How to Get People to Take Action

Show them proof of how much better their life will be once they take said action?

Hi Michael,

How about packaging it into a specific course that has a natural time progression, for example 'thirty days to xxx' (xxx being whatever it is you're helping them to do). Clearly outline the steps they should take on the first day, and so on.

You could also try an email support series that encourages them to take action. So something along the lines of 'it's day 5, have you managed to implement the steps? Do you need any further support?' etc.

If you market it as a course in this way, you could have specific start dates and offer access to support via a Facebook group or forum where they can interact with other users and ask questions, etc. The peer support element could also help you to get more sign-ups. Most guides and courses just leave people to their own devices, so it's understandable why most never take action.

Of course, as ReapingGrim hints at, you should also be giving them concrete examples of what exactly they can achieve if they DO take action. Will it be x amount of new email subscribers? Will it be a y% boost in conversions, sales, etc? Give them something irresistible (but realistic - not just an empty promise - to work towards). If you have them, include testimonials in your sales copy about what people have achieved when they followed your guide so they're inspired and really hit the ground running.

Good luck with it :-)

Does this help, Michael?

Here is one of the best threads/posts I've read in a long time....

http://www.warriorforum.com/main-int...re-profit.html

Make it clear what it is that you want them to do. If you lead people to a large website... it may take a minute for them to figure out where to start first to look for information.

But if you're just selling a simple ebook/guide... lead them to squeeze page, then product page, then email newsletter... deliver more tips... keep delivering more tips.... and wait for them to buy. Be sure to grow your list into the 10,000's for close to maximum cash per day. And get rid of any distractions on your sales page that might entice a visitor to click on something else on your site - instead of focusing on your sales message.

Unfortunately many people buy products with good intentions but taking action means doing work...
Are you following up with your buyers? Ask them questions about the product and draw their attention to specific aspects and specify what the benefits would be to them. Keep communicating with them and nurture the relationship you have with them.
Tell them what they should/could have achieved if they have taken action. The message will begin to sink in eventually and those that needed the push will respond.
If you are promoting basic affiliate products such as hosting and autoresponders then it is possible that many of your buyers already have these sorted out.
How about promoting some higher level tools?

Email inspirational quotes. There is plenty on-line.

You can try e-mail marketing. Or you can also make your call to action statements more persuasive. Walk them through the entire process and make it sound much easier for them. You should also show them all the benefits that they can get if they make a move and as much as you can, never lose communication with them.

Great question!

If more people knew the answer to this, more people would have greater success in their marketing efforts.

While I don't have a definitive answer, I can relate to you what works for me and the answer is that is has absolutely NOTHING to do with my target audience.

I had been struggling with Internet Marketing for years until one day a mentor took me by the hand and asked me a simple question:

"Who are you and what is your purpose for being online?"

Seems simple, but the reality was that I didn't have a purpose, a mission statement. I had to essentially create an internet identity. I call myself the Achievement Activist because it reflects my mission to help others achieve their dreams and goals by taking action now.

I don't try to sell people shovels.

I teach them how to dig a better hole.

By taking this approach, 1)I never run out of content because my mission is a reflection of who I am and it is something I am passionate about. I basically sell myself and attract others who feel the same way I do, and 2)I provide value in the lives of others by helping them solve the problems and overcome the barriers that prevent them from being the person they are destined to be.

I inspire and motivate people to take action by getting to see that NOT taking action is what holds them back.