If someone buys a $7 report from you and then you try to sell them a product that costs $50-$100 in most cases this is not going to work. I know some people will say that if the product is high quality and delivers value they can sell reports for these high amounts. Even if this is the case it seems to be getting tougher and tougher to do. People want high value for a low price, primarily because information can be had so cheaply and easily these days.
Think of it this way. If you go to the dollar store you are going there because everything is one dollar. Sure the products might not be the best quality, but it is the price you are attracted to. Now imagine if the dollar store became the two dollar store or the three dollar store.
I guess my question to the warriors is do you ever fear that setting prices for reports/eBooks at a certain price is going to lock you into that price bracket and if this is the case what measures do you take to make sure this does not happen?