Creating and selling short but high quality PDF reports (or "hot sheets" as many like to call them) in a desperate niche is a proven way to start bringing in some decent cash - given that you're doing it right.
It's easy because you just focus on one problem/one solution in 10-15 pages, instead of writing a 200 page ebook. Price your report at $10 and all you need to do is make 5 sales a day to reach $50 dollars.
Why isn't everybody doing it?
Creating the report is actually the easy part - selling it is what many find difficult. But does it have to be that way? Nope. Selling becomes a lot more easier when you focus your efforts on getting laser targeted traffic to your sales page using the power of content marketing.
How can YOU do it successfully?
Create a blog on the exact topic of your short report and start posting quality (relevant) content consistently without giving away the 'meat'. Have your report's sales page linking to your blog. Promote it across the blog using banners and also tactfully recommend it from time to time within your posts. The more good content you post on your blog, the more search and social media traffic you will generate. As people start visiting your blog, there's a good chance that after reading your free blog posts a percentage of them will want to buy your paid report. And once they are on your buyer's list, you can create and sell them more such reports.
Don't let the simplicity of this method fool you. A blog can prove to be a powerful traffic generation tool that you can use to get exposure to your report and get consistent sales. And ultimately build an online business that you are in full control of.
All the best!