Google TOS Update - Your Name in Product Ads
Google just announced a major TOS change giving it permission to use your name, picture, and stuff you have written, to promote third party products. Breaking stories here:
Terms of Service update ? Policies & Principles ? Google
If you use Google services, you could become an ad next month
In my G+ account this appears to currently be an opt-in option. Be careful about clicking the "shared endorsements" box thinking you are opting-out.
Note: this is beyond giving a "plus one" click to a product. Google says any activity you take, such as a plus one, commenting, following, or even searching can be used by Google or third party applications for advertising purposes.
Example: You comment about Coke so your name appears in ads for Coke.
Example: You search for prostitutes and your picture appears in an for the local strip club - and your significant other is not amused.
Note also this is only for displaying your name, pictures, etc. in ads. Google already reserves the right to display your identity in non-advertising contexts, and you either have to not use Google's services or, where available, select the visibility of what you are doing to limit use of your information.
Tip: Don't log into Google except when you have to.
Prediction: This will become an opt-out option and ultimately not an option.
ON THE OTHER HAND ...
The flip side of privacy issues is marketing opportunities. You may find it beneficial to have your name and picture in product ads.
If you figure out how to trigger "you" to show in an ad after making a review, then the first few words of the review might be a reference to your own website. There could be opportunities to piggy-back off of third party paid advertising for your benefit.
I don't know if Google lets you use your real name plus a moniker that people will search for, but I suspect someone(s) are going to be famous from having so many reviews.
.
Terms of Service update ? Policies & Principles ? Google
If you use Google services, you could become an ad next month
In my G+ account this appears to currently be an opt-in option. Be careful about clicking the "shared endorsements" box thinking you are opting-out.
Note: this is beyond giving a "plus one" click to a product. Google says any activity you take, such as a plus one, commenting, following, or even searching can be used by Google or third party applications for advertising purposes.
Example: You comment about Coke so your name appears in ads for Coke.
Example: You search for prostitutes and your picture appears in an for the local strip club - and your significant other is not amused.
Note also this is only for displaying your name, pictures, etc. in ads. Google already reserves the right to display your identity in non-advertising contexts, and you either have to not use Google's services or, where available, select the visibility of what you are doing to limit use of your information.
Tip: Don't log into Google except when you have to.
Prediction: This will become an opt-out option and ultimately not an option.
ON THE OTHER HAND ...
The flip side of privacy issues is marketing opportunities. You may find it beneficial to have your name and picture in product ads.
If you figure out how to trigger "you" to show in an ad after making a review, then the first few words of the review might be a reference to your own website. There could be opportunities to piggy-back off of third party paid advertising for your benefit.
I don't know if Google lets you use your real name plus a moniker that people will search for, but I suspect someone(s) are going to be famous from having so many reviews.
.
On the whole, you get what you pay for.
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