eBook launch - KDP select?

Adam - either way you can leverage your targeted traffic, what you really want to decide on is if you want to sell it exclusively through Amazon or not as you can always advertise your amazon ebook on your site that gets 50K uniques/month.

That said, I would be going at this differently. Here's the plan I would use based on several niches I have had experience with:

1. I would put together a report, video or ecourse that helped me turn the most targeted visitors into subscribers. With 50K visitors each month (assuming they are targeted), you should have no trouble building a list of between 5,000-10,000 subscribers within 1-2 months.

2. I would then decide on a product strategy - you have your ebook, what ELSE can you sell to this market? Do you envision a business where you sell them additional ebooks in the future? Do you see helping them in adjacent areas with their pets? Do you see marketing affiliate products (pet food, pet supplies, etc...) to them? All of this helps you decide the purpose (and therefore price and marketing strategy ) around your ebook. Ideally you want to always have an upsell or back-end sell to your ebook buyers - if that's the case, then you want to get as many ebooks sold as you possibly can which most likely means lowering the price and selling on Amazon and hitting your subscribers and visitors with the offer - even trying to setup some affiliates and partners to you help you promote and get you listed highly in the Amazon ratings.

3. On the other hand, if you simply want to make more money from your ebook, then sell it on Ejunkie, add some bonuses where you can get 3-4X the price over what people expect to buy on Amazon giving you more profit, but perhaps not as quite as much volume.

Jeff

Happy to help Adam.

With Amazon, you are pretty much stuck with selling an ebook where the audience has a range of say $2.99-$9.99 in their head for any ebook in a given market (often it is closer to the $2.99)

Yet, with specialized information, you can often price ebooks outside of Amazon (Clickbank, Ejunkie, Paypal or whatever) at a price of $27, $37 or more - bundle a bonus or two with it (could be an audio version of the ebook or a supplemental report, workbook, etc...) which enhances the perceived value in the eyes of the consumer. You write your sales letter and sell the added value so that you make far more profit than you may make with the same material on Amazon.

As an example, I sell an ebook in the personal development space that sells for $47 contains a workbook, an audio version and free updates for 1-year - if I was to sell that on Amazon, I would get at most $9.99.

On the other hand, if I see many similar books selling well in my topic area (which tells me that niche does well on Amazon) and my strategy is to sell a 40-page ebook that contains good information, but also has an upsell link to a higher-priced item then I would go with Amazon to get as many out there as possible and bring in more back-end business.

Jeff

Makes sense! Thanks again for your advice - I really appreciate it.

Adam,
Amazon is great but also, don't forget about iBooks and Nook as well. What I would probably do is create a book specifically for Amazon and the KDP program and then create a different book that is sold everywhere else...make sure they are actually different books though, it's not meant to trick Amazon or anything.