. Services put money in the bank NOW. Sales from your $7 ebook about knitting boots for kittens wont.

6. Think long term. One of the biggest mistakes I made in this industry was "constantly starting". "Wait, I've got an idea for ...blah blah blah". Forgeddit. If you're constantly telling yourself this - you're a GONER.

7. If you can't explain to people what it is that you do - YOU DON'T KNOW WHAT YOU'RE DOING.

8. Stop chasing instant riches. 99% of these fancy sales letters from those claiming to be making $100,000 a month, are people that live at home with their mom.

9. Info products can be profitable - but you MUST have an audience.

10. If you don't know EXACTLY who your audience is, you're a GONER. You need to be able to sit down and actually write down EXACTLY who the people are that your message is for. If you write down, "anyone that likes the colour blue", then forget it. You don't know what you're doing.

11. Get a mentor.

12. Quit buying bullshit products.

13. Quit being a cheapskate. "That guy wanted to charge me $1,000 per month for coaching, bugger that. I'll just read the Warrior Forum". Guess what, in 5 years time, you'll still be here trying to "figure it out"

14. Life is not easy.

15. You're going to lose a lot of money, unless you're smart and get a mentor.

16. Never give up, but don't be an idiot. If somethings not working, get over it. Let it go. Move on. Try something else, but don't "idea hop".

17. Stop trying to convince everyone around you that they should be doing what you do.

18. No one gives a shit about your website.

19. Be prepared to go to bed at night completely and utterly clueless about why "nothings working". But don't do this for years on end. GET A MENTOR.

20. If you're not investing into paid courses and mentorship, get a job. You're not serious.

21. Stop selling bullshit in health related niches. People that are suffering need help. They don't need your crappy $5 ebook about "How to cure cancer by eating these 5 weird foods".

22. Get off the forum and get to work.

23. Surround yourself with successful people.

24. When a successful person gives you advice, shut up and listen. Then get to work.

25. If you have any more than 2 websites, then you're wasting your time. Do one or two things EXTREMELY WELL. Not hundreds terribly.

26. Stop buying shitty domain names, that you'll never use.

27. If people around you are being effected by you not making money, then START OFFERING SERVICES NOW.

28. The basic fundamentals to succeed online I could tell you in 30 minutes, but it will cost you $1,000.

29. Do something online that you at least enjoy. No one wants to create content around a subject they hate.

30. Build an audience

31. Go where your audience already is.

32. Stop outsourcing if you don't know what you're doing. Build systems first, then understand the process THEN offload the work.

33. There are people on this forum that are fantastic and they will help you enormously, but there are also a lot of fakes and idiots that have NFI what they're doing. Pay attention.

34. Watch what they DO, not what they say.

35. The customer goes in the middle.

36. Get some business cards printed. Meet with clients.

37. If you're not selling $500 info products to your clients, then somethings wrong.

38. If you dont have a whiteboard, then GET ONE. NOW.

39. Stop writing shitty 400 word spun articles. Publish media rich content (videos, written content, podcasts, photos, illustrations, pdfs, software, guides, games, online tools etc)

40. Never write lists like this, unless you're actually IMPLEMENTING them and marking them off as you go.

41. Write down EXACTLY what you need to do the NIGHT BEFORE you go to bed.

42. If you're sitting at your computer for 15 hours a day, then chances are, you're wasting 13 of those hours. Get in, attack, then get out.

43. You will do your best (and clearest) thinking, AWAY from the computer.

44. People will steal your shit. Get over it. If you have built a community (following) it wont matter.

45. There are NO SHORTCUTS. Stop chasing them.

46. Stop trying to GAME GOOGLE. It will not work.

47. Focus on income that is a) scalable b) recurring c) both

48. Network often

49. Less is more

50. If you're saying to yourself "I want to make $10,000 a month, then you've just joined a long list of other people that are totally clueless". Concentrate on HELPING people. The money will naturally follow.

Off the top of my head.

Enjoy
#advice #beginners #internet #marketing #years
  • Profile picture of the author ValentinCavelier
    These advices are GOLD.
    Thanks.

    I did many of these mistakes in the past but I've now understood that there are no shortcuts.
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  • Profile picture of the author Mark Singletary
    John, I wish you'd just say what you mean and not sugar coat everything.

    Seriously, a nice list to consider. I found a couple points that gave me an "aha!" moment.

    Thanks.

    Mark
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  • Profile picture of the author sidneyng
    Couldnt have said it better myself ;-)
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  • Profile picture of the author fraxool
    Thank you very much for this! I will keep your ideas in mind ;-) .
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  • Profile picture of the author Mohsin Rasool
    Awesome list John! Keep it up your Warrior Journey!

    I would just say for newbies that it is very hard for them to really detect who is real guy and who is just fake mentor.

    So in the start they may skip it for a while..
    I mean here is alternative route:

    1. Start selling services to make money now. Like you mentioned.
    2. Fill the Mentor gap by studying and following top guys/gals (service providers)
    in your chosen services category. And learn from them, their blogs, follow them
    on social media, comment on their social posts, even ask, they will respond.

    Just adding so not every newbie think that Mentor is needed otherwise they cannot
    move forward, and in the process they may get robbed and lose trust and faith on
    Internet Business (yeah it is business my dear newbies stop focusing on IM, it is IB!)

    Regards,
    Mohsin
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  • Profile picture of the author Mohsin Rasool
    Hi John,

    I have a question regarding #37:
    [blockquote]37. If you're not selling $500 info products to your clients, then somethings wrong.[/blocquote]

    can you expand on it please, and share some insights, as I am successful programmer,
    with small programming team with good clients around the globe, who own real businesses in real world, and they user our web design/development services to have
    their online presence.

    Being a Warrior, service was always a route and not an end goal, end goal was always products. In the past I have sold $27/$47 price points products like: Themes, Reports and Plugins to my clients. However I really want to expand it to higher price points with higher value products for my customers. Your price point in #37 is very encourgaing, can you give advice to someone in my position. Any insights, examples and suggestions will be very welcome that what I can develop and sell to my clients which has such higher value and price point for my clients.

    Thank you,
    Mohsin
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  • Profile picture of the author trader909
    Banned
    explain each point, linking to sources and examples please to give credability. thx
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  • Profile picture of the author mialove
    Good post .

    This was was funny. So true...

    " 8. Stop chasing instant riches. 99% of these fancy sales letters from those claiming to be making $100,000 a month, are people that live at home with there mom. "

    " 11. Get a mentor. "
    Overall i agree with you, but the problem is, that there is so much scam over this forum.
    I mean, there is a shitload of coachers out there, but many of them can't teach/don't know what they teach/can't really help.

    I spoke with many guys that took mentors from this forum and had a very bad luck.
    And , those guys are action takers.
    I was shocked by the bad advice those mentors gave them. It's just a plain BS.

    So, how to find a good mentor? Most of them have great sells copies, and sounds like an experts.
    Not always easy to make a selection.
    Do you have tips , how to chose the right mentor?

    I am full time IM for over 10 years, but still feel that i need a mentor in things that i have no experience with. (just theoretical knowledge, but no practice ).
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    • Profile picture of the author Mr Smell Good
      Originally Posted by mialove View Post

      Good post .

      This was was funny. So true...

      " 8. Stop chasing instant riches. 99% of these fancy sales letters from those claiming to be making $100,000 a month, are people that live at home with there mom. "

      " 11. Get a mentor. "
      Overall i agree with you, but the problem is, that there is so much scam over this forum.
      I mean, there is a shitload of coachers out there, but many of them can't teach/don't know what they teach/can't really help.

      I spoke with many guys that took mentors from this forum and had a very bad luck.
      And , those guys are action takers.
      I was shocked by the bad advice those mentors gave them. It's just a plain BS.

      So, how to find a good mentor? Most of them have great sells copies, and sounds like an experts.
      Not always easy to make a selection.
      Do you have tips , how to chose the right mentor?

      I am full time IM for over 10 years, but still feel that i need a mentor in things that i have no experience with. (just theoretical knowledge, but no practice ).
      This! How does one find a mentor they know they can trust? Being a new poster on this forum means I get private messages a lot from people trying to mentor me but it seems very sketchy
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  • Profile picture of the author marcos08
    Well said, I also like the 100,000K and living at home with their mum....prpbably so very true!
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    • Profile picture of the author tagiscom
      5 years, hmmmm, l have been at this for 5 and a half years!

      So l can relate to what you are saying!

      95%, from what l have heard 97% get no-where online? As Frank Kern puts it, about 90% try once and give up, then a further 7% try a few times at most and then give up!

      The remaining 2 or 3% will keep trying no matter what, and get there in the end, or as you have said, stop stuffing around with BS, and get to work!


      At the moment l am doing graphics for a hub site, and eventhough l have fallen off the bike a few times, trying to learn it all, l know that since l enjoy the work and can outsource when the time is right, it is worth getting back on the bike once more.

      Like anything in life, it might be difficult or even emotionally heart wrenching, in the beginning, but the rewards far outpace the effort!


      Shane
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  • Profile picture of the author ronrule
    Great list, unfortunately most people won't follow it. They'll keep looking for the "magic button".
    Signature
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  • Profile picture of the author George8
    wow great post. I would seriously advise all beginners to read this over and over again!

    George
    Signature

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  • Profile picture of the author jllagu01
    Thanks John for this list. It's very helpful. It's true IM is not easy and those who claim to be earning $100K a month is not out to help newbies because they are setting wrong expectations to people. I've been reading up on IM influencers like Pat Flynn. His advice are just priceless. Right now, I could not afford to get a mentor yet.
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  • Profile picture of the author trader909
    Banned
    in a way..yes..but i has a serious side to it as well.

    This was meant as a joke...right???
    EG

    3
    7. If you're not selling $500 info products to your clients, then somethings wrong.
    why $500? Any authority on this? $500 only info. products?Nothing else? if i sell $10,000 products?

    Should have said "in my experiences"..it's not fact is it? it's a good post and it took some time to create but...some of it is a little misleading and is all his opinion.

    I mean here 2 sites? Has there been any kind of test on this or survey? i wonder where he got 2 from? You should keep an open mind on these kind of posts is all i am saying.

    25. If you have any more than 2 websites, then you're wasting your time. Do one or two things EXTREMELY WELL. Not hundreds terribly

    my mistake. Apologies..you did say this...

    5 Years Of Internet Marketing - Here's My Advice For Beginners
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    • Profile picture of the author John Romaine
      Originally Posted by Mohsin Rasool View Post

      I have a question regarding #37:
      [blockquote]37. If you're not selling $500 info products to your clients, then somethings wrong.[/blockquote]
      $500 was just a figure off the top of my head. I've sold plenty of products at this pricing point, and some much higher ($2,000 etc)

      My point is this, if you're working with business owners that are happy to invest $1,000 per month, or $20,000 straight up, do you really think they're going to have any problem paying $500 for an info-product?

      The problem here (mostly on WF) is pricing. Everyone is trying to "low ball" everyone else to scramble together some earnings. Go into clear waters where there's less sharks and more dolphins and you'll find people happy to pay a much higher price.

      Originally Posted by trader909 View Post

      explain each point, linking to sources and examples please to give credability. thx
      I have much better things to do than satisfy your ridicule.

      Originally Posted by mialove View Post

      " 11. Get a mentor. "
      Overall i agree with you, but the problem is, that there is so much scam over this forum.
      Look elsewhere.

      Originally Posted by mialove View Post

      I mean, there is a shitload of coachers out there, but many of them can't teach/don't know what they teach/can't really help.

      I spoke with many guys that took mentors from this forum and had a very bad luck.
      And , those guys are action takers.
      I was shocked by the bad advice those mentors gave them. It's just a plain BS.

      So, how to find a good mentor? Most of them have great sells copies, and sounds like an experts.
      Not always easy to make a selection.
      Do you have tips , how to chose the right mentor?

      I am full time IM for over 10 years, but still feel that i need a mentor in things that i have no experience with. (just theoretical knowledge, but no practice ).
      Start moving in the right circles. Start networking. Go to PAID events. Figure out who the real leaders are in your area and FIND them. I found my mentor at a conference, then asked him out for lunch and a coffee. It was a bit weird but who cares. I've learnt more from him in 12 months, than I have in the 10 years I've been involved in online business.

      My point is this - don't limit your thinking to this forum. Think bigger. Meet with people. Interact. Go where the quality is. Avoid the nonsense.

      Originally Posted by jllagu01 View Post

      Right now, I could not afford to get a mentor yet.
      Start offering services, and during the time your making money from this, figure out who you can LEARN from (mentor)

      Originally Posted by trader909 View Post

      why $500? Any authority on this? $500 only info. products?Nothing else? if i sell $10,000 products?
      It was just an example. Nothing more. I see a lot of people dicking around over $27 ebooks.
      Signature

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  • Profile picture of the author kennethchooks
    Banned
    @John Romaine nice list you have there.

    Sadly, not many members will take action. Congrats on your 5years anniversary of being online...mine its 7years. :-)
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  • Profile picture of the author Steve Faber
    Originally Posted by John Romaine View Post



    2. Deal with ESTABLISHED business owners that are ALREADY making money - not aspirational types that are "just starting", or "dream about making money". Work with established professionals with marketing budgets.
    But only if you know what you're doing as well. Don't waste their time.

    3. Build a real business - quit chasing the dream. Sitting around making $5,000 a day in your pyjamas is a myth. Sure, there might be a handful of people doing it, but the failure rates in this industry are MASSIVE.
    Build a business and treat it as one. Create a process. Anything else is just a hobby

    6. Think long term. One of the biggest mistakes I made in this industry was "constantly starting". "Wait, I've got an idea for ...blah blah blah". Forgeddit. If you're constantly telling yourself this - you're a GONER.

    7. If you can't explain to people what it is that you do - YOU DON'T KNOW WHAT YOU'RE DOING.
    Create a 30 second "elevator pitch". You'll need it


    9. Info products can be profitable - but you MUST have an audience.

    10. If you don't know EXACTLY who your audience is, you're a GONER. You need to be able to sit down and actually write down EXACTLY who the people are that your message is for. If you write down, "anyone that likes the colour blue", then forget it. You don't know what you're doing.
    Know who they are, where they are, how to reach them, what motivates them, what their most pressing problems are, and how to genuinely solve them


    18. No one gives a shit about your website.
    But they'll certainly give a shit if it doesn't look professional, unless you're a hell of a talker


    23. Surround yourself with successful people.
    You're defined by two things in life: Your actions and your associations. Few winners associate with losers. Sure, everyone has that drunk Uncle Harold in their family that can't stay out of jail, but you don't have to hang around with him, even if he is the life of the party. Associate with winners, and emulate them.... and see #24

    24. When a successful person gives you advice, shut up and listen. Then get to work.

    29. Do something online that you at least enjoy. No one wants to create content around a subject they hate.

    30. Build an audience

    31. Go where your audience already is.
    and where they are ALREADY spending money


    40. Never write lists like this, unless you're actually IMPLEMENTING them and marking them off as you go.

    41. Write down EXACTLY what you need to do the NIGHT BEFORE you go to bed.
    and read it first thing when you wake up. Get up early, unless you're in the music promotions and concert business

    48. Network often
    Relationships are one of your most valuable resources. Grow them, and keep them strong

    Off the top of my head.

    Enjoy
    That's a few off the top of MY head...
    Signature
    For Killer Marketing Tips that Will Grow Your Business Follow Me on Twitter Now
    After all, you're probably following a few hundred people already that aren't doing squat for you.....
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  • Profile picture of the author keivn2
    Thanks for your advice. I will keep that in my mind.
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  • Profile picture of the author petelta
    Great post... #11 and #22 took me from $50k/year to $500k/year in about 18 months.
    Signature
    TEESPRING Student Rakes In Over $116k In Less Than 3 Months
    Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...

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    • Profile picture of the author JohnMcCabe
      11. Get a mentor.
      For all the people who have been scammed paying a "professional mentor", or those worried about getting scammed, you have to realize that you don't necessarily need to pay for a mentor.

      Coaching? Yes.

      Consulting? Sure.

      Mentoring? Not so much.

      Merriam-Webster's dictionary defines "mentor" as "someone who teaches or gives help and advice to a less experienced and often younger person."

      You don't see anything about "for a fee" anywhere, do you?

      I've been on both sides of the mentor/mentored relationship over the years, and not once did I have make a payment. That's not to say I haven't paid my mentors for specific coaching or work within their specialty, but the mentor relationship was based on something else. This is one of the few areas where "I just want to pass on what I learned" actually rings true.

      Long story short, finding mentors is good advice. Picking one from a sales page or pitch isn't, usually. There are enough exceptions to keeps the scammers, fakers and charlatans in business for a long time.
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      • Profile picture of the author Mohsin Rasool
        Originally Posted by JohnMcCabe View Post

        For all the people who have been scammed paying a "professional mentor", or those worried about getting scammed, you have to realize that you don't necessarily need to pay for a mentor.

        Coaching? Yes.

        Consulting? Sure.

        Mentoring? Not so much.

        Merriam-Webster's dictionary defines "mentor" as "someone who teaches or gives help and advice to a less experienced and often younger person."

        You don't see anything about "for a fee" anywhere, do you?

        I've been on both sides of the mentor/mentored relationship over the years, and not once did I have make a payment. That's not to say I haven't paid my mentors for specific coaching or work within their specialty, but the mentor relationship was based on something else. This is one of the few areas where "I just want to pass on what I learned" actually rings true.

        Long story short, finding mentors is good advice. Picking one from a sales page or pitch isn't, usually. There are enough exceptions to keeps the scammers, fakers and charlatans in business for a long time.
        Wow I second that I have been mentored by two top Warriors, and no money was involved in the process. Dr. Mani and Kevin Riley!!! Thanks my Senpai (mentor in Japanese!)
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  • Profile picture of the author RogueOne
    What does this mean? It means you need to do WHAT IS GOING TO MAKE YOU MONEY NOW. The quickest way to make this happen is to start selling services.
    This is the old "Gold rush" mentality. The real successes were not prospectors, most of them went broke. It was the guys selling picks and shovels and beans who made fortunes.

    Stop chasing instant riches. 99% of these fancy sales letters from those claiming to be making $100,000 a month, are people that live at home with their mom.
    The reason for the 95% failure rate - It takes work and time.

    You need to be able to sit down and actually write down EXACTLY who the people are that your message is for.
    Hint: You are not your target market.

    When a successful person gives you advice, shut up and listen.
    Shut up? Listen?? really???

    You will do your best (and clearest) thinking, AWAY from the computer.
    I do my best work sitting by the river.

    Stop trying to GAME GOOGLE. It will not work.
    This is tough to get some people to accept. Like nearly impossible.

    Off the top of my head.
    Curious what we'd find if we went deeper.

    Good post, John. Thanks.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author Brian John
    Originally Posted by John Romaine View Post

    I've been involved in the "internet marketing" space since October 2008, this month marks 5 years since first getting involved. I don't post much here anymore, as I'm busy with projects and servicing clients - however I wanted to post this thread as a way of giving newbies an insight into my head - after 5 years and thousands of hours worth of invested time, money and efforts.

    Here they are in no particular order.
    1. Quit f*cking around selling crappy $27 ebooks. This is NOT a business and you know it isn't.
    2. Deal with ESTABLISHED business owners that are ALREADY making money - not aspirational types that are "just starting", or "dream about making money". Work with established professionals with marketing budgets.
    3. Build a real business - quit chasing the dream. Sitting around making $5,000 a day in your pyjamas is a myth. Sure, there might be a handful of people doing it, but the failure rates in this industry are MASSIVE.
    4. Failure rates in this space are huge - 95% and higher.
    5. Offer services - then start selling info products. What does this mean? It means you need to do WHAT IS GOING TO MAKE YOU MONEY NOW. The quickest way to make this happen is to start selling services. Services put money in the bank NOW. Sales from your $7 ebook about knitting boots for kittens wont.
    6. Think long term. One of the biggest mistakes I made in this industry was "constantly starting". "Wait, I've got an idea for ...blah blah blah". Forgeddit. If you're constantly telling yourself this - you're a GONER.
    7. If you can't explain to people what it is that you do - YOU DON'T KNOW WHAT YOU'RE DOING.
    8. Stop chasing instant riches. 99% of these fancy sales letters from those claiming to be making $100,000 a month, are people that live at home with their mom.
    9. Info products can be profitable - but you MUST have an audience.
    10. If you don't know EXACTLY who your audience is, you're a GONER. You need to be able to sit down and actually write down EXACTLY who the people are that your message is for. If you write down, "anyone that likes the colour blue", then forget it. You don't know what you're doing.
    11. Get a mentor.
    12. Quit buying bullshit products.
    13. Quit being a cheapskate. "That guy wanted to charge me $1,000 per month for coaching, bugger that. I'll just read the Warrior Forum". Guess what, in 5 years time, you'll still be here trying to "figure it out"
    14. Life is not easy.
    15. You're going to lose a lot of money, unless you're smart and get a mentor.
    16. Never give up, but don't be an idiot. If somethings not working, get over it. Let it go. Move on. Try something else, but don't "idea hop".
    17. Stop trying to convince everyone around you that they should be doing what you do.
    18. No one gives a shit about your website.
    19. Be prepared to go to bed at night completely and utterly clueless about why "nothings working". But don't do this for years on end. GET A MENTOR.
    20. If you're not investing into paid courses and mentorship, get a job. You're not serious.
    21. Stop selling bullshit in health related niches. People that are suffering need help. They don't need your crappy $5 ebook about "How to cure cancer by eating these 5 weird foods".
    22. Get off the forum and get to work.
    23. Surround yourself with successful people.
    24. When a successful person gives you advice, shut up and listen. Then get to work.
    25. If you have any more than 2 websites, then you're wasting your time. Do one or two things EXTREMELY WELL. Not hundreds terribly.
    26. Stop buying shitty domain names, that you'll never use.
    27. If people around you are being effected by you not making money, then START OFFERING SERVICES NOW.
    28. The basic fundamentals to succeed online I could tell you in 30 minutes, but it will cost you $1,000.
    29. Do something online that you at least enjoy. No one wants to create content around a subject they hate.
    30. Build an audience
    31. Go where your audience already is.
    32. Stop outsourcing if you don't know what you're doing. Build systems first, then understand the process THEN offload the work.
    33. There are people on this forum that are fantastic and they will help you enormously, but there are also a lot of fakes and idiots that have NFI what they're doing. Pay attention.
    34. Watch what they DO, not what they say.
    35. The customer goes in the middle.
    36. Get some business cards printed. Meet with clients.
    37. If you're not selling $500 info products to your clients, then somethings wrong.
    38. If you dont have a whiteboard, then GET ONE. NOW.
    39. Stop writing shitty 400 word spun articles. Publish media rich content (videos, written content, podcasts, photos, illustrations, pdfs, software, guides, games, online tools etc)
    40. Never write lists like this, unless you're actually IMPLEMENTING them and marking them off as you go.
    41. Write down EXACTLY what you need to do the NIGHT BEFORE you go to bed.
    42. If you're sitting at your computer for 15 hours a day, then chances are, you're wasting 13 of those hours. Get in, attack, then get out.
    43. You will do your best (and clearest) thinking, AWAY from the computer.
    44. People will steal your shit. Get over it. If you have built a community (following) it wont matter.
    45. There are NO SHORTCUTS. Stop chasing them.
    46. Stop trying to GAME GOOGLE. It will not work.
    47. Focus on income that is a) scalable b) recurring c) both
    48. Network often
    49. Less is more
    50. If you're saying to yourself "I want to make $10,000 a month, then you've just joined a long list of other people that are totally clueless". Concentrate on HELPING people. The money will naturally follow.

    Off the top of my head.
    Enjoy
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  • Profile picture of the author january14n
    You know right, probably the best ever advice I ever read here on Warriroforum. It may take a lot of time of learning from those experiences and I do appreciate your effort of letting newbies to be aware of what's reality.
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    • Profile picture of the author Joe Mobley
      John,

      I was excited about this thread when I saw your name under the title. Like many here, I have grown to respect your input over the years.

      Excellent list. Thanks for taking the time.

      Joe Mobley
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  • Profile picture of the author Devin2290
    Nothing is more important than $34, in my opinion.

    If they are not your mentor - don't listen to a successful person tell you how to be successful, just look at what they do and model it.

    If they are your mentor, well then yea, obviously you should listen to them : ]
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  • Profile picture of the author Sickman
    hahaha, good post, some of it is gold, the rest very entertaining and bit narrow minded but great advice for most newbies.

    #1 I know plenty of people making serious money selling crappy E-books for under $30.

    #11 Personally I can't find anyone making more than me that would mentor anything, if you make more than $$,$$$ a month, please be my mentor.

    #25, I have more than that, and it works fine.

    #48 Networking is my weakest spot, 3rd sign from the universe this week that I need to get off my ass and work on it.
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    • Profile picture of the author Paul Barber
      Great Post, makes a lot of sense and I guess most of us know it deep down but the discipline to apply it is what is holding us back (as well as some very good sales pitches that we should not be looking at)

      I have tried to get a mentor on the cheap to take me to the next level (last time $2,500) and consequently just wasted my money and had to learn the long hard way (and not where I want to be yet)

      If I was starting again, I would take your rules, decide what area excites me most and what sort of a IM business I want and find the right mentor, get over the amount of money they would charge and look at it as a small investment compared to the costs of setting up a offline business.

      (having said all that you can make money selling the ebooks so that you can afford to pay a mentor, if you have no other seed capital)

      Cheers
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  • Profile picture of the author BritishMike
    You contradict yourself with 12 and 13...
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    • Profile picture of the author petelta
      Originally Posted by BritishMike View Post

      You contradict yourself with 12 and 13...
      Maybe you should read those again...
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      • Profile picture of the author BritishMike
        Originally Posted by petelta View Post

        Maybe you should read those again...
        I just did. My point is that the vast majority of coaching products about internet marketing are BS. I'm sure this is an unpopular opinion on this board but I stick by it. You'd be better off ploughing that $1k/month into PPC rather than giving it to some coach who may or may not have made money online themselves.
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        • Profile picture of the author petelta
          Originally Posted by BritishMike View Post

          I just did. My point is that the vast majority of coaching products about internet marketing are BS. I'm sure this is an unpopular opinion on this board but I stick by it. You'd be better off ploughing that $1k/month into PPC rather than giving it to some coach who may or may not have made money online themselves.
          People buy crappy products because they do zero research... they buy crappy coaches because of the same reason. The only reason there are crappy products is because there are buyers looking for a quick fix. The product creators know they can play you with just words on a sales page.

          Finding a good coach is really easy... look at what they do... talk to people they've already coached... and talk with people you know are doing well in the industry about the coach. Successful people in the any market know of a few good coaches because they've been around.

          Same with products. Don't buy stuff without looking into a little bit.

          You'd be way better off finding a coach who is doing PPC and spending $1k/month on them and $1k/month on PPC. That's the purpose of buying a coach... to show you what to do correctly instead of you wasting months and thousands of dollars figuring out what a 30 minute conversation could of fix already.
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    • Profile picture of the author jan roos
      Good points except for the hammering on offering services to offline businesses. That's more like a job and selling info products or being a pure affiliate is much more like the dream and very possible.

      everything else is spot on.

      Cheers
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  • Profile picture of the author arthking
    Killer advice! completely agree! stop being 'busy' but get in get it done and get out and don't hide behind the computer!
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  • Profile picture of the author Steve B
    John,

    Very thoughtful and kind to take the time to share your experience. Thank you very much for your insight and straight talk.

    For those that will follow your advice,
    #28 - The basic fundamentals to succeed online I could tell you in 30 minutes, but it will cost you $1,000 . . .
    John has just given you way more than 30 minutes of advice for free!

    Steve
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  • Lots of good points. And I like the straight forward style thanks.
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  • Profile picture of the author dressupdown
    This. Absolutely needed to hear this today. Thanks for the insightful tips John!
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  • Dang, well said!
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  • Awesome thread!

    I liked the last one - focus on helping people, money will come naturally.
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  • Profile picture of the author gloribel5
    Thank i like numero uno recurring commissions...
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    • Profile picture of the author CH Yeo
      I like his last two items at #49 and #50.

      #49 Less is more
      # 50 ... Concentrate on HELPING people. The money will naturally follow.

      When we focus on smaller qty of people/tasks and do them all well, we are actually laying the FOUNDATION for more.

      When we concentrate on helping others without thinking much of money, one of the net results is ... money follow in naturally.
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  • Profile picture of the author moneyt
    Great Tips I Like The Ideas
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  • Profile picture of the author Make Money Ninja
    The funny thing is, even though most of this is spot on (I can argue you made some incorrect definite statements just to be controversial) 99% of people who actually read this wont be a single step closer to actually being successful.

    I can summarize all of your tips to this though:

    Figure what people are willing to buy, make it, sell them it. Get a plan, own it, provide value, work hard.

    Good post!
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  • Profile picture of the author mariotheman
    I printed this list and stuck it beside my computer monitor, and highlighted my repeated mistakes.

    thanks!
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  • Profile picture of the author kea55
    If a mentor scams you, can't you just get a charge back from PayPal?
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  • Profile picture of the author Jarrett
    Banned
    hahahahha. holy shit I love this GUY. bravo John! bravo
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  • Profile picture of the author focusedlife
    Amen! And needed to be said!
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  • Profile picture of the author goindeep
    Nice Jonny, nice.

    I started just a little before Johnny around 05 or 06 and I can attest to his business success and learning curve as it's very similar to my own.

    I agree with 99.9% of the points mentioned.

    48. Network often.

    I love people, I love conversation and discussion, I love like minded people but I hate networking.

    It doesnt work for everyone and not all business models rely on it or even need it. I can see why and SEO and coach need it though.

    I have only ever gone to one IM event and I f***ing hated it, it was full of douche bags blowing hot air up each others ass and a whole bunch of newbies getting scammed live and on stage it was a disgrace!

    37. If you're not selling $500 info products to your clients, then somethings wrong.

    Woolworths was built upon a 0.10c per product business, Google was built on 0.1, 2 and 3 cent pay per click ads... Like any business it's volume V margin. There is no right or wrong. Do what works for you.

    36. Get some business cards printed. Meet with clients.

    I can see why you do it Johnny, because you do SEO and coaching but some people just dont need to meet with people. If your business requires it then do it if your an online pig shit farmer that has an ecommerce store, then you probably dont need it.

    11. Get a mentor.

    Nah, it's not for everyone.

    I have a mentor in another area of my life which is great. I dont think it's necessary though, not in business anyway. There are plenty of people that never had a mentor who run successful online and offline businesses.

    I know a guy who runs his own plumbing business, he has 5 vans on the road, office staff, huge turnover, owns a restaurant, was doing good business, he got himself a mentor/coach worth 30K a year that did nothing for him other than waste his time by talking to him about his bullshit theories on business and drinking his coffee..

    Some people are great at business but make shitty coaches, some people make great coaches but are shitty at business and therfore are missing that X factor.

    There are very few people in my opinion on the face of the planet that are masters in their domain as well as masterful mentors and coaches. Take the same advice Johnny gave you about people on the forum, pay attention.

    18. No one gives a shit about your website.

    Not necessarily true. I absolutely love some websites. Thing's that come to mind are comedy and web comics, I love this site too as well as another forum I frequent. Read Cult Branding.

    14. Life is not easy.

    Life is life, life is a struggle at times at other times it is so beautiful it moves you down to your very core and makes you weep. Life is life. I love life!

    The ones I absolutely loved:

    32. Stop outsourcing if you don't know what you're doing. Build systems first, then understand the process THEN offload the work.

    Perfect, just perfect. If you can understand what it is you are doing you will never have a problem training someone else, hiring someone, taking over when shit hits teh fan etc.

    34. Watch what they DO, not what they say.

    I don't buy guru shit, I watch what they do and copy. Its far more effective and free.

    33. There are people on this forum that are fantastic and they will help you enormously, but there are also a lot of fakes and idiots that have NFI what they're doing. Pay attention.

    If someone is trying to sell you something asking as many questions as you can before buying. If the answers dont meet your expectations -dont buy, simple as that. Ask other warriors that have already purchased via PM what they honestly thought (this ones saved me lots of money).

    Just because they have a high post count and love to read their own words, doesn't mean they know what they are talking about (me included), this works in reverse too. Trust me I know plenty of people that can barely read or write who run very successful businesses.

    There are also people that admittedly come here for discussion purposes only and dont do any form of online marketing. Like Johnny said, pay attention.

    31. Go where your audience already is.

    Exactly! Marketing is exactly like fishing! I been saying that one for years, I think everyone just thinks I am crazy

    6. Think long term. One of the biggest mistakes I made in this industry was "constantly starting". "Wait, I've got an idea for ...blah blah blah". Forgeddit. If you're constantly telling yourself this - you're a GONER.

    Me too. Lol. My crazy ideas have led me to be scammed by Mexicans to the tune of $500, scammed by a lovely Chinese lady to the tune of 3.5K, had me working on a "free Internet" lol (I even had a patent application for that one), had me buying Iraqi Dinar, being embarrassed at a BBQ because friends found explicit pictures of penises on my laptop for my "Grow you X bigger" website, had my adwords account banned... because the website I was linking to turned out to be some scam site I had no idea about, made my garage look like a hackers den when i was getting into crypto currency mining ahhhhh lolllll

    Finally from me, I think you forgot the most important one.

    Enjoy yourself, have fun, have a cold beer, enjoy your family, after all that's the reason you got into this game.
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    • Profile picture of the author Joe Stewart
      Originally Posted by goindeep View Post

      Nice Jonny, nice.
      Absolutely! One of the better posts I've seen here in quite awhile.

      Originally Posted by goindeep View Post

      I started just a little before Johnny around 05 or 06 and I can attest to his business success and learning curve as it's very similar to my own.

      I agree with 99.9% of the points mentioned.
      I don't know John, but I've followed some of his posts and I also agree with most everything he's said, that I've seen, anyway.

      I actually started making some money with Adwords back in 2005, but was running an offline business at the same time, so I didn't put as much effort into it as I should have. I also made the mistake of direct linking, AKA "Bum Marketing" and not building a list. Very dumb.

      Originally Posted by goindeep View Post

      48. Network often.

      I love people, I love conversation and discussion, I love like minded people but I hate networking.

      It doesnt work for everyone and not all business models rely on it or even need it. I can see why and SEO and coach need it though.

      I have only ever gone to one IM event and I f***ing hated it, it was full of douche bags blowing hot air up each others ass and a whole bunch of newbies getting scammed live and on stage it was a disgrace!
      I'm 99% with you on this. I'm not a big fan of networking either. I went to two events back in 2006 and experienced much of the same. The first one was a pitchfest and although the second one was better (System Seminar), it was difficult getting much one on one time to ask specific questions. I did buy the session recordings, but there wasn't anyone to ask questions when I had them. That was drag.

      Originally Posted by goindeep View Post

      37. If you're not selling $500 info products to your clients, then somethings wrong.

      Woolworths was built upon a 0.10c per product business, Google was built on 0.1, 2 and 3 cent pay per click ads... Like any business it's volume V margin. There is no right or wrong. Do what works for you.
      I sell both offline. I'm in a niche where there are high ticket items and smaller repeat order stuff that keeps people coming back. I am building an ecommerce site now, which I should have done a long time ago, but this is definitely not what I want to keep doing. I want a business that runs itself, for the most part, and I want to be the CEO and have the freedom to be "hands off" whenever I want. My goal is to have genuine freedom. If I'm still working in my business full-time I don't have it - period.

      Originally Posted by goindeep View Post

      36. Get some business cards printed. Meet with clients.

      I can see why you do it Johnny, because you do SEO and coaching but some people just dont need to meet with people. If your business requires it then do it if your an online pig shit farmer that has an ecommerce store, then you probably dont need it.
      Agreed. Some people do business with people that lived halfway around the world and they'd never met face to face. I've worked in the same niche offline with seven different companies (3 of my own) and have some people that I've done business with for 20 years. They know, like and trust me, but I've never met ANY of them in person. Actually, there are quite a few people that prefer doing business that way. They're intimidated by sales people and are more comfortable doing business online or over the phone.

      Originally Posted by goindeep View Post

      11. Get a mentor.

      Nah, it's not for everyone.

      I have a mentor in another area of my life which is great. I dont think it's necessary though, not in business anyway. There are plenty of people that never had a mentor who run successful online and offline businesses.

      I know a guy who runs his own plumbing business, he has 5 vans on the road, office staff, huge turnover, owns a restaurant, was doing good business, he got himself a mentor/coach worth 30K a year that did nothing for him other than waste his time by talking to him about his bullshit theories on business and drinking his coffee..

      Some people are great at business but make shitty coaches, some people make great coaches but are shitty at business and therfore are missing that X factor.

      There are very few people in my opinion on the face of the planet that are masters in their domain as well as masterful mentors and coaches. Take the same advice Johnny gave you about people on the forum, pay attention.
      I'd say that "it depends" whether you need a mentor or not. Some things can be learned without having one. Having a proven mentor gives a person confidence that what they're actually doing will work, though. That can be of huge importance to some people, especially when they'll initially be investing time and money in their business and may not see an immediate return on their investment. Others may be doing fairly well on their own, but need someone that knows more than they do in order to get to the next level of earnings.

      Originally Posted by goindeep View Post

      18. No one gives a shit about your website.

      Not necessarily true. I absolutely love some websites. Thing's that come to mind are comedy and web comics, I love this site too as well as another forum I frequent. Read Cult Branding.
      I have a few that I like, but I'm not really obsessed with any. I could see two sides of this view. People who are "rabid fans" of a topic will often visit sites that continuously offer massive value.

      Originally Posted by goindeep View Post

      14. Life is not easy.

      Life is life, life is a struggle at times at other times it is so beautiful it moves you down to your very core and makes you weep. Life is life. I love life!
      Every day that I wake up and don't see my name in the obituaries is a good day. Even then I suppose I could pull the old reverse psychology on myself. "Hmmm...newspaper says I'm dead as a doornail, but am I gonna let that ruin my day? Not a chance"! :-)

      Originally Posted by goindeep View Post

      The ones I absolutely loved:

      32. Stop outsourcing if you don't know what you're doing. Build systems first, then understand the process THEN offload the work.

      Perfect, just perfect. If you can understand what it is you are doing you will never have a problem training someone else, hiring someone, taking over when shit hits teh fan etc.
      This is one where I've been guilty. Actually, I was making decent money online when I first hired my assistant, but things tapered off. I've been reluctant to let her go because she's very good and very reasonable. I'm going to have her help me build my ecommerce site.

      Originally Posted by goindeep View Post

      34. Watch what they DO, not what they say.

      I don't buy guru shit, I watch what they do and copy. Its far more effective and free.

      33. There are people on this forum that are fantastic and they will help you enormously, but there are also a lot of fakes and idiots that have NFI what they're doing. Pay attention.

      If someone is trying to sell you something asking as many questions as you can before buying. If the answers dont meet your expectations -dont buy, simple as that. Ask other warriors that have already purchased via PM what they honestly thought (this ones saved me lots of money).

      Just because they have a high post count and love to read their own words, doesn't mean they know what they are talking about (me included), this works in reverse too. Trust me I know plenty of people that can barely read or write who run very successful businesses.

      There are also people that admittedly come here for discussion purposes only and dont do any form of online marketing. Like Johnny said, pay attention.
      I've gotten to the point where I trust very few people online. Some people have absolutely no morals or conscience. Stealing from people is wrong in the firs place, but knowingly ripping people off that are in need of another source of income is the worst kind of thief. Scum!

      Originally Posted by goindeep View Post

      31. Go where your audience already is.

      Exactly! Marketing is exactly like fishing! I been saying that one for years, I think everyone just thinks I am crazy
      Yes!!!

      Originally Posted by goindeep View Post

      6. Think long term. One of the biggest mistakes I made in this industry was "constantly starting". "Wait, I've got an idea for ...blah blah blah". Forgeddit. If you're constantly telling yourself this - you're a GONER.
      Exactly. Thinking long term to me means never entering a market that isn't evergreen (it's been around for a long time and will continue to be around for many more years) and doesn't have a substantial amount of products that can be sold on the backend. Don't think "one sale and done". Think "multiple sales" for many years to loyal customers. THAT is building a business.

      Originally Posted by goindeep View Post

      Finally from me, I think you forgot the most important one.

      Enjoy yourself, have fun, have a cold beer, enjoy your family, after all that's the reason you got into this game.
      While I do agree that there must be time set aside each week for family, I also know that building a full-time business, online or offline, takes an enormous amount of work. Once the momentum is going and money starts to come in regularly you can start outsourcing certain elements and cut back a bit, but in the beginning it's not uncommon to put in 20-80 hours per week, depending on if you're doing it full-time or part time starting out.

      Anyway, great post from John and nice overview from you. I agreed with much of what you said so it made sense to just use your post and throw in my "two bits". :-)
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  • Profile picture of the author HeadStartSEO
    Huge thanks. Most important lessons for me:

    1. Always thinking long term
    2. Getting a mentor
    3. Surrounded by successful people
    4. Network often
    5. Help others and money will come
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    • Profile picture of the author rschmitz
      Very knowledgeable and helpful. Thanks
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  • Profile picture of the author carolyn0
    Thanks for the great advice.
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  • Profile picture of the author michael bury
    LMAO.....fantastic post, thanks for taking the time to share your thoughts & opinions based on 5 years experience.

    Guilty, guilty & guilty........well of most of them!

    For what it's worth my journey has involved several [far too many] of the issues which John raises & I admit has cost several thousand $$$$ mostly of which has been a complete waste 

    The strategy which we are now applying [BTW started 2009] is to build our list by creating awesome products, develop the relationship so they 'know, like & trust' us then they will buy.

    As for mentorship, wholeheartedly agree, this will move your business into overdrive & as with most things in life, this will mean parting with $$$$$ but in my opinion this is an investment in your future!

    Difficulty is finding the right person, I refer back to the 'know, like & trust' analogy, keep it simple, ask questions, refer to testimonials & if you can speak to them direct, lets face it, we all have the tools to track them down.

    So whilst I acknowledge that some warriors will have their own opinions that's fine, we are all entitled to believe in whatever we wish.

    Thanks again John.

    Michael
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  • Profile picture of the author katequinn1983
    Banned
    I have also tried buying all kinds of e-books that were supposed to teach me how to get real money but I understood that these "opportunities" do not work.
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    • Profile picture of the author michael bury
      Unfortunately Kate it is a harsh lesson that most of us go through, keep with it though, if you persist enough then you will succeed!

      I am under no illusion, this is a business which like any other business requires effort, strategy & bl***y hard graft.

      So good luck on your journey, every step is a step in the direction of your goal.

      Regards

      Michael
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  • Profile picture of the author Fazal Mayar
    what a great post buddy. Ive been in IM since 3 years and no results...you need to do the right things
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  • Profile picture of the author Leigh Burke
    A nice reality check for newcomers and some old timers John. Thanks for sharing!
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  • Profile picture of the author crsnetwork13
    Definitely good information to know-- I know the name of the game is helping others.
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  • Profile picture of the author lerxtjr
    My 'fav: 20. If you're not investing into paid courses and mentorship, get a job. You're not serious.
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  • Profile picture of the author Krstwo
    I enjoyed the list, most else of what I want to say won't actually benefit anyone so I'll leave it at that.
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  • Profile picture of the author KevinChapman
    Thanks for the list John, I love your no BS attitude!
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  • Profile picture of the author Des Lau
    Bloody beautiful post John! No BS Aussie mentality right there
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  • Profile picture of the author trader909
    Banned
    i.m. should be a small part of your business. If it's 100% prepare for a world of pain and frustration.
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  • Profile picture of the author online only
    Wondering that you haven't mentioned anything about conversions/split-testing/different offers etc. You can actually double if not triple your sites/business income when you try different landingpages, different prices, different products etc.

    At first I didn't put much effort in it, but now I'm really getting to know the ins and outs of conversions and customer interest.

    The rest is pure gold, tho.
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  • Profile picture of the author Tom Reed
    Originally Posted by John Romaine View Post


    50. If you're saying to yourself "I want to make $10,000 a month, then you've just joined a long list of other people that are totally clueless". Concentrate on HELPING people. The money will naturally follow.
    It's actually good to start at the end point and build the process out to reach this end point. If you do not know where you're going, how can you build a map to get there?

    It's the same way that you plan a vacation, you start with a destination, and date, and then work backwards to make it happen. Business needs to happen the same way to succeed.

    To start at the "start" is like running a race without knowing the distance of the race or where the finish line is located. You can be the fastest runner and still lose the race.

    Always start at the end, define the path to get there, and once there, find a new "end point" - copy, paste, repeat.
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  • Profile picture of the author MKCookins
    Wonderful well written post -- Thank you

    Anyone new to internet marketing, will learn a great deal just looking over this list learning from what you are saying.
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  • Profile picture of the author Matthew Shelton
    WHINE - someone is trying to
    take away all the buttons!!


    (this thread inspired me to make these)

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  • Profile picture of the author whland
    That's really great advice. Thanks for taking the time out and posting it.

    Chad
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    • Profile picture of the author jvjoe
      Nail hitting, straight to the point nugget.
      This info are GOLDEN, thanks for the
      tips straight from your head.

      Bookmark the page for daily reference.
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  • Profile picture of the author Brad Farmer
    Originally Posted by John Romaine View Post

    26. Stop buying shitty domain names, that you'll never use.
    Yep, x2.

    *Sits staring at two pages of un-used domains that sounded like a good idea at the time*

    Awesome advise!
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  • Profile picture of the author XTraitX
    Thanks brother...

    Very helpful tips, i have done many mistakes too in past.

    Getting tutor, mention, and sharing your thoughts is the good one idea, and surely another one, help others, and you will get the help back in your life, otherwise i think you will be alone in your life at one stage....
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  • Profile picture of the author Geri Richmond
    Hi,
    I agree with what you are saying because all of it s true, and I appreciate your honesty, and the time invested in this post, however, it's unprofessional to use foul language. That's it!

    Geri Richmond
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  • Profile picture of the author fastlancer
    in short: What are you selling?
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    • Profile picture of the author John Romaine
      Originally Posted by JasonB View Post

      John, are you that mentor?
      I can be. That's up to you.

      Originally Posted by fastlancer View Post

      in short: What are you selling?
      I'm not selling anything. I just gave you 5 years worth of thoughts off the top of my head.
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  • Profile picture of the author Giftys
    I enjoyed goindeep's and joe stewart's posts the most. The wise always stand out in the crowd. They're not so easily swayed by sensationalism or a slick snake oil salesman.

    Bottom line: It's a big world out there and there are MANY ways to skin a cat. I've made a ton of money and never used a mentor. Not that I'm opposed to it but it's not the only pathway to success. Most of the information you need is free and I'm not exaggerating - especially in today's internet world. But most people don't want to work for it. They want that magic bullet or quick pill so they'll buy into the fact that you absolutely "need" that snake oil salesman's product to succeed. They've just convinced you of it. Most of the time it just doesn't work that way. It starts with your work ethic. I went to one of the best music schools in the country when I was a kid. They gave us the best education you could pay for (and it was expensive!). But only a small number of us succeeded. We were the ones that were there first thing in the morning with our sleeves rolled up and practice 8 hours a day for years. It is the same with business. You can pay for a $5000 mentorship product if you want but whether you realize it or not, you're sitting in the middle of a 10 million dollar mentorship program right here in this forum. It's all for free! Simply figure out who's for real and who is full of shit and the pot of gold is yours! :p
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    WWJD

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    • Profile picture of the author Joe Stewart
      Originally Posted by Giftys View Post

      I enjoyed goindeep's and joe stewart's posts the most.
      Thanks. :-)

      Originally Posted by Giftys View Post

      It starts with your work ethic.
      Yep. John mentioned goal setting in his post and that's HUGE. You have to set "realistic" goals and stick with them. I recall burning the midnight oil several times in the past because I hadn't reached my goal that day. Something would come up and I'd get sidetracked, but I'd still make sure the work was finished regardless. I felt like I'd really let myself down or like I was behind the eight ball all week if I didn't stick with the plan. I hated that feeling, so I did whatever it took to get my work done.

      Originally Posted by Giftys View Post

      Simply figure out who's for real and who is full of shit and the pot of gold is yours! :p
      This is also a HUGE point. Of all the so called "experts" that I've run across since I started in IM the "guru's", the "pioneers", etc are the ones that were exactly right with what they were teaching. People like Jimmy D. Brown, Terry Dean, Marlon Sanders, Perry Marshall and more. These guys are like the "guru's to the new "guru's".

      Examples: Terry Dean taught Jimmy D. Brown, who taught Ryan Deiss. Terry also taught Lee McCyntire, who has taught Kim Roach, among others. I don't know many marketers that haven't read Perry Marshall's "Definitive Guide to Google Adwords". It was a complete game changer for thousands of marketers. Marlon Sanders has been copied more times than most people could count. At one time several years ago, Marlon was running his own visitor analytics to his sites and at that time I recall him boasting that 1 in every existing 300 internet users had visited at least one of his sites! That's staggering!

      I look back now in disgust because I didn't know back the who was real, who I could trust, etc and those same people are in business today doing mostly the same thing.

      1. Find a hungry market that's easily reachable.
      2. Set-up a squeeze page.
      3. Send extremely targeted traffic to it.
      4. Send high quality, personality driven follow-up messages to your list on a regular basis.
      5. Sell to them on a regular basis.

      That's pretty much the gist of it!
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  • Profile picture of the author hani051
    Originally Posted by John Romaine View Post

    I've been involved in the "internet marketing" space since October 2008, this month marks 5 years since first getting involved. I don't post much here anymore, as I'm busy with projects and servicing clients - however I wanted to post this thread as a way of giving newbies an insight into my head - after 5 years and thousands of hours worth of invested time, money and efforts.

    Here they are in no particular order.

    1. Quit f*cking around selling crappy $27 ebooks. This is NOT a business and you know it isn't.

    2. Deal with ESTABLISHED business owners that are ALREADY making money - not aspirational types that are "just starting", or "dream about making money". Work with established professionals with marketing budgets.

    3. Build a real business - quit chasing the dream. Sitting around making $5,000 a day in your pyjamas is a myth. Sure, there might be a handful of people doing it, but the failure rates in this industry are MASSIVE.

    4. Failure rates in this space are huge - 95% and higher.

    5. Offer services - then start selling info products. What does this mean? It means you need to do WHAT IS GOING TO MAKE YOU MONEY NOW. The quickest way to make this happen is to start selling services. Services put money in the bank NOW. Sales from your $7 ebook about knitting boots for kittens wont.

    6. Think long term. One of the biggest mistakes I made in this industry was "constantly starting". "Wait, I've got an idea for ...blah blah blah". Forgeddit. If you're constantly telling yourself this - you're a GONER.

    7. If you can't explain to people what it is that you do - YOU DON'T KNOW WHAT YOU'RE DOING.

    8. Stop chasing instant riches. 99% of these fancy sales letters from those claiming to be making $100,000 a month, are people that live at home with their mom.

    9. Info products can be profitable - but you MUST have an audience.

    10. If you don't know EXACTLY who your audience is, you're a GONER. You need to be able to sit down and actually write down EXACTLY who the people are that your message is for. If you write down, "anyone that likes the colour blue", then forget it. You don't know what you're doing.

    11. Get a mentor.

    12. Quit buying bullshit products.

    13. Quit being a cheapskate. "That guy wanted to charge me $1,000 per month for coaching, bugger that. I'll just read the Warrior Forum". Guess what, in 5 years time, you'll still be here trying to "figure it out"

    14. Life is not easy.

    15. You're going to lose a lot of money, unless you're smart and get a mentor.

    16. Never give up, but don't be an idiot. If somethings not working, get over it. Let it go. Move on. Try something else, but don't "idea hop".

    17. Stop trying to convince everyone around you that they should be doing what you do.

    18. No one gives a shit about your website.

    19. Be prepared to go to bed at night completely and utterly clueless about why "nothings working". But don't do this for years on end. GET A MENTOR.

    20. If you're not investing into paid courses and mentorship, get a job. You're not serious.

    21. Stop selling bullshit in health related niches. People that are suffering need help. They don't need your crappy $5 ebook about "How to cure cancer by eating these 5 weird foods".

    22. Get off the forum and get to work.

    23. Surround yourself with successful people.

    24. When a successful person gives you advice, shut up and listen. Then get to work.

    25. If you have any more than 2 websites, then you're wasting your time. Do one or two things EXTREMELY WELL. Not hundreds terribly.

    26. Stop buying shitty domain names, that you'll never use.

    27. If people around you are being effected by you not making money, then START OFFERING SERVICES NOW.

    28. The basic fundamentals to succeed online I could tell you in 30 minutes, but it will cost you $1,000.

    29. Do something online that you at least enjoy. No one wants to create content around a subject they hate.

    30. Build an audience

    31. Go where your audience already is.

    32. Stop outsourcing if you don't know what you're doing. Build systems first, then understand the process THEN offload the work.

    33. There are people on this forum that are fantastic and they will help you enormously, but there are also a lot of fakes and idiots that have NFI what they're doing. Pay attention.

    34. Watch what they DO, not what they say.

    35. The customer goes in the middle.

    36. Get some business cards printed. Meet with clients.

    37. If you're not selling $500 info products to your clients, then somethings wrong.

    38. If you dont have a whiteboard, then GET ONE. NOW.

    39. Stop writing shitty 400 word spun articles. Publish media rich content (videos, written content, podcasts, photos, illustrations, pdfs, software, guides, games, online tools etc)

    40. Never write lists like this, unless you're actually IMPLEMENTING them and marking them off as you go.

    41. Write down EXACTLY what you need to do the NIGHT BEFORE you go to bed.

    42. If you're sitting at your computer for 15 hours a day, then chances are, you're wasting 13 of those hours. Get in, attack, then get out.

    43. You will do your best (and clearest) thinking, AWAY from the computer.

    44. People will steal your shit. Get over it. If you have built a community (following) it wont matter.

    45. There are NO SHORTCUTS. Stop chasing them.

    46. Stop trying to GAME GOOGLE. It will not work.

    47. Focus on income that is a) scalable b) recurring c) both

    48. Network often

    49. Less is more

    50. If you're saying to yourself "I want to make $10,000 a month, then you've just joined a long list of other people that are totally clueless". Concentrate on HELPING people. The money will naturally follow.

    Off the top of my head.

    Enjoy

    This was awesome
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  • I agree with some points, and with some others I don't.

    However, I dont understand your fixation with the "get a mentor" principle. You repeat it a few times through your list, as if it was the most important element to succeed. I couldnt disagree more in that regard.
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    • Profile picture of the author John Romaine
      Originally Posted by Anonymous Affiliate View Post

      I agree with some points, and with some others I don't.

      However, I dont understand your fixation with the "get a mentor" principle. You repeat it a few times through your list, as if it was the most important element to succeed. I couldnt disagree more in that regard.
      You don't know what you don't know, and if you're not willing to learn from those who are far more experienced than you, chances are you're doing yourself a disservice.

      For me, it's made an incredible difference.
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