How important are your own Before After photos when selling your fitness routine?

14 replies
Over the last year and a half while changing my diet and taking a personal trainer and nutritionist course I documented by own weight loss and muscle gain, (didn't even start with the idea of selling them online).

I know how easy it is to make fake before after pics but what I have is mostly videos and very clear photos so I was wondering how much of an impact this would have on getting it off the ground or would it just be a small help, thanks.
#fitness #important #photos #routine #selling
  • Profile picture of the author Alex Blades
    Even though they can be easily faked, it is crucial that you use them. Maybe you can even hold a newspaper with the date to help give the before and after photos some credibility.
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  • Profile picture of the author Ethan Chong
    Hi, it would have a significant impact to your clients if you have a video interviewing yourself as before and after weight loss.

    This would build a trust between you and your clients and they see that you are a real person and they are less likely to think of you as a scammer who wants them to buy another product and another and so on...

    Personally, I am also in the weight loss niche but I am focusing of natural weight loss methods for encouraging people to lose weight sustainably instead of losing weight fast and gaining more back through supplements and stuffs..
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  • Profile picture of the author Ghoster
    It depends on..how do I say this..the IQ of the person you're marketing to.

    Having used Photoshop for years, I can spot a fake immediately.

    Frankly, I don't think the general population really gives much credence to before/after photos anymore.

    I agree with Alex that it's still essential to use them--for the benefit of those who care about them..that's probably where your sales are going to come from anyway.
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  • Profile picture of the author katequinn1983
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    I think you should use them because they will have a great impact on your audience. You can use several pictures or videos to show your progress. This way, your public will have no doubt that the pictures are real and not fake.
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  • Profile picture of the author KevinChapman
    I definitely think you should use them, people love to see before and after photos and as Ghoster said anyone with half a brain cell can tell the difference between a real and a fake!
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    • Profile picture of the author NeillMac
      I'm half way through my own weight loss regime (21 pounds gone - 25 pounds to go), and I too am only just considering monetizing my experience.

      I think before-and-after shots are going to be essential with the accompanying text some how personalising the situation thereby corroborating the images as being genuine.

      Good luck with your venture

      Neill
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  • Profile picture of the author Cobaki
    You should still use it. People are just fond of before and after photos, though they know that they can all be photoshopped easily. It stimulates curiosity and this is something that must be aiming for. Making a video documentation of the entire process of losing weight can increase your credibility, too.
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  • Profile picture of the author Horny Devil
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    Originally Posted by Domain 1 View Post


    How important are your own Before After photos when selling your fitness routine?
    In the case of the wife, then not that important. In fact not important at all.


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    • Profile picture of the author JohnMcCabe
      One of my favorite comedy bits is Jay Leno's "Headlines", especially the before and after gaffes.

      Saw one recently that featured a very obese, short white man as the before and a rail-thin, tall black man as the after.

      Must have been a heck of a product - lose weight, grow taller and get a permanent tan?
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    • Profile picture of the author Alex Awes
      Originally Posted by Horny Devil View Post

      In the case of the wife, then not that important. In fact not important at all.


      I'll say this: she may be big but she be flexible (and has a good balance)

      I agree with what others have mentioned in this thread. Before and After is important. It's the defacto "poof" your visitors will want / expect to see.
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  • They can make or break you.

    However, the individual quality of each photo isn't as important as having lots and lots of them.
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  • Profile picture of the author x3xsolxdierx3x
    I truly believe that many are coming to value "the journey" more than simply seeing before and after pictures.

    They can be easily faked. In fact, I read an article recently about how easy it is to fake them. People don't want to just see before and after pictures any longer....they want to read about your challenges, trials, successes, etc, every step of the way. I know that doing one, over the other, is generally ALOT more work....but, I do think people are demanding that level of revealing nowadays.
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    • Profile picture of the author Domain 1
      Excellent replies there, what I am gleaning from the overall tone of the replies is how the prospects "usually" prefer videos that were made by the individual deliberately beforehand to discuss the journey they are about to go on and then to document their progress/journey thoroughout?

      Would there be a significant difference if the before videos were to be completely unrelated to the program (just videos that you happened to be in prior to engaging in fitness) but still obviously showed how out of shape you were compared with the shape you are in now? The reason I ask this is because lets say someone makes it very professional i.e. clearly and coherently documenting it from the beginning, would people not be sceptical that this is someone who knew exactly what they were doing (trying to SELL the program) and may be ether using pills or video manipulation etc. to modify the outcome?

      A more "natural" way vs. a more "professional" way, what do you think is best.
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      • Profile picture of the author Byron2k12
        Originally Posted by Domain 1 View Post

        Excellent replies there, what I am gleaning from the overall tone of the replies is how the prospects "usually" prefer videos that were made by the individual deliberately beforehand to discuss the journey they are about to go on and then to document their progress/journey thoroughout?

        Would there be a significant difference if the before videos were to be completely unrelated to the program (just videos that you happened to be in prior to engaging in fitness) but still obviously showed how out of shape you were compared with the shape you are in now? The reason I ask this is because lets say someone makes it very professional i.e. clearly and coherently documenting it from the beginning, would people not be sceptical that this is someone who knew exactly what they were doing (trying to SELL the program) and may be ether using pills or video manipulation etc. to modify the outcome?

        A more "natural" way vs. a more "professional" way, what do you think is best.

        Good question but it's probably down to the individual.. I mean would most people really be sceptical when the "professional" route was taken? I'm sure some would but not all, it's difficult to know without trial and error.
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