Video Recording Software for Marketing

9 replies
Hi Warriors:

Hope all is well tonight.

Can you tell me please is there a good free Video recording software that you can recommend for Windows 7 and Windows 8? I mean not only screen capture but if I wanted to be in the video as well.

Would the software have built in microphone capabilities or are you using an external microphone/headset for the audio to be captured?

Does the software you recommend have the ability to keep the video screen blank if you only wanted audio to be seen on the video?

Finally would it offer an option of being able to place photos in the video?

Thank you as always,
#marketing #recording #software #video
  • Profile picture of the author Brandon Tanner
    Lots of threads already on this topic, but in summary...

    If you want the "Cadillac" of free screen recording software, checkout Active Presenter...

    Free Edition - Advanced Screencast & Rapid eLearning Authoring Tool

    If you just want something really simple without any "frills", check out CamStudio...

    CamStudio - Free Screen Recording Software

    Other than that, get ready for 30+ people to reply to this thread recommending Camtasia (even though it's not free). :rolleyes:

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  • Profile picture of the author ValentinCavelier
    I 've personnaly tried Webinaria, which is pretty good.

    You can choose the source of your sound and you can set custom definition.

    Just one recommendation: make sure you have a lot of free space on your disk if you record in HD
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    • Profile picture of the author Nightengale

      You mention "free video recording software" but don't say whether you're talking about being on camera live or if you're just looking for screen capture software.

      If you're just looking for screen capture software, CamStudio works just fine. It's free and you can set it so that the audio is recorded from a mic for best quality on the video.

      As someone else mentioned, Camtasia is often recommended, but CamStudio is just as good for screen capture if you set the settings correctly. (Do a search for CamStudio tutorials on YouTube.)

      If you're talking about recording live video (you on camera), then you'll need a camera and video editing software. I use Pinnacle. I'm not a video expert by any means, but dug in to learn just enough to produce good videos of my own, both live and screen capture. Pinnacle is very good.

      Hope that helps!

      "You can't market here. This is a marketing discussion forum!"
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      • Profile picture of the author Craig Fenton
        Sorry if I wasn't clear in the post.

        I'm looking for the ability to record myself as well as screen capture.

        Thank you,

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        • Profile picture of the author Nightengale
          Then you'll need a camera, video editing software AND screen capture software.

          For the camera, if you have an iPhone, you can use that. It has an excellent camera. The FiLMIC Pro app ($4.99 in the iTunes store), will give you professional-grade control over the camera, allowing you to set the focus, exposure (lighting), white balance, etc.

          If you're going to use your iPhone, you'll need an iPhone tripod. I use this one: iStabilizer Flex Smartphone iStabilizer Flex Smartphone Flexible...

          You can also use your web cam, but that generally produces very low-quality, amateur video. The Flip is no longer sold, but I think you can still buy the Kodak zi8 and Kodak Playtouch cameras, both very good cameras. Important: look for a camera with an external mic jack. This will give you MUCH better audio when you have your own external lavalier mic!

          Sony Movie Studio 13 is the latest version and is very good video editing software. Sony Movie Studio: Simplified Video Editing

          Both CamStudio (CamStudio - Free Screen Recording Software) and Jing (Jing, screenshot and screencast software from TechSmith) are excellent, free screen capture software.

          Important: you need good audio and a simple microphone will make your video sound SO MUCH BETTER than without a mic!

          For screen capture video, you can use a simple Logitech microphone like this: : Logitech USB Desktop : Logitech USB Desktop Microphone... (Be sure to set CamStudio to capture the audio from the microphone and not the computer speakers!)

          For live video, I use the Audio-Technica ATR 3350 lavalier mic. It has a nice long cord. You can also plug this into your PC and use it to record screen capture video.

 Audio-Technica ATR-3350 Audio-Technica ATR-3350 Lavalier...

          You need an adapter for your microphone to work in the iPhone. You MUST have this to use a mic or it will just ignore you.

          Here it is:
          iPhone 1/8 inch microphone adapter - 3.5mm 4 conductor TRRS Male to 3.5mm Microphone Input Jack

          So you plug the adapter into the iPhone, plug the Audio Technica mic into the adapter, clip the mic to your lapel, and voila! You now have EXCELLENT audio and are LIGHT YEARS ahead of 99% of everyone on YouTube! (YouTube is chock full of HORRIBLE video: bad lighting, bad audio, etc. Don't be one of those people.)

          Now comes the fun: you can combine your live videos and screen capture videos into one video in Pinnacle. Fun, fun!

          Hope that helps!

          "You can't market here. This is a marketing discussion forum!"
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          • Profile picture of the author Craig Fenton
            Hi Michelle:

            Thank you for such an articulate response!

            All the details were perfect!

            All the best,

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            • Profile picture of the author Nightengale
              P.S. Craig,

              If you really want to know how to do good video, check out my video coach Steve Washer at I learned everything I know from him and Perry Lawrence. I took their Audience Builder's Blueprint course last year and it has been well worth it!

              I'm am a total video neophyte and am NOT comfortable on camera. However, as a serious entrepreneur, I can't ignore the role of video in marketing. And I REFUSE to put out bad video just to put out video. Yes, I can hire a professional videographer when necessary. But, like everyone else, money's tight and I need to be able to do good video on my own on the fly. Steve is an EXCELLENT teacher!

              Get his 4-part mini-course "Make your most effective client-attracting video with strategies that will transform your YouTube channel into a Non-Stop Client Call Center" at: The best client-attracting video ever

              You can also see the info for the Audience Builder's Blueprint at Video Marketing Training | Audience Builders Blueprint 2.0

              Perry and Steve are great, very patient with "dumb" questions. If you're NOT a video person like me, you might struggle a bit. (I DON'T want to be on camera and am forcing myself to do it.) But if you stick it out, you'll be able to produce VERY nice "amateur" videos that have EXCELLENT audio, lighting, etc. and look better than 99% of videos on YouTube. (NO kidding!)

              I can't recommend Steve enough. He's been VERY helpful. If nothing else, just opt into both pages for the free info. There's no hard sell and you'll learn a ton. And when you're ready, invest in ABB. You won't regret it.

              Hope that helps!

              "You can't market here. This is a marketing discussion forum!"
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              • Profile picture of the author Craig Fenton
                Hi Again Michelle:

                It seems you have found the right tools and the people to properly use video in marketing.

                Your help on the thread tonight was paramount!

                Thank you,

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  • Profile picture of the author Tim3
    Great post from Michelle, but if you just want to do head and shoulders to camera, an MS Lifecam will do the business very well, and will integrate seamlessly with Windows Live Movie Maker and the Audio quality is excellent

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