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EPC Question

by Dr Boom
5 replies
If I go on MaxBounty or other CPA websites, they have on their offers - EPC.

Now I know how EPC is calculated, however if I see EPC - $1.20, does that mean I would get that amount every time someone clicked on that link?

Thanks
#epc #question
  • Profile picture of the author RestlessBlaze
    I guess it depends upon the quality of traffic. Most of the time, these EPC numbers are fake. However, some networks do test their offers pretty well, before rolling it out to general affiliates. But, you have to test and check yourself.
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    • Profile picture of the author Dr Boom
      Originally Posted by RestlessBlaze View Post

      I guess it depends upon the quality of traffic. Most of the time, these EPC numbers are fake. However, some networks do test their offers pretty well, before rolling it out to general affiliates. But, you have to test and check yourself.
      So in theory that's what should happen.

      Whether the person who clicks on the link makes a sale or not, I still get them EPC income?
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  • Profile picture of the author seoace
    Originally Posted by Dr Boom View Post

    If I go on MaxBounty or other CPA websites, they have on their offers - EPC.

    Now I know how EPC is calculated, however if I see EPC - $1.20, does that mean I would get that amount every time someone clicked on that link?

    Thanks
    EPC =/= how much they pay you per click. It is an average calculation of all their affiliates and how much they are getting per click.

    Formula of EPC = Revenue/clicks
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Dr Boom View Post

      If I go on MaxBounty or other CPA websites, they have on their offers - EPC.

      Now I know how EPC is calculated, however if I see EPC - $1.20, does that mean I would get that amount every time someone clicked on that link?

      Thanks
      No. It means, as seoace pointed out, that that is the average earning across all affiliates promoting the offer over whatever time period is being used for calculating the average.

      If you send good, motivated people to the offer, you might see a lot more. Send poorly targeted, unmotivated traffic, and you could see nothing.

      EPC is simply a metric that allows you to compare different offers. In theory, a higher EPC should mean you can spend more to get a click and still make a profit.

      For example, if the EPC is $1.20/click, and the offer pays $12 for a success, then ON THE AVERAGE 1 out of 10 clickers complete the offer. If another offer had EPC of $2.40/click and paid the same, ON THE AVERAGE, 1 out of 5 clickers completed the offer.

      In theory, the second offer appears twice as profitable, all else being equal. Unfortunately, in real life, all else is seldom equal...
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  • Profile picture of the author LimitlessTraffic
    What JohnMcCabe said above.

    However, if you are doing CPA. You shouldn't worry too much about those EPC.

    The EPC's listed are calculated from thousands of affiliates and some can have very poor traffic dropping the EPC.

    Also, I heard that some big guns within the CPA network send millions of very poor traffic to certain offers just to drop the EPC so they have less competition.
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