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Does Anyone Build a List From A Review Website???

by whitworldwide
10 replies
Sorry, another list question (yawn - I know).

I have a review website in a specific electronics niche, which gives me about 300 visitors a day and some pocket money. Nothing to write home about, but not too shabby either. I know I can build up the numbers more if I keep working at it

With all the 'list building' threads on WF, I'm wondering is it worth building one for my site?

I know I could write a short report related to the products in my niche to get the email sign-ups. But after that, do you think it would be ok to recommend other products in electronics? I mean, I understand that if it's in the fitness niche, then people will sign-up and repetitively buy products that may help them keep fit and/or healthy.....but in the electronics niche, I'm guessing that once someone buys the product, they won't be interested in other electronic items?

I'm just wondering if any of you guys had any success in list building and making money from that list regularly from a review website, whether it be electronics or something similar.


Many Thanks in advance!!!
#build #list #review #website
  • Profile picture of the author xohaibx
    Originally Posted by whitworldwide View Post

    Sorry, another list question (yawn - I know).
    It's okay! The more you ask, the more you learn

    Originally Posted by whitworldwide View Post

    I have a review website in a specific electronics niche, which gives me about 300 visitors a day and some pocket money. Nothing to write home about, but not too shabby either. I know I can build up the numbers more if I keep working at it
    300 unique visitors a day? That's pretty good if you ask me! Scaling is the key here and trust me, a lot of people here on WF would do anything for the "pocket money" that your site's bringing in

    Originally Posted by whitworldwide View Post

    With all the 'list building' threads on WF, I'm wondering is it worth building one for my site?
    There's absolutely no reason why you shouldn't be building a list. It's always, always worth it. Look at it this way: most of your visitors would any way be leaving your website and not coming back if they don't buy. So getting a percentage them on your list would simply mean that you can get in touch with them and again and again to bring them back to new product reviews on your website.

    Originally Posted by whitworldwide View Post

    I know I could write a short report related to the products in my niche to get the email sign-ups. But after that, do you think it would be ok to recommend other products in electronics? I mean, I understand that if it's in the fitness niche, then people will sign-up and repetitively buy products that may help them keep fit and/or healthy.....but in the electronics niche, I'm guessing that once someone buys the product, they won't be interested in other electronic items?
    If someone is signing up to your list then it's obvious that they want to get more updates from you. As far as I know, the electronics niche has its own share of repeat buyers that love buying anything new and useful that comes out in the market. Stop assuming that people won't be interested in buying other electronic items once they bought something. If Amazon worked on the same assumption, they'd be out of business :p

    Originally Posted by whitworldwide View Post

    I'm just wondering if any of you guys had any success in list building and making money from that list regularly from a review website, whether it be electronics or something similar.
    I'm personally not a big fan of review websites, but I've build lists other ways and I can tell you that not building one is definitely a mistake. You are losing traffic, and you are losing buyers, and you are losing out on new business without a list. Period.
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  • Profile picture of the author djneill
    My thoughts about review sites where that they're never genuine it's always someone that's promoting something but you get 300 a day, this is something I should consider.

    Build from it man and the best thing is it's free traffic you're building from which is golden to your wallet.

    Promoting other people's products is what makes money, a solo ad sellers are banking from promoting others people's stuff.

    I would try to segregate if possible so people who are into computers go on a comp list so you mainly promote comp related stuff to them and the gamer list gets gamer stuff.
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  • Profile picture of the author Nytshade
    The best thing for you is to create a newsletter. If people are buying directly from your site then capture their email so that you can send them a weekly newsletter with reviews for the whole week. Some might have missed a few.

    And I bet those electronics have "how to" questions so you might want to blog about the "how to" of the products. When you say electronics, that's really broad so I can't help you with solid ideas but hope this gives you an idea though. Build the list even though you think you don't need it, just do it, one day you'll know what to do with the list.
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    • Profile picture of the author whitworldwide
      Originally Posted by Nytshade View Post

      The best thing for you is to create a newsletter. If people are buying directly from your site then capture their email so that you can send them a weekly newsletter with reviews for the whole week. Some might have missed a few.

      And I bet those electronics have "how to" questions so you might want to blog about the "how to" of the products. When you say electronics, that's really broad so I can't help you with solid ideas but hope this gives you an idea though. Build the list even though you think you don't need it, just do it, one day you'll know what to do with the list.
      There are lots of "how to's" in the niche - I was going to do one as the free giveaway to capture email addresses. It just seems weird to me that someone would sign up for "how to's". Even if they did sign up, they would already have the product so I can't sell them another one?

      What I can't get my head around is that when someone has the product type I'm selling, they don't need another, and won't for a long time. So when I send something to my list, do I send links to other products that aren't actually in the niche I'm in?

      I like the idea of a newsletter BTW. But if I was going to do both the free giveaway AND a newsletter as two ways to capture addresses, would I market to both types of subscribers in the same way?
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      • Profile picture of the author Nytshade
        Originally Posted by whitworldwide View Post

        There are lots of "how to's" in the niche - I was going to do one as the free giveaway to capture email addresses. It just seems weird to me that someone would sign up for "how to's". Even if they did sign up, they would already have the product so I can't sell them another one?

        What I can't get my head around is that when someone has the product type I'm selling, they don't need another, and won't for a long time. So when I send something to my list, do I send links to other products that aren't actually in the niche I'm in?
        There's a lot of stuff you can do with an email list. You can find out what they want, just like Hartmann mentioned above... maybe by sending the email list to a quick survey.

        Once you have a database you can approach major brands that get a lot of positive feedback on your site and feature them in your newsletter for a fee, more like a solo ad or ezine. The best approach is to give value in the newsletter then place ads around the emails you send.

        Everyone wants traffic, magazines, radio stations, websites, major brands... all want traffic so with a good approach and good stats you can crack major deals. It's totally up to you as to what you do with the list, you know your niche better than me.

        Originally Posted by whitworldwide View Post

        I like the idea of a newsletter BTW. But if I was going to do both the free giveaway AND a newsletter as two ways to capture addresses, would I market to both types of subscribers in the same way?
        Don't build 2 email lists, give them the freebie and include the newsletter. Once they sign up to download the ebook, they also get the newsletter and future email updates.
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        • Profile picture of the author whitworldwide
          Originally Posted by Nytshade View Post


          Once you have a database you can approach major brands that get a lot of positive feedback on your site and feature them in your newsletter for a fee, more like a solo ad or ezine. The best approach is to give value in the newsletter then place ads around the emails you send.

          Everyone wants traffic, magazines, radio stations, websites, major brands... all want traffic so with a good approach and good stats you can crack major deals. It's totally up to you as to what you do with the list, you know your niche better than me.
          I never thought about lists in this way. Thanks man, that's a great angle you've provided!
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        • Profile picture of the author michaelra
          Originally Posted by Nytshade View Post

          Once you have a database you can approach major brands that get a lot of positive feedback on your site and feature them in your newsletter for a fee, more like a solo ad or ezine. The best approach is to give value in the newsletter then place ads around the emails you send.
          I never thought of it like that, good tip! At the moment my newsletter is just an auto RSS weekly feed and I never design or send other ones so far... call me lazy
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  • Profile picture of the author dadamson
    In your case I would say either a newsletter or free ebook (desirably a mixture of both) would work best in attracting people to sign up to a list.

    300 visitors a day is too many not to be capturing leads. If you think about it, adding an ebook or newsletter is not going to take up a huge space on your webpages, you aren't going to miss out on sales, but you DO have the potential to progressively build up a valuable list that you can promote too down the track.
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  • Profile picture of the author Hartmann
    Yes, build a list. As people have said there are heaps of how tos and simply explaining jargon in the niche that people would probably be interested in. You could also cross sell people depending on the niche you are in. Finding sales or deals on certain products might also be a service that subscribers may be interested in. Black friday/cyber monday deals on Amazon for instance. Plus if you have a big enough list you could then ask them what they would like to get in the newsletter.
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  • Profile picture of the author webmonopoly
    I'm in the exact same boat as you. I have a few review sites getting good traffic and I'm trying to figure out if its a good idea to start capturing emails. My only fear is I Dont want to distract my visitors from my affiliate links.
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