What makes/interests you to open an email?

11 years ago

Yes, I used to get many emails. I have now narrowed down who's emails I will open,by finding out who is an authority in their particular field.

For example anything from Jim Cockrum and I will open his email as I like to know what is going on with Ebay and he has a nice friendly non sales writing style.

Gene Pimmental I always open as well and read his emails - there always very informative. There are a few others, but these are the ones that spring to mind at the moment.

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China Newz 11 years ago

An email that can help me make money...maybe that is too general. I regularly open emails from people that I have subscribed too in an RSS feed, or someone that has a business relationship with me.

Or I open emails from people that provide the content I am interested in, like China related news or something sports related.

However, think that there is a segment of people out there that will open and read almost any email. They might consider the offer, too. That is just not me personally. Maybe carefully crafted email titles can aid in getting people to open your emails. They probably have to be related to helping people make money or are providing content that person is seeking.
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Alexa Smith

Banned 11 years ago

Originally Posted by radhika

What makes/interests you to open an email?

Like most people, I think, the primary determinant is who it's from (and the importance I instinctively attach to opening an email from that person). There may be some other, far smaller, far less significant factors, too, but those all collectively pale into insignificance compared with that one.

(Isn't that true of everyone, really?

).

If the sender is someone from whom I always open email, then the title isn't really relevant, is it? If my father sends me an email, I'm opening it - period.

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VoyagerMike 11 years ago

Having consistently good content is what will ultimately retain your core subscribers. There are only a few newsletters that people will even open. If they give you a single chance, then it should count. Even if you only have a few articles in your newsletter, make sure that each one of them is of high quality. I suggest using an article's title as the newsletter's email subject line, that way you lead off with relevancy.
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BambiFox 11 years ago

Originally Posted by Alexa Smith

Like most people, I think, the primary determinant is who it's from (and the importance I instinctively attach to opening an email from that person).

100:1 it is: who it is from. If you really want to hear from them, they get the full treatment, first choice.

Bambi
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JohnMcCabe

11 years ago

Originally Posted by radhika

When you subscribe to tens of newsletters, you sure end up getting lot of information from publishers. So how you prioritize the email? What makes you to pick an email from bunch of emails?

.

Two things, combined. In other words, you'd have to get both right. Batting .500 or less isn't going to cut it.

1. Who it's from and what my experience with that person/entity is.

2. The subject line. Even if #1 is 100% positive, if the subject is something like "last call for product XYZ" and I've already decided against buying XYZ, I'm not going to bother opening the email, for example.

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greenowl123

11 years ago

Originally Posted by JohnMcCabe

Two things, combined. In other words, you'd have to get both right. Batting .500 or less isn't going to cut it.

1. Who it's from and what my experience with that person/entity is.

2. The subject line. Even if #1 is 100% positive, if the subject is something like "last call for product XYZ" and I've already decided against buying XYZ, I'm not going to bother opening the email, for example.

These 2 reasons are basically my reasons also.

If I have always gotten informative and helpful stuff from someone, I will always open their mail.

And if the subject line peaks my curiosity, even if from someone I don`t know, I will open it. What peaks my curiosity will not necessarily catch another person`s interest and what might get their attention might not get mine.

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Giftys

11 years ago

Like Simon said, an "authority" source that I know and trust. Otherwise, it might be a coupon or sometimes a headline about an article that gets my attention. You know, something like, "Why your mother was wrong when she had you." :p

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katequinn1983

Banned 11 years ago

I usually open email coming from my friends. Also, I read mails presenting different news and products.

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club20coaching

11 years ago

Ever sense the internet marketing boom people use the same things over and over again. I usually try to sound like someone they know... EXAMPLE: Hey is this still your address? or it's been a while sense... something to make them feel they may just want to double check that email because it might be someone they know. Leave them wondering and that should do the trick...

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eman2011

11 years ago

The sender is most important. Than comes the title. If they both pass my filter i will open it.

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radhika

11 years ago

For example anything from Jim Cockrum and I will open his email as I like to know what is going on with Ebay and he has a nice friendly non sales writing style.

1. Interested topic (like ebay here)
2. Nice friendly emails
3. Non sales pitch

Gene Pimmental I always open as well and read his emails - there always very informative.

4. Informative emails.

An email that can help me make money...maybe that is too general. I regularly open emails from people that I have subscribed too in an RSS feed, or someone that has a business relationship with me

5. Emails with Make money oppurtunities
6. Business partners (though these are not actualy subscriptions, I will add to the list as they are part of relationship development in your ventures)

1. Who it's from and what my experience with that person/entity is.

2. The subject line. Even if #1 is 100% positive,

7. Authoritative source
8. Subject line that interests

EXAMPLE: Hey is this still your address? or it's been a while sense... something to make them feel they may just want to double check that email because it might be someone they know.

9. Subject line that expresses the relationship with subscriber

It seems things are boiling down to:
- topic of interes
- source of email
- quality of information and
- subject line.

.

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murielcrom

11 years ago

I usually check the replies I get from ppl that I recently sent an e-mail to and then the e-mails that I'm interested in or just curious about. I basically look at the address and if it is from a site that I'm not interested in I delete it without even reading it. It's a waste of time to check every silly thing you receive. If I've never heard of a certain address I check it out on google or I delete the e-mail immediately in case it's a virus

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pheonix44

11 years ago

When I know the message is from a real person and not something that has been mass delivered. I know it would be hard to personalize each email and the header, but it is what gets me to open. I have to have the feeling if I opened it up there will be a real message from someone I can contact.

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keith88

11 years ago

Originally Posted by radhika

When you subscribe to tens of newsletters, you sure end up getting lot of information from publishers. So how you prioritize the email? What makes you to pick an email from bunch of emails?

.

I unsubscribed from a crap load of lists. For some reason we think we need to know everything. We need to listen and hear what EVERYONE has to say.

That's not always the case especially if you struggle with staying focused.

Find 2 or 3 marketers that you resonate with and only allow information from them. Of course make sure they are successful. This way you can adopt their kind of thinking and it would be easier to implement what's being shared.

If your subscribed to everyone's list, some info may be contradicting.

Everyone has their own way of doing things.

Find a couple people you like, model them and implement what you learn.

Thanks

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Rainmanxxx

Banned 11 years ago

I just open from people i know.

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mialove

11 years ago

The sender is most important.
Some marketers gives a lot of value, and there emails are always interesting.
Let's say, from every 20 i will stay with 1

But those that i am like, i will open most of there emails.

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Dr Boom

11 years ago

Originally Posted by radhika

When you subscribe to tens of newsletters, you sure end up getting lot of information from publishers. So how you prioritize the email? What makes you to pick an email from bunch of emails?

.

Who it is from, the title of the email - if it is spam 99% of the time I won't open it, unless the title grabs my attention.

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clever7

11 years ago

I open messages with lessons, or with links to posts where I can find interesting information. I don't open messages when the sender keeps sending me offers and trying to make me buy something without helping me for free in any way.

I like messages with information. They can contain links too, but messages that simply invite me to click on a link and buy something are not attractive for me.

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Slate Marketing

11 years ago

Much to the chagrin of copywriters, 99.999% of the time I decide whether or not to open an email based on who the email is from, not what the subject line says.

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donhx

11 years ago

To open them, I am interested in frequency (not too often - not more than once a week), content that is about topics that interest me, and the individual, in that order.

If I get on a list and they start blasting me (more than once a week), I delete them no matter what else may be good about them..

I have been on a couple lists for years, but immediately delete high-hype emails including those who have no sense about affiliates they promote.

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LimitlessTraffic

11 years ago

I open all emails that is anything like these:

"Regards Paypal Account"
"You've got commissions"
"Notification"
"You just got a sign up"

Blah blah blah...

I open these emails to unsubscribe

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ConnerHogan

11 years ago

If the subject line has something I want, then I open. It is about curiosity.
Shorter is better.

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What traffic source is he talking about? Click.

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jeffjonesnet

11 years ago

I definitely have to say that the person sending it is the most important in deciding what I am going to open. Questions or statements that lead to curiosity also help in generating a click.