How to create ORIGINAL useful content?

33 replies
Hello all....
This forum is so full of great help to us newbies! I hope some of you might share your thoughts on this question.

I am in that stage where many new marketers start.... trying to decide on a niche, what to promote, how to promote, trying to avoid the temptation of each new shiny tool that comes down the pike, trying to focus on one thing etc etc.

I'm convinced that for me a good starting point would be choosing a Clickbank product and writing/submitting articles with useful content for publishing which is valuable to readers.

But a person can only be an "expert" on so many topics. If I only stick to niches that I personally have experience with, that seems to really limit the possible niches I could market.

If I want to promote in a niche that I don't really know anything about, for example Golf, then my options for creating content seem limited to either spending a LOT of time getting physically involved in the sport of golf in order to gain enough experience to be able to write about it;

or research as much as I can about it via Google which would I think just result in a rehash of information that is already out there rather than unique, useful content.

So how do you address this problem?

Thanks for all your wisdom on this forum that you all seem to share so freely. Have a great day.

Kim
#content #create #original
  • Profile picture of the author ShariyfClark
    Originally Posted by harleylover View Post

    If I only stick to niches that I personally have experience with, that seems to really limit the possible niches I could market.
    Kim,

    Sticking to niches that you have experience with is advantageous when you are starting out. You'll have a greater chance of connecting with the people in those niches than trying to target a niche you know nothing about it.

    Also, since you are just starting out you should focus all of your time, energy and resources in providing the highest quality of service for a small segment of a niche you're familiar with.

    Once you've dominated that sub-niche, move on to the next.
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  • Profile picture of the author Nytshade
    I would also advise you to stick to what you know but another way is to outsource the content or ask for guest posts from other blog/website owners. You can also interview someone who's an expert in that niche.
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    • Profile picture of the author vedremo
      Banned
      Originally Posted by Nytshade View Post

      I would also advise you to stick to what you know but another way is to outsource the content or ask for guest posts from other blog/website owners.
      I agree. Stick with what you know and are passionate about.

      The danger is if you start doing things in a market that you're only interested in because of money, you probably won't go far, or will only be short lived. Most people (myself include) tend to neglect things or do the bare minimum in markets that aren't of particular interest.

      For example, a few years ago, the "Get Ex Back" market was quite hot and people were making a lot of money promoting affiliate products. I didn't enter it - I couldn't relate to people who wanted their ex back. I found it icky, codependent and nauseating and so I left it alone.

      In short - choose a market you're passionate about, where you genuinely want to help people solve problems. Worry more about offering what people want than just making money. There are so many ways to monetise something, just look at Facebook. Do what's on your heart to write and create.
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  • Profile picture of the author x3xsolxdierx3x
    How does one become an "expert" at something, at least within the eyes of any sizable audience that actually cares?

    Some of the best bloggers out there have been able to take readers on a journey. In the beginning, they humbly admit that they don't know everything about that topic. With time, though, they gradually display authority by keeping journal like records of their successes, failures, etc. Do an experiment--it may fail or it may succeed--but make it an open book to everyone. Be transparent. I think the online world is evolving to the point where it is actually becoming really quite hard to secure and maintain any type of authority without "proving" yourself first.
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  • Profile picture of the author coreypaulotten
    There are many things you can do.

    Stick to what you know like ShariyfClark said.
    Or you can spend 20-30 minutes reviewing whatever product you want to promote. Share your insights and how it has helped others and rank for it.

    You don't have to know about something in order to sell it.

    There are many resources out there that allow you to send someone to someone else. Think about car salesmen. They may not know how to fix a car, but they sure will find you one that fits your wants and needs.

    No matter what you promote. There are people who want and need whatever you sell. Just have to match their wants and needs.

    That is what I would say focus on. Find out what your customers wants and needs are.
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  • Profile picture of the author tofrar
    My best website is on niche I donĀ“t know shit about.
    4 1/2 month old bringing almost 9000 visitor per month, page view about 26000. And fast growing.
    All from google

    After having many article from iwriter I did found writer that I like, knows what matter ( or just good in researching) and writes good article.

    I have another website where I knows the niche but now after 1 1/2 year ( and hard work ) it was only bringing 200 visitor per day and very low income. Now the traffic is going down.

    I think this is all about finding niche that have people waiting, begging, looking for some information about. Same time not every other marketer is trying to rank for the same.

    There is always a way to make things happen if you want.
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  • Profile picture of the author trade4861
    Originally Posted by harleylover View Post


    or research as much as I can about it via Google which would I think just result in a rehash of information that is already out there rather than unique, useful content.

    Kim
    Nothing really wrong with rehashing something and making it better. Anyway, anything is debatable. Its easy to be different and find new subjects that no one covers or rarely do. Just think outside the box. Helps when your passionate and knowledgeable about something. Just look at Alexa Jones from infowars. He’s super creative...and crazy! But he gets links!

    And since your a Harley lover (your user name), I'm sure there's many things in that field.
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  • Profile picture of the author Nicole Sakoman
    All suggestions given here are great... but remember one, the most important thing... This business is like marathon, steady one wins, not sprinters

    Failure is no match to persistence

    Nicole
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  • Profile picture of the author drem
    Using golf as an example, you do not need to be an expert to become passionate about it. You can:

    Start to focus on writing beginner articles that will help others learn about golf as well as yourself.

    Once you have a general understanding on golf, and now your audience does too, you can start promoting beginner books and products. This will allow you to learn more about the topic as well as learn the jargon so that you sound more knowledgeable.

    From here, you expand your horizons. Heck, you might even find a hidden passion for golf. Find new products, learn more and teach others while making money.

    However, it is just as easy to start with a subject that you know and stick with it. If you must enter a niche, there are many writing portals, marketplaces and the like with competent writers.
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  • Profile picture of the author MKCookins
    Originally Posted by harleylover View Post

    I'm convinced that for me a good starting point would be choosing a Clickbank product and writing/submitting articles with useful content for publishing which is valuable to readers.
    This is the worst thing you can do. When first starting out you NEVER want to start out with a product -- but instead first start by choosing a profitable niche.

    Your main goal is first to find a market where people are already spending money in. This can be as easy as going to amazon.com and looking at the best sellers.

    Once you find your market -- the next step is to start drilling down getting as specific as possibly can with your niche.

    For example... If you market was wealth -- then you could go along the lines of finding your niche like:

    Market: Wealth
    Niche: Internet Marketing
    Sub Niche: How To Drive traffic in Internet Marketing
    Super Niche: How To Drive Traffic With Facebook Ads

    How To Drive Traffic With Facebook Ads is the type of niche you are wanting to find. It solves a specific problem and helps eliminate a lot of your competition if you were just to choose "Internet Marketing."

    Also when finding your niche -- make sure you are picking one you are passionate about. The reason being is you are going to be writing, creating videos, and talking to people about your subject a lot.

    If you have no interest in what you are teaching people -- your audience will easily notice throughout your videos and messages and become less responsive to you.

    Lastly -- no matter what niche you choose, or method you use to drive traffic.... always make sure you are building your list!

    Some of the most successful internet marketers will build list in profitable niches having no clue as to what they are going to sell. This is because they know how powerful it is to have a group of interested people in your niche at any time you want.

    Hope this helps answer some of your questions and points you in the right direction
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  • Profile picture of the author Cobaki
    There is a difference between “being an expert” and “seeming to be an expert”. However, both can really be beneficial in making high quality content for your website. If you prefer to do the job yourself, you will really need to take the time to study the niches that you are targeting. But if you just want to present content to your visitors and seem to be an expert, outsourcing is what I would advise you to do.
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  • Profile picture of the author clever7
    You can be original if you will talk about your real life experiences and your knowledge. When your knowledge is not enough, you have to make a research. This is why you have to find a profitable niche based on things that you already know and things you like to deal with. You will have to keep writing articles about the same topic for years.





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  • Profile picture of the author pietjeplukt
    Hi, i would like to point out that anytime you know just a little bit more about something than someone else, you wil be percieved as an "expert" on that topic, you don't actually have to be a real expert to provide people with useful information.
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  • Profile picture of the author Manuelcrc
    You should try as much as possible to start from where you are; start with what you know (even if it limits the number of niches you can target). You don't have to be an expert.
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  • Profile picture of the author Cobaki
    Begin by evaluating the time, the money and the skills that you have. If you have a lot of money to spend, just consider outsourcing and you would no longer have problems exploring the niches that you are targeting. If you don’t, you will really have to study the entire thing and just do the job by yourself.
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  • Profile picture of the author a1z277
    You should write on niches you have knowledge but out there are niches that don't require too much formation, for example you can start a niche or authority site about recipes and you don't need to a chef.

    See what better fits to you and I wish you success.
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  • Profile picture of the author HeadStartSEO
    "Follow your passion" is poor advice for someone asking to be told how to be creative. In OP's terms, better advice would be to answer the following:

    What do you want to have in 6 months?
    Who do you want to be in 6 months?
    What do you see yourself doing in 6 months?

    Set a path for achieving those goals. As you go, document your progress. At the end, you will have lived and suffered through enough bullshit that your content will be unique and strike a cord with your audience.

    Most importantly, enjoy the writing process and the rest will take care of itself!
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    • Profile picture of the author Cobaki
      Originally Posted by HeadStartSEO View Post

      "Follow your passion" is poor advice for someone asking to be told how to be creative. In OP's terms, better advice would be to answer the following:

      What do you want to have in 6 months?
      Who do you want to be in 6 months?
      What do you see yourself doing in 6 months?

      Set a path for achieving those goals. As you go, document your progress. At the end, you will have lived and suffered through enough bullshit that your content will be unique and strike a cord with your audience.

      Most importantly, enjoy the writing process and the rest will take care of itself!
      That is a competitive way of dealing with it. However, for me, "following your passion" can still be useful. I mean, how will you be able to come up with excellent content if you do not really like what you are doing? It is true that things can be easily learned, but "following your passion" can make things go more smoothly.
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  • Profile picture of the author ConnerHogan
    Original content is simple.

    If you want real original, tell your own story.

    Put others people information to the test. And tell that story.

    All the info is know by everyone. They just don't know how the pieces fit together.

    Your prospects will learn to trust your info, and that you are not out to steal their money.
    Two birds with one stone. Also, get an auto responder ASAP! And capture the email of each fan. Do not send any affiliate links for 6 months. Keep them posted on your work.
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  • Profile picture of the author Cobaki
    Once you have already created good content for your website, always keep in touch with your members for you to maintain the interest that they have for your page. And yes, it is imperative that you never deceive or anything similar to that just to gain their trust. (Well, that sounded so ironic.)
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  • Profile picture of the author Stuart Walker
    IME one of the hardest things to do is write authoritatively and knowledgeably about topics you know nothing about AND stay motivated to keep on doing so.

    I used to chase niches I thought would make me money even if I knew nothing about them and even if I did make money it would bore the life out of me and getting motivated to write on the subject was near impossible at times.

    Compare that to the niches I'm involved with which I enjoy I can easily write 10,000 words in a single day (did it earlier this week).
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  • Profile picture of the author KevinChapman
    Hi Kim,

    I definitely think you need to stick to niches that you know a lot about and that you are passionate about.

    It can take months or years to get to grips with a niche and to start making money with it and many many marketers stick with the one niche for years or forever.

    I really don't think you need to be worrying about too many niches for now, just find one that's suitable and master that first.
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    • Profile picture of the author harleylover
      WOW... Thank you! What a wealth of information! People pay good money for "how to make a bizillion dollars a day" programs and don't get this quality of advice. I could put this in an ebook and sell it! (just kidding...)


      Originally Posted by x3xsolxdierx3x View Post

      How does one become an "expert" at something, at least within the eyes of any sizable that audience that actually cares?

      Some of the best bloggers out there have been able to take readers on a journey. In the beginning, they humbly admit that they don't know everything about that topic. With time, though, they gradually display authority by keeping journal like records of their successes, failures, etc. Do an experiment--it may fail or it may succeed--but make it an open book to everyone. Be transparent. I think the online world is evolving to the point where it is actually becoming really quite hard to secure and maintain any type of authority without "proving" yourself first.
      I had not thought about this. I've always been one of those that feels like I have to be an expert at whatever I try before I let anyone else see the final product. The idea of "taking the readers along on my journey" is really intriguing. Especially in this world of "reality everything" where people get sucked into watching someone else's life.

      Originally Posted by drem View Post

      Using golf as an example, you do not need to be an expert to become passionate about it. You can:

      Start to focus on writing beginner articles that will help others learn about golf as well as yourself.

      Once you have a general understanding on golf, and now your audience does too, you can start promoting beginner books and products. This will allow you to learn more about the topic as well as learn the jargon so that you sound more knowledgeable.

      From here, you expand your horizons. Heck, you might even find a hidden passion for golf. Find new products, learn more and teach others while making money.

      However, it is just as easy to start with a subject that you know and stick with it. If you must enter a niche, there are many writing portals, marketplaces and the like with competent writers.
      (Banging head....) Duh... why does that seem so obvious yet I didn't see this an option? There are LOTS of people who want info for a beginner in almost any niche. Why not share what I do know with other beginners?

      Originally Posted by MKCookins View Post

      Lastly -- no matter what niche you choose, or method you use to drive traffic.... always make sure you are building your list!

      Some of the most successful internet marketers will build list in profitable niches having no clue as to what they are going to sell. This is because they know how powerful it is to have a group of interested people in your niche at any time you want.
      Thank you... I will work on this. I have a friend who is proof of this being true. I have a dear friend who experienced the loss of her spouse and left her in a unique situation (which I won't go into out of respect for her)... but after months of grieving and searching the internet for support groups which addressed her particular situation and finding NOTHING... she decided to pull herself together and start a support group of her own. Now only a year later that site has thousands of posts and many members who all need and help each other. My friend started the site to HELP people with a similar need as her. She had no interest (and still does not) in making any money from the site. She really barely even knew how to make a website. She did absolutely nothing to promote the site... but people found it anyway because it served a need.

      Originally Posted by HeadStartSEO View Post

      "Follow your passion" is poor advice for someone asking to be told how to be creative. In OP's terms, better advice would be to answer the following:

      What do you want to have in 6 months?
      Who do you want to be in 6 months?
      What do you see yourself doing in 6 months?
      I think this is valid for me.... I have a low tolerance for boredom. So the question for would be "what do I still want to be writing about in 6 months, or a year, or two years?"

      Again THANKYOU for all your great advice! Much success to all of you!

      Kim
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  • Profile picture of the author ShariyfClark
    Warriors,

    There have been some extremely helpful responses in this thread. How can we tie all of them together to give the OP a clear pathway of action to really help them out?
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  • Profile picture of the author keivn2
    Yeah, I also wondering how does one can create a ORIGINAL content? No matter how skilful or educated you are in writing a new original contents, you are bound to re-hash the same old informations over time, especially if you are submitting articles to article directories.
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    • Profile picture of the author ShariyfClark
      Originally Posted by keivn2 View Post

      Yeah, I also wondering how does one can create a ORIGINAL content? No matter how skilful or educated you are in writing a new original contents, you are bound to re-hash the same old informations over time, especially if you are submitting articles to article directories.
      I think Connor Hogan had the best response for creating original content.

      I've quoted his response here:

      "Original content is simple.

      If you want real original, tell your own story.

      Put others people information to the test. And tell that story.

      All the info is know by everyone. They just don't know how the pieces fit together.

      Your prospects will learn to trust your info, and that you are not out to steal their money.
      Two birds with one stone. Also, get an auto responder ASAP! And capture the email of each fan. Do not send any affiliate links for 6 months. Keep them posted on your work." - Connor Hogan
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  • Profile picture of the author socoman
    they are so many programs that it may help you to set a unnique content read reviews about the best one and try it
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    • Profile picture of the author ShariyfClark
      Originally Posted by socoman View Post

      they are so many programs that it may help you to set a unnique content read reviews about the best one and try it
      That doesn't address their concern at all and it doesn't provide any clear pathway of action.
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  • Profile picture of the author Paul Hill SEO
    Having knowledge in a chosen subject will really help when creating content but I find it seriously pays off when it comes to the keyword research phase - you have a head start when it comes to common problems and questions within a given field

    I would have to say that enjoying the subject is most important thing - Internet Marketing is one of the few things which allows you to start with a blank canvas and choose your own path. It is surprising how many people still end up working on things they dislike.
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  • Profile picture of the author ImtheBrilliantest
    Originally Posted by harleylover View Post


    If I only stick to niches that I personally have experience with, that seems to really limit the possible niches I could market.
    That's the point of a niche. You're targeting all your energy into a few targets that you know very well. You know how they think, what they think about, and why they think it. Knowing how a demographic thinks is a great asset for a marketer.
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    • Profile picture of the author JohnTheJock
      Stick with what you know - for now. When you're making some money you can branch out in other niches you don't know much about and outsource the article writing.
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  • Profile picture of the author An Al
    Originally Posted by harleylover View Post

    which would I think just result in a rehash of information that is already out there rather than unique, useful content.

    Kim
    Where do you folks get the idea that rehashed information isn't useful? On what planet does information become no longer useful just because someone else is teaching it?

    Just because information is already "out there" somewhere doesn't mean everyone has seen it. There are tens of millions of golf fans in the world, if not more, and new fans are created each day. Do you think they've all seen Golfer Joe's blog about making more putts? Do you think everyone talking about putting is talking about a new and original, never before heard technique for making putts that they came up with themselves?

    You don't have to come up with new and original unrehashed content, you just have to get it in front of people who have never seen it before. And if they're already searching for what you have to offer, chances are they haven't.
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