Niche selection advice

I would focus on one single market and carve out a position (niche) for your business that is unique and based on what your prospects are asking for.

You can always branch out into other areas later. Don't dilute your work by trying to wear more than one hat until you become profitable in your one business.

And by all means, whatever you did before with your site, don't do anything like that again. Google can be your friend, really.

Good luck,

Steve

Choose the niche that you think will not make you run out of ideas. Focus on that and try to stick just to that. Create content that is unique and is RELEVANT. Having multiple niches will not really help you make a lot of money, unless you manage to be best at each of them.

Choose a niche that meets the following criteria:

1. There will always be a NEED.
2. There will always be people willing to PURCHASE a SOLUTION.

Dating advice is tricky ... the vast majority of dating sites don't make any money because they're just content, they sustain themselves on ad revenue. But that same site could make a killing selling a book about how to talk to women.

The desire to give everything away for free is a race to the bottom. Create a product, wrap it in expertise, and build a brand around it. Write about self-help all you want, it might get some stuff from search engines and you might get a few clicks ... but none of that is as interesting as a book that tells a guy what to say to a woman within the first 5 minutes of meeting her that will make her think about him the next day, and how to follow up and close the deal. That's "pull out your credit card and buy something" material.

Choose a niche where you'll never run out of ideas and are totally passionate about.

If you will let me choose among the three options that you have laid down, I would definitely go for number one. Break-ups are both for men and women and if you must focus on one niche only, you might as well choose the one that can cater to a bigger market. That's just my opinion.

Typically, the more specific you are, the higher your ability to get ranked. It's better to get ranked on the first page for a keyword receiving 10K monthly searches, than on the third page for a keyword receiving 100K.

If you can narrow things down and come up with a good micro-niche, it would be a lot better. The more specific it is, the lesser the amount of competition you will get. Just learn how to use the keywords that you have if you want to make your page rank.

I don't know what your plan is but why don't you look at merging them all and have a broad niche.

First, you should choose a niche you like. When doing something that you like, ideas just keep coming.

Talking about relationships as a niche is really interesting for me, so here I am again. Choosing the niche and making up your mind to concentrate on one subject is not that easy. You will not simply make money out of it. With that, I also suggest that you look for good related keywords that you can use for your content.

Clickbank has some great advice on how to select a niche. They are an affiliate marketing company and offer many products to targeted niches. Check out the links below. Watch the video on how to select a niche. It is important to drill down on broad topics to a specific niche to 1) brand yourself as an expert in a narrowly defined field and 2) eliminate competition.


https://support.clickbank.com/entrie...iliate-Success
https://support.clickbank.com/entrie...Topic-or-Niche

Thanks everybody for your input. I actually understand everything about being specific and why somebody should fine tune the niche he is going to get into, but i am talking about a real case here.

when you talk about breakup advice, it's a must to talk about self confidence as it's the no.1 factor to feel good right after a breakup or in other words a rejection. The same thing also applies for depression and how to get over it, so as you can see it is not actually a pure breakup advice but it has a flavor of self help.... that's the point and that's why i am asking this question. so again what do you think??

and also for ranking, what i understand is that it is all about selecting the right keyword and it has nothing to do with the niche. right?

This will be lengthy because I have no idea how far along you are (knowledge wise) so I apologize in advance if I bore you or I miss your question entirely


I say go big or go home! So #3 is the way to go. You are simply going to build an “authority site” on men and dating. Your main page will divulge a description about you and why you feel so strongly on helping your fellow man; the hardships you ran into, and why your advice is gospel. “You’ve been in their shoes and you can offer relief to their issues and frustrations” on many levels. I am assuming (and would hope) you are writing/blogging to also make money with affiliate products or your own products? but for this example I will talk about affiliate products.
Use WordPress. You will have categories on the side bar that devote time and energy to specific topics that are keyword rich for “men only” plus have affiliate products inside to sell. Inside those categories are articles/posts that are advice articles (keyword specific to gain traffic) inside each article you will have an affiliate product that mostly suits the topic you are writing about. So each article is your advice! But you will have other topics you may not have an affiliate products for…

1) Category 1: Getting Back Together - find a non competitive keyword term that will help get you traffic.
a) Article 1: How to Get Your Ex back (link to specific affiliate product about making up
b) Article 2: Texting her to love again: (link to specific affiliate product about making up)

2) Category 2: Breaking Up - find non competitive keyword term that will help get you traffic.
a) Article 1: Get Rid of Her Forever (link to specific affiliate product about breaking up)
b) Article 2: tips for a safe breakup: (link to specific affiliate product about making up)


So what I’m trying to say is this site will eventually become an authority on all subjects/affiliate products “relationship wise” for men. You can offer some online dating banners and even give away a free report to build a list/ hint hint lol


Once you get several backlinks to each article and have other authority “relationship” sites linking to you then move on to maybe a “relationship advice for women” website. Basically building a second revenue stream on the same topics but using keywprds and affiliate products for women. You will devote your time on 2 sites now, writing an article for each. Then on to website # 3 “Relationship advice for teens”


To build a micro niche website on just the one subject (like option #1) is way too time consuming to talk Google into saying “trust me” I’m an authority on this subject. Especially since you will only be writing a few articles on the subject then moving one to the next microniche website. With an Authority site, content is always being provided and the site will always give great content to the reader and Google. So in my terms an authority “category” is basically a microniche “website”. So you get multiple microniche sites on one authority domain. Plus all the backlinking you did for the older articles, you get “rank love” for your newer ones before you even link anything to them. PLUS, its easier to maintaine 1 site of 50 categories/affiliate products than 50 microniche websites


This also brands you as a leader in the industry, someone who got advice from you on “breaking up with her” will surely come back to your site to find a way to “get her back”! And pay for it!


Wow that was long. Must be bored haha


Hope this helps. - Pete

Even if you're site isn't doing anything anymore I wouldn't ever close a site down personally but that's your choice.

You should start a new site on something that you know exactly what you are going to do with it before you've even started.

You must want to stick with it forever and you will have great success.

I'd like #2. I prefer microniches as they're more specific and I know exactly where to find them.

It has more to do with the whim of Google. Maybe you should investigate traffic generation besides just SEO.

As you mentioned, your previous site got wiped out by Google updates. Do you really want to put the fate of your new site in the same constant peril?

Following up on what others have said, target a very specific need. Also, your need should be particular to sliver of a much larger market.

Example:

Market: pet health care
Need: dog food for cocker spaniels with type 2 diabetes

Then, expand from your niche (need) to the broader market. Example: dog food for dogs with type 2 diabetes --> food for domestic pets with type 2 diabetes --> disease-specific food for all pets.

You can make different sites for both of these projects. Both are great, you can't avoid any one of them.
Attract good targetted traffic to your both sites, where you'll be offering soloutions and consultancy.