Making a online business that does not rely on Google...

31 replies
So over the past few months my sites have been basically diminished my Google penguin updates... I'm getting to the stage where I don't want to be relying on Google for traffic and revenue.

What do you people think?

I have the money to invest in new online businesses, but I'm not sure what to do as everything seems to revolve around Google.
#business #google #making #online #rely
  • Profile picture of the author opalfx
    my marketing concierge doesn't rely on google at all. i didn't bother ranking my site as my competitors i'm sure are seo ninjas and i dont want to waste time losing ranking. i solicit my services via social networks and other freelancing sites. i even sell seo but i've ranked videos rather than my main site. there's plenty of ways to drive traffic socially or by building a list and relying on traffic organically. you can also buy an established site from flippa that has more authority that probably deals less with google update mayhem.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by arranrice View Post

    I'm getting to the stage where I don't want to be relying on Google for traffic and revenue.
    What kept you?

    But seriously, congratulations on what can only be a very wise decision, in the long run.

    Originally Posted by arranrice View Post

    What do you people think?
    Speaking for myself, I'm a full-time affiliate marketer anyway, so search engine traffic's not much use to me, even when it's reliable. It's actually about 20% of my traffic and 3% of my income, because it's so unresponsive.

    Personally, I always suggest to people that they shouldn't put too much of their time and effort into trying to attract SEO traffic, for two main reasons: first, it's very precarious and makes your business Google-dependent, and any business that's Google-dependent is no more than one algorithm-change away from a potential accident (or even a potential disaster), as so many Warriors have been finding out over the last year or two, some of them to their very great cost; secondly, for me, search engine traffic has been uniformly the worst-converting traffic out of everything I've ever tried - search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often and actually buy anything by far the least often. I admit I do get tons of search engine traffic to all my main sites (because high rankings for multiple keywords happen to be a minor side-benefit of the main targeted traffic-generation method I use) but I'd hate to have to make a living just from that traffic.

    Originally Posted by arranrice View Post

    I have the money to invest in new online businesses
    I never did that. (Unless you call about $50/$60 "investment".) But I see that some starting capital could be useful if you wanted to try the PPC learning-curve, or something that involves paying for traffic.

    And good luck with your new venture!

    Originally Posted by arranrice View Post

    I'm not sure what to do as everything seems to revolve around Google.
    If it helps/interests you, I do this (virtually no Google involvement, and virtually no investment needed!): http://www.warriorforum.com/main-int...ml#post5721774
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    • Profile picture of the author arranrice
      Originally Posted by Alexa Smith View Post

      What kept you?


      I never did that. (Unless you call about $50/$60 "investment".) But I see that some starting capital could be useful if you wanted to try the PPC learning-curve, or something that involves paying for traffic.
      I have done PPC, been there, done that.

      The money I want to invest/use is in the thousands. I want to make some kind of startup... you know to have something that is big, and relys on it'self. I'm not saying I want a facebook, but there are many small startups that make a good income that offer something great.

      I want to do something like this, but need an idea.
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      • Profile picture of the author TatiW3B
        Originally Posted by arranrice View Post

        I have done PPC, been there, done that.

        The money I want to invest/use is in the thousands. I want to make some kind of startup... you know to have something that is big, and relys on it'self. I'm not saying I want a facebook, but there are many small startups that make a good income that offer something great.

        I want to do something like this, but need an idea.
        Love to hear this kind of stuff.

        Just remember - your idea doesn't need to be wholly original. Most idea's aren't. You just need to be filling a need and doing it BETTER than the rest. MySpace was king long before Facebook existed... And then Facebook came along and did it BETTER.

        Find something you enjoy that needs improvement... that's a good place to start if you can't come up with something original right off the bat.
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    • Profile picture of the author arranrice
      Originally Posted by Alexa Smith View Post

      What kept you?

      But seriously, congratulations on what can only be a very wise decision, in the long run.
      Good money, for the past 6 months on a range of sites that rank well on google, when these rankings go down so does my revenue.
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  • Profile picture of the author eman2011
    You can build online business that does not depend on Google for traffic. Many online businesses use social networks and other advertising networks similar to Adwords like Bing, 7search to reach customers.
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    EarnShopOnline.com - EARN MONEY AND FIND BARGAINS ONLINE
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    • Profile picture of the author Jill Carpenter
      Originally Posted by arranrice View Post

      So over the past few months my sites have been basically diminished my Google penguin updates...
      Are you doing something google doesn't like or has not endorsed in the past?
      How old are these sites?


      I'm getting to the stage where I don't want to be relying on Google for traffic and revenue.

      What do you people think?
      I don't rely on Google. And yet, I seem to get a lot of love from them. Might have something to do with playing "not interested."

      Kinda like when you really like someone and may even have a crush on them - but you play hard to get.

      I have the money to invest in new online businesses, but I'm not sure what to do as everything seems to revolve around Google.
      Google is not the only way to drive traffic. Unless you want to spend on their PPC.
      Signature

      "May I have ten thousand marbles, please?"

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  • Profile picture of the author ddev
    Your Own Products / Services + Affiliates = Good Alternative.
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  • Profile picture of the author vedremo
    Banned
    I empathise. The same thing happened to me a few years ago and it was devastating. But lesson learned.

    Relying too much on any one thing is dangerous to your business. I'm a big advocate for multiple income streams. If you're good at affiliate marketing and willing to endure search engine updates, you could stick with it - But build other things that will make sure you're not in a situation where your income dries up overnight. Most affiliate (and 'micro-niche') sites will sooner or later get slapped down. That's the harsh reality, but it doesn't mean you won't make money off them until that happens.

    List building is one of the most popular methods for internet marketing. It means that regardless of what the search engines do, you'll always have your list. The same with product creation, eBay and selling a service. Pick one that resonates with you, grow it, and then create another income stream.
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    • Profile picture of the author Wickaman
      I'm looking for a new strategy as well. I can convert well, but I just can't get enough traffic. Google is way too random. I might try PPC but looking at keyword bidding I don't see much room for profit. I tried some targeted social media and the results were bad. Even targeted it seems people are not in the mindset to buy when using social networks.

      I'm pretty new to internet marketing, but I feel once I master traffic the money will roll in.
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  • Profile picture of the author Slate Marketing
    It's one thing not to "rely" on Google, I can understand that, but LOL at people who go to the opposite extreme and act like they don't care or want traffic from Google.

    You should never rely on Google or any other "one" traffic source but that doesn't mean you should focus and still optimize your site to rank as highly as possible. Google (and Bing) are still important and valuable, even if you are a large brand and have primary strategies of social media and PPC.

    Create a site that helps people, amazing content, reach out to others, make sure your SEO (on and off-page) is solid, and then work hard and make lots of money. You can make it happen.
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  • Profile picture of the author coreypaulotten
    Relying on ONE source is sure death.

    You can rely on google while its working but dont rely on it so heavily. I still get google traffic to my site from 4 years ago. But I also have 10 different traffic sources! So if one goes out. I'm still good.

    I always look for more ways to generate traffic.

    One way I am currently mastering is Bing PPC. INCREDIBLE source. I've been getting $0.05 clicks. High targeted traffic.

    In response to SEO not being responsive. I would have to say it depends on what you are targeting. I've made more with SEO than I have any other form of traffic. It works. It just takes a lot of work if you are doing all the work yourself.

    Learn paid marketing. Definitely quicker. And you can scale that up faster than any SEO done. e
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  • Profile picture of the author brettb
    My old niche sites still get a bit of traffic, mostly from Yahoo.

    Now I'm focusing on making stuff that's useful and posting on other peoples' forums.
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    ÖŽ FindABlog: Find blogs to comment on, guest posting opportunities and more ÖŽ




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  • Profile picture of the author troy23
    Have you looked at why your sites were devalued by Google?
    None of my sites have ever been affected.
    By all means look at other traffic sources, but also think how you can build a site that Google loves.
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  • Profile picture of the author veekay31
    coreypaulotten,

    Is the $0.05 clicks on Bing that you've mentioned above from search or content network?
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  • Profile picture of the author Alex Blades
    The Google updates changed my online efforts for the better, you only have to pull the rug out from under me once to get me to move on
    Signature
    " I knew that if I failed, I wouldn't regret that.
    But I knew the one thing I might regret is not ever having tried. "

    ~ Jeff Bezos

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  • Profile picture of the author Ecommerce Advice
    Create your own physical product and use Amazon / Ebay and other retailers to sell it.

    It's probably much easier than you think and generally more profitable than selling other peoples products. Plus you don't have to worry about Google.

    Once you have an established product it can be automated to a large extent so you can find more products to sell.

    I can help if you're interested?
    Signature
    http://www.SplitTest.com - Increase Your Conversion Rate Guranteed
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  • Profile picture of the author Johnmobile
    Originally Posted by arranrice View Post

    So over the past few months my sites have been basically diminished my Google penguin updates... I'm getting to the stage where I don't want to be relying on Google for traffic and revenue.

    What do you people think?

    I have the money to invest in new online businesses, but I'm not sure what to do as everything seems to revolve around Google.
    I've never relied on Google... And still able to generate thousands of dollars a day...

    Don't get me wrong, Google is a great place, and some of my closet friends a making a lot money there (I'm also promoting a little bit with adwords and stuff, but it is just a small part of my business).

    The problem with old "Online Marketing" methods is that:
    a. Everyone is doing it... So the traffic is kind of "burnt out" !
    b. The traffic is kind of "burnt out" because everyone is doing it !
    (LOL ).

    Me, personally, doing over 85% of my income from mobile marketing, I actually use online strategies and take them to the mobile zone... Makes great income!
    The best thing about it is that mobile traffic is still "virgin" in many countries... and eve in those that it doesn't, there is still much less competition there then on the internet...

    Best,
    John.
    Signature
    John David,
    CEO, moBeast

    www.mobeast.com
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  • Profile picture of the author clever7
    Originally Posted by arranrice View Post

    So over the past few months my sites have been basically diminished my Google penguin updates... I'm getting to the stage where I don't want to be relying on Google for traffic and revenue.

    What do you people think?

    I have the money to invest in new online businesses, but I'm not sure what to do as everything seems to revolve around Google.
    I understand what you mean when you say that everything in the end is somehow dependent on Google.

    I'm trying to find new ways to drive traffic to my websites independently of Google because in the past I was basically dependent on this traffic, since all the other websites that were driving traffic to my websites were dependent on Google.

    You can get traffic from social networking sites like Facebook, Twitter, and Google+, but you have to spend time with this practice.

    It's a good idea to have a Facebook fan page.

    Now I'm trying to drive traffic to my websites through Amazon. I finally published my first Kindle ebook today.

    You have to be creative.




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    • Profile picture of the author ValCDesigns
      Since you have the money to invest in building a business which doesn't rely on Google and its funny little animals (penguins and pandas mostly), my advice is this: BING's advertising platform + building your own list.

      having a list of targeted prospects is the closing thing there is to being able to literally print money on demand; treat your list like gold and the list will put food on your table for years to come.
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  • Profile picture of the author Stuart Walker
    my marketing concierge doesn't rely on google at all. i didn't bother ranking my site as my competitors i'm sure are seo ninjas and i dont want to waste time losing ranking. i solicit my services via social networks and other freelancing sites. i even sell seo
    You don't bother to rank your own sites are you can't outrank your competitors yet you sell SEO services?

    Doesn't give me much faith in your ability when you're unable to rank your own sites.
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  • Profile picture of the author deborahdawui
    Originally Posted by arranrice View Post

    So over the past few months my sites have been basically diminished my Google penguin updates... I'm getting to the stage where I don't want to be relying on Google for traffic and revenue.

    What do you people think?

    I have the money to invest in new online businesses, but I'm not sure what to do as everything seems to revolve around Google.
    Your business doesn't have to rely on Google if you build a brand. How about online subscription business? Read this good guide.
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  • Profile picture of the author abuhanifa
    If you have got some money to invest then try PPC. You can start with FB Ads , clicks there are still cheap and don't be disheartened if you don't make money initially.

    If you want to invest less and make money then you can try getting a custom based designed around instagram/pinterest/Facebook/Google + and start gaining traffic from there. And I hope you know how to convert traffic to $$$$$
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    $500 daily limit fb ads accounts in stock
    Skype : abuhaneefa7
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  • Profile picture of the author digitalsapien
    The replies here are correct. Not all online businesses always rely on Google. There are other ways on how to make money online without the giant.
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    Discover what every Internet marketer needs to know about building a profitable online business only at Entrepreneurs Wealth League.

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    • Profile picture of the author JohnMcCabe
      Originally Posted by Slate Marketing View Post

      It's one thing not to "rely" on Google, I can understand that, but LOL at people who go to the opposite extreme and act like they don't care or want traffic from Google.
      Don't care? True. Don't want? False.

      Even if I matched Alexa's results and got 3% of my income from search traffic, it's still 3%. I'm just not going to turn myself inside out to get it.

      Originally Posted by Slate Marketing View Post

      You should never rely on Google or any other "one" traffic source but that doesn't mean you should focus and still optimize your site to rank as highly as possible. Google (and Bing) are still important and valuable, even if you are a large brand and have primary strategies of social media and PPC.
      True, again. When I set up a site, I go through a checklist to make sure the onsite stuff is covered. My non-search-focused efforts seem to take care of the offsite stuff without dodgy linking practices, spamming blog comments, creating and spreading crap for the sake of a link, etc. [Slate, I'm not implying you do this, but a lot of "pro" SEOs still do.]

      Originally Posted by Slate Marketing View Post

      Create a site that helps people, amazing content, reach out to others, make sure your SEO (on and off-page) is solid, and then work hard and make lots of money. You can make it happen.
      The key to this is to focus on those people, not fixate on keywords or links for the sake if impressing spiders, and so on. Never had a spider buy anything from me yet...
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  • Profile picture of the author gcbmark20
    Hi,

    You can GOOGLE PROOF yourself for good by building your own
    email BUYERS LIST.

    Of course if you don't have your own products to sell at first you can
    start by building a list and monetizing it by promoting other peoples
    products as an affiliate.

    Once you own a list and know how to market to that list you'll never
    need Google to support your living for much longer.

    SEO is one crazy world to be involved in.

    Get out and look at building your own email list.

    All the best
    Gavin
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  • Profile picture of the author jasondinner
    The minute I stopped bowing to Google or even caring if I get a single visitor from organic search, that's when my business exploded.

    Catering your business to a search engine algorithm is just asking for trouble.
    Signature

    "Human thoughts have the tendency to transform themselves into their physical equivalent." Earl Nightingale

    Super Affiliates Hang Out Here

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  • Profile picture of the author markt1
    Trying to rank and stay ranked in Google has been the bane of many internet marketer's existence.
    Simple answer - don't bother trying rank through Google, if for no other reason that the time it takes to get you there could be better spent in more productive efforts.

    Great answers in the above posts, none better (in my opinion) than to start by building your own list. Lots of ways to get this done, but get some solid advice on it first.
    While you're doing this you can drive relevant traffic by writing articles for authority sites in your own niche, and forum posting. All time tested, proven methods of getting quality traffic to your site.
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  • Profile picture of the author Randall Magwood
    Just do some paid advertising. There are alot of sites that you can do this on, and the results are quick.
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  • Profile picture of the author celente
    yes some good responses in here.

    doing PPC, Video ads, and forum banners is how we make our money, and there is not one thing I care about google, or have to rely on it to make money. I can totally just turn the other cheek to their stupid ways.

    But most poeple in the warrior forum, if google went down tomorrow, or did a big haul alogrithm change, they would lose their business, literally over night, that is something you do not want to do. Rely soley on google. its danger territory.
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  • Profile picture of the author figuringmoneyout
    As with anything, relying on one source can be devastating when they source disappears. With Google it's even more precarious since you never know when they will change everything and you won't be relevant anymore.

    The best way to survive is to focus on developing several strong sources of traffic. you can include Google in that but don't fully rely on it. Add in social networks, forums, and other places where your niche traffic hangs out. I find these types of traffic are better anyway if you are an affiliate marketer or selling your own product since they give you more authority and automatic trust with the visitor.

    Or if you really love Google traffic and they won't give you any... just buy it. They are always willing to give you traffic if you pay for it.
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