Google TOS Update - Your Name in Product Ads

5 replies
Google just announced a major TOS change giving it permission to use your name, picture, and stuff you have written, to promote third party products. Breaking stories here:

Terms of Service update ? Policies & Principles ? Google

If you use Google services, you could become an ad next month

In my G+ account this appears to currently be an opt-in option. Be careful about clicking the "shared endorsements" box thinking you are opting-out.

Note: this is beyond giving a "plus one" click to a product. Google says any activity you take, such as a plus one, commenting, following, or even searching can be used by Google or third party applications for advertising purposes.

Example: You comment about Coke so your name appears in ads for Coke.

Example: You search for prostitutes and your picture appears in an for the local strip club - and your significant other is not amused.

Note also this is only for displaying your name, pictures, etc. in ads. Google already reserves the right to display your identity in non-advertising contexts, and you either have to not use Google's services or, where available, select the visibility of what you are doing to limit use of your information.

Tip: Don't log into Google except when you have to.

Prediction: This will become an opt-out option and ultimately not an option.

ON THE OTHER HAND ...

The flip side of privacy issues is marketing opportunities. You may find it beneficial to have your name and picture in product ads.

If you figure out how to trigger "you" to show in an ad after making a review, then the first few words of the review might be a reference to your own website. There could be opportunities to piggy-back off of third party paid advertising for your benefit.

I don't know if Google lets you use your real name plus a moniker that people will search for, but I suspect someone(s) are going to be famous from having so many reviews.

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#ads #google #product #tos #update
  • Profile picture of the author Ghoster
    Thanks for the info. Glad I don't use Google +.
    Signature

    On the whole, you get what you pay for.

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  • Profile picture of the author sbucciarel
    Banned
    Yeah ... read about this and it really pisses me off. I don't Plus anything in Google nor do I "like" anything but my families photos in Facebook but I would be really pissed to see my profile endorsing a product without both my express permission and payment for advertising the company.

    Facebook has just announced that you can no longer "hide" from their new search capabilities, even if you don't want to be included and had that set in your privacy settings not to be included.

    I find it asinine that Zuck just bought the four houses surrounding his house to ensure his privacy, but doesn't respect anyone else's privacy.

    Many people would not even have a Google Plus account if it weren't automatically created when you use any of their other services, such as gmail. The only reason I have a Facebook account is because my children are active on it and post a lot of photos... otherwise I wouldn't have either one.
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    • Profile picture of the author Dash Evra
      Originally Posted by sbucciarel View Post

      Yeah ... read about this and it really pisses me off. I don't Plus anything in Google nor do I "like" anything but my families photos in Facebook but I would be really pissed to see my profile endorsing a product without both my express permission and payment for advertising the company.

      Facebook has just announced that you can no longer "hide" from their new search capabilities, even if you don't want to be included and had that set in your privacy settings not to be included.

      I find it asinine that Zuck just bought the four houses surrounding his house to ensure his privacy, but doesn't respect anyone else's privacy.

      Many people would not even have a Google Plus account if it weren't automatically created when you use any of their other services, such as gmail. The only reason I have a Facebook account is because my children are active on it and post a lot of photos... otherwise I wouldn't have either one.
      When will people learn? If you post something online, it's not private.

      If you don't like what those social medias are doing with your account, simply delete it.

      People did just fine staying up to date with their close ones before this social media era.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Dash Evra View Post

        When will people learn? If you post something online, it's not private.

        If you don't like what those social medias are doing with your account, simply delete it.

        People did just fine staying up to date with their close ones before this social media era.
        It not being private and being used as an advertisement are two entirely different things. But I have a solution.

        Everyone change their avatars to a big, fat, hairy old naked ass and say derogatory things about a lot of products.

        Example: You comment about Coke so your name appears in ads for Coke.
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  • Profile picture of the author clever7
    I will visit websites that are selling products related to the products I’m selling and try to attract customers this way.

    But if I will visit one of my competitor’s website then I will seem to recommend their products in a Google ad?

    I have to be careful and visit only websites with somehow related products that could be sold with mine, as a complementation.

    Interesting information…








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