The age old question

Okay, please take my advice and comments as constructive criticism.

When I go to your website, I see a big problem for affiliates right away. You're offering 3-4 different programs on the same home page. There may be some cross-over between "sleep better", weight-loss, and self-help but it's not as large of a segment as each one individually. An affiliate may have a list in one of those niches... but all of them? Not as likely.

For example, if an affiliate with a weight loss of 10,000 subscribers saw your offer... how would they present it to their list? A portion of their list probably has no interest in a self-help program. Another portion of their list may not have any interest in a sleep better program either. So right from the get-go, a savvy affiliate will look at your site and say that most of your site's offers won't be compatible with their list and they'll look for a different product that is more compatible with their list.

It's not personal with affiliates... it's business and they want to maximize their EPC from every mail drop they do to any of their lists.

Salesletter-wise... it's rarely a good idea to lead with the price unless it's some type of short-duration sale price with a firm deadline.

Next, in several places on your website, you have an image of a blonde hair woman smiling with her arms crossed in front of her. Smiling is good... attractive model is also good... but arms crossed is not because subconsciously it tells the viewer to back off or keep their distance. You want prospects to feel warm and welcome to your site. You want to stay on the site and keep reading until they are ready to buy one of your products.

Sleep better niche. It's been awhile since I've written copy for this niche but here's what I do remember. The buyers of these types of products are usually women 40+. The look of the page is male friendly and crowded... it needs a lot more white space and softer color pallette. Even in households where the man is having sleep issues, it's normally their wives who make the buying decision or push/prod/nag their husband into doing something about their sleep disorder.

The copy is statistic-heavy which is a mistake. The person reading this doesn't care how many millions of people suffer from sleep disorders. They care about why THEY'RE not sleeping better. So tell them the benefits for them.

Weight loss niche. I've written A LOT of copy for this niche. If you want to compete on ClickBank for weight loss, then 50% affiliate commission won't draw big affiliates. Not when almost the entire top 20-30 products in this niche are offering 75% commission.

Weight loss niche has different hot buttons, problem areas, and buzz words for men than for women. Selling a weight loss product to both men and women from the same salesletter is much harder than talking to each gender separately.

Your weight loss salesletter has no mention of money-back guarantee (a ClickBank requirement by the way). It does not connect with the pain points of the target market or use their specific buzz words. And leading with a series of questions at the beginning of a salesletter only works IF you are 100% sure you already know their answer and can script your reply immediately after answering the question. It has to be a narrow path with no wiggle room for alternate answers.

Example (Yours): "Are you frustrated that you can't reduce your weight?"

Realistic answer: 'No, I don't like how my body looks anymore.' OR 'No, I tried on my winter wardrobe from last year and now I can't fit into them anymore.' OR 'No, I'm thinking of getting this for my husband.'

Narrow path question: "Do you want to get slimmer and trimmer?"

Anyways, that's what I quickly picked up from your site. If I were handling this as a paid consult, I'd spend several hours going over everything with a virtual fine tooth comb.

Hope that helps,

Mike

So, you'd rather have 50% of nothing instead of 25% of something, lol?

Getting started, as others have mentioned, is the tough part. You'll gain some momentum once you get rolling.

Besides the advice you've already received, I would just add that usually the best way to move off dead center is to go after one specific affiliate at a time.

One way of doing that is to visit other sites in your niche that you wouldn't be competing with to see if your product complements and "adds to" what they are selling. Personal contact with the owner, with an offer to review your product first, is one way that can be successful.

Offering more than 50% to get things going may be helpful. You don't have to stick with that amount for other affiliates.

Also, offering pre-written sales copy (email offers) can be a bonus since most webmasters don't have a lot of time and you know the product better than anyone else.

You might also visit some of the sites designed to introduce affiliates to offers - not that you have to advertise with them - but it will give you a clue about who the top affiliates are and the types of offers they like to see.

Good luck to you,

Steve