Making big money with low-price point products

14 replies
So, I have been following Sean Mize for some time now and he's always been a proponent of (very) high price point products and coaching programs

However, Frank Kern suppossedly started making serious money by selling dog training products for under $50, right?

Now, I know that Kern also got rich-er by selling more expensive products, but that's not my goal, yet.

Right now I'm just trying to get to the "couple of thousand per month" point

After I can get a modest, but stable income online, I can concentrate full time on IM and build my empire, but is it possible to get to the $2000 / month level with small-to-mid price point products?

At this point, I would rather keep it simple and continue making small steps forward than try to "get rich quick," get overwhelmed and quit all together
#big #lowprice #making #money #point #products
  • Profile picture of the author online only
    Forget all those hyped up people who claim to make billions per month.. Just for a second

    If I were you, I would forget low-paying items. Personally I believe there's no difference to sell high prices items vs low prices items. If the customer wants it - he will buy, if not he won't.

    Let's say you want to make 2k per month. If you take products that pay $10, you need to sell 200 of them p/m - which is a lot. Even for a folk who has some sort of experience/knowledge.

    If you take a product/service that costs $150 - you only have to sell 13 of them.

    You can do the math. I personally don't sell stuff that costs less than $100.

    But that's just my 2 cents.

    Now which one is easier? 13 sales per month or 200 sales per month?
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  • Profile picture of the author Randall Magwood
    If you're thinking about a $7 or $10 product to sell... don't do it. Make it somewhere around $30, put customers into a backend marketing funnel full of different products, create a continuity program (so you get paid every month automatically, ie: book of the month club), and eventually.... $1,000 seminars.
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  • Profile picture of the author Rory Singh
    You don't want to go to cheap or too expensive. If it is very cheap to start up, it may be saturated and take a lot of sales to make $2,000 per month.

    Too expensive and it can be too hard for you to sell if you are a novice. However, the first sale that I ever made online was for $1,500 and it made me a cool $700 profit.

    Find a product or business where you can start up between $100 to $300. Then find 'one' marketing method that works for you.

    Most people fail because they quit too soon and that is only because they didn't stick to one method of marketing that worked for them and remained 'consistent'.
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  • Making big money with low-price point products?
    The problem with low-price products (say under $20) is that you need an enormous amount of traffic/affiliates pushing your offer. And guess what: traffic is hard to come by when you're starting out.

    Moreover, it's difficult to buy your own traffic because the EPC is too low to even break-even most of the times.

    Dont go ultra low. Start your price ladder at $27 minimum.
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  • Profile picture of the author thedanbrown
    What I think you should do is take your low priced product strategy and adapt it just a BIT to make a powerful model that will allow you to really scale your business. Look, if you want to make 2K a month selling low priced products you need a bunch of customers right? So you need to generate enough recurring traffic every single month in order to get those sales...

    Well, most of the work lies in getting enough traffic each month to get those sales and in creating a new low-priced product. Well, here's what I would do if I was you and wanted to create a FAST IM business without doing much work, just by creating a few low-priced products.

    First, develop some kind of continuity offer or mid-ticket offer. This would be something that costs between $10-$100 a month or a one-time fee of $100-$1000. Ideas for this that come to mind are clubs, networking groups, communities, masterminds, etc.

    So that offer will be used over and over and will be your real money maker.

    Then what you want to do is go about your original plan to create lowpriced products. So create a product, sales, page, delivery, etc. then list it to accept payments on warriorplus or jvzoo or a similar site that has an existing affiliate base. Then what you want to do is offer 100% commissions on that product. Use that product as a lead generation offer, so affiliates promote it because they keep the revenue, you get buying leads, and then each time you create and list a new low-priced product you set the upsell link to the sales page for your mid-ticket or continuity program.

    So now you have all these buying leads being exposed to your offer that requires a smaller number of customers each month to hit your target goal, plus you're building a buyers list that you can market to in the future.

    just my $0.02 : - )
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  • Profile picture of the author Stefan Shields
    As long as something sells then its good for you. Its better to aim for higher priced products if you can get traffic and sales but why not enter something smaller if you can still make sales?
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  • Profile picture of the author IMDESTROYER
    Banned
    does anyone know how many 10$ you need to sell to get to 2K a month, basing this on amazon.....
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    • Profile picture of the author fin
      I think a few grand would be easily attainable with some cheap Kindle books.

      Check out http://www.stevescottsite.com/ who is killing it with them.

      Only takes a few weeks to write each one. Obviously it would be a safer bet if you built it around a website that sent traffic directly to Amazon instead of relying on chance.
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  • Profile picture of the author Rod Cortez
    Originally Posted by Robby Rob View Post

    So, I have been following Sean Mize for some time now and he's always been a proponent of (very) high price point products and coaching programs

    However, Frank Kern suppossedly started making serious money by selling dog training products for under $50, right?

    Now, I know that Kern also got rich-er by selling more expensive products, but that's not my goal, yet.

    Right now I'm just trying to get to the "couple of thousand per month" point

    After I can get a modest, but stable income online, I can concentrate full time on IM and build my empire, but is it possible to get to the $2000 / month level with small-to-mid price point products?

    At this point, I would rather keep it simple and continue making small steps forward than try to "get rich quick," get overwhelmed and quit all together
    There is some horrible advice in this thread and some good advice. Really? Never sell lower-priced products? C'mon, anyone who's marketed any assortment of products online will tell you that's just plain silly.

    Look, it depends!

    For many business models, using lower priced products or services to backend people into a structured backend product / service price point increase is done all the time.

    Many businesses will sell something at a LOSS just to get you into their marketing funnel.

    You can even sell a $1 or $3 report and then begin promoting other products. If you have an effective marketing funnel and higher-priced backend things to promote, you're gold.

    It's a way to soften your customer but it's also a great opportunity to SHINE. If your lower-priced items are good, they're going to automatically assign MORE value to your high-priced products or services.

    Don't listen to people who say you can't make money selling lower-priced items, you can, just make sure you have other products and services to promote. Price points will vary depending on what kind of business you have.

    RoD
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    • Profile picture of the author TegaD
      Originally Posted by Rod Cortez View Post

      There is some horrible advice in this thread and some good advice. Really? Never sell lower-priced products? C'mon, anyone who's marketed any assortment of products online will tell you that's just plain silly.

      Look, it depends!

      For many business models, using lower priced products or services to backend people into a structured backend product / service price point increase is done all the time.

      Many businesses will sell something at a LOSS just to get you into their marketing funnel.

      You can even sell a $1 or $3 report and then begin promoting other products. If you have an effective marketing funnel and higher-priced backend things to promote, you're gold.

      It's a way to soften your customer but it's also a great opportunity to SHINE. If your lower-priced items are good, they're going to automatically assign MORE value to your high-priced products or services.

      Don't listen to people who say you can't make money selling lower-priced items, you can, just make sure you have other products and services to promote. Price points will vary depending on what kind of business you have.

      RoD
      Probably the best part of this discussion. The name of the game is Leveraging why limit yourself with only high ticket items?
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  • Profile picture of the author Tom B
    Banned
    Originally Posted by Robby Rob View Post

    Right now I'm just trying to get to the "couple of thousand per month" point

    After I can get a modest, but stable income online, I can concentrate full time on IM and build my empire, but is it possible to get to the $2000 / month level with small-to-mid price point products?

    At this point, I would rather keep it simple and continue making small steps forward than try to "get rich quick," get overwhelmed and quit all together

    Sure you can but you should be planning this out before you start working on traffic.

    I don't know what you really mean by low priced products. That can be very different depending on the market and product. A $100 product could be considered low priced.

    If you are talking sub $50, then I would strongly suggest you work on building a plan that will include other products that you can sell to the same people. I would do that before you start pumping traffic to sales pages.

    You want to bump up what you earn per customer. That will allow you to pay more for ads (even take a loss on the initial offer) and entice more affiliates to promote.

    I think too many people make the mistake of getting one product done and start promoting it without really planning on what they will do afterwards. You are losing money by not striking when the iron is hot and selling them more stuff right then.

    You would be surprised at how quickly the money adds up with very little customers when you adopt this type of approach.
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    • Profile picture of the author Steve B
      Robby,

      In my opinion, you're starting at the wrong place.

      You're focusing on trying to figure out what price your product (or affiliate product) should sell for, whether high or low. You've gotten a range of answers, but they are coming from the wrong people.

      Rod is right. It all depends. It depends upon your niche, your business model, the solution you can provide to the niche, and your plan to monetize your offerings to your customers.

      In my experience, a better place to start is understanding your audience, the prospects that you'll be selling to. They will tell you what they want and even how much they are willing to pay for your products or service. In some niches low prices are the norm. In others, and with appropriate offers and the right funnel, you can sell high ticket offers.

      Never start with the product . . . start with the prospect and how you intend to position your company. You begin by doing niche research to identify what is in demand and where you can find your prospects.

      Good luck,

      Steve
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  • Profile picture of the author Ethan Talley
    It's a lot easier selling high priced items than low priced ones but I agree that it matters where you find the buyers.check out Dan Kennedy because he'll show you how to sell your affiliate products to affluent customers to where price is not an issue with them.As a beginner low priced items have many other starter marketers selling the same or supper marketers who have already a huge customer base and will wipe you out.usually most people stay away from high priced items which gives you an advantage.It's too much of a headache as a beginner to market the low priced products.check out the "marketing to the affluent "course and the "magnetic marketing" course,Vick Strizheus high traffic academy,and Greg Davis Super Affiliate Rockstar. Those will surely get you on the right track.
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