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How do I promote online courses

by wolfe655
13 replies
I know, promote them to your list, talk about them on your site. How do you do it without looking pushy? How could I talk about the courses or niche stuff without giving away what is in the courses
#courses #online #promote
  • Profile picture of the author pdxkurt
    Have you looked at Udemy? Maybe create a udemy product and then you can mention it, and give out a coupon code, etc... just another traffic/revenue source. Plus they have an affiliate program so you could pick up some affiliates that way.
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  • Profile picture of the author angshuy2k
    Why don't you try some offline marketing for your online courses. Such as banners, poster and leaflets in your local community to start it up with and later move on to much broader and wider campaign.

    Originally Posted by wolfe655 View Post

    I know, promote them to your list, talk about them on your site. How do you do it without looking pushy? How could I talk about the courses or niche stuff without giving away what is in the courses
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  • Profile picture of the author wolfe655
    Actually I did not say it right. They are not my courses. That may be down the road a bit. I have heard of Udemy. The courses I want to promote as an affiliate are from Udemy. I am just not sure how to write my emails or write on my site about the niche without giving away what is in the course. The course teaches them. I can't also do that or why would they buy the course.

    I would rather market the courses as an affiliate right now as it would take me so long to make my own right now. I may be thinking about taking a couple of those courses. Actually I did buy one last weekend.
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    • Profile picture of the author Steve B
      Originally Posted by wolfe655 View Post

      I am just not sure how to write my emails or write on my site about the niche without giving away what is in the course. The course teaches them. I can't also do that or why would they buy the course.
      Wolfe,

      What you're asking about is the whole essence of copywriting - saying something in print that will entice a prospect to take the action you want. Learning this art is crucial for do-it-yourselfers.

      I would say, study the sales letters of products that sell like crazy and try to understand what the writer is doing and why.

      I have the personal opinion that as a copywriter, you should give away a few valuable bits from the course to make the prospect want to see what else is there. Or give a partial solution to a problem but make the reader buy the course to get the full solution.

      Sometimes, product owners will have sales copy already drawn up for affiliates that you can use. I wouldn't just copy and paste these pre-written ads - I would modify them to make them unique for me. I hate getting a dozen affiliate emails pushing the same product and all just carbon copies of one another except for the link.

      And by all means, buy the product first and try it out - for two reasons: (1) so you can recommend it based on your own opinion and findings, and (2) so that you will have ammunition for your own sales copies or emails.

      The very best to you,

      Steve
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  • Profile picture of the author zuko
    I wouldn't bother, if it was your own course then invest the time, but plenty of other things available out there.

    My marketing strategy for this would be giving a free lesson or inviting them to a "limited" webinar where they get a free "taster" course

    All of this you can't do, which is why I would leave it.
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  • Profile picture of the author MKCookins
    A simple and very effective way to go about doing this, is to make sure you are providing massive value in each email you send.

    It is a well known fact that people love buying things, but hate being sold too.

    So if you provide them with some amazing content in your follow up emails -- at the end have a PS along the lines:

    " If you enjoyed this content, then perhaps you would be interested in this great product here."

    This way you are not being pushy with your sales, but giving them solid information that can use then a product they can buy if they choose to do so that can further enhance their training.
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  • Profile picture of the author PolkaDotMarketing
    You have to give them some information.. other than that, if you don't want to seem pushy, don't be entirely self-promoting... be active on social media and forums, talking about other things besides your own product as well showing people that your genuinely interested in the subject and not just making sales. This will also help them see you know a lot about your niche.
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  • Profile picture of the author troy23
    I've sold online courses for years from my website. The main traffic comes from YouTube, although don't go advertising your course there. Make videos demonstrating an aspect from your course and then provide a link in your description or watermark the video with the link.
    You could also try Udemy as that has a good amount of traffic already.
    However your course must be at least one hour in length and they are quite strict on the sound and picture quality also.
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    • Profile picture of the author zuko
      Originally Posted by troy23 View Post

      I've sold online courses for years from my website. The main traffic comes from YouTube, although don't go advertising your course there. Make videos demonstrating an aspect from your course and then provide a link in your description or watermark the video with the link.
      You could also try Udemy as that has a good amount of traffic already.
      However your course must be at least one hour in length and they are quite strict on the sound and picture quality also.
      You didn't read his post
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  • Profile picture of the author arthking
    drip feed through emails info on why they need what is in your course. if you approach it from a different angle then they will want to buy your product because they understand it will help them and they will sell themselves on it instead of you pushing it into their face
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  • Profile picture of the author wolfe655
    I read that post. Udemy has some courses I want to promote as an affiliate.
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    • Profile picture of the author Bill Jenkins
      Banned
      Here's what I do and it works great.

      I target a market, run small inexpensive ads to generate leads, then convert those leads over the course a 6 part follow up sequence. I give free value of good quality to activate the law of reciprocity, then when it's time I simply ask for the sale.

      This basic model works fantastically well in my experience.

      Bill
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  • Profile picture of the author Miguelito203
    Originally Posted by wolfe655 View Post

    I know, promote them to your list, talk about them on your site. How do you do it without looking pushy? How could I talk about the courses or niche stuff without giving away what is in the courses
    One very good way to promote peoples' products without looking pushing is to implement the products by doing like case studies. When you recommend things that you own, you will often have more insight about the product that someone who doesn't.

    Joey
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