Clicking on Buy Button But Not Buying!

11 replies
I have just figured of late that many people (about 20%) are clicking on my Buy Now Buttons/Links going through to the Clickbank order form and then not actually purchasing.

I know this does happen as visitors like to have a little wonder around but is there really anything I can do? It is a professional sales page that converts reasonably well and usual Clickbank order form with picture of ebook, stating every clearly name of product and the free bonuses etc

Any comments or thoughts appreciated..
#button #buy #buying #clicking
  • Profile picture of the author Steve B
    Could be they're looking to see who is going to get the referring commission.

    Lots of folks on Clickbank want to get their own "discount" copy so they need to insert their own hoplink.

    Just a thought,

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  • Profile picture of the author anthonyfrye
    I would have to agree with Steve. They could be noticing it is an actual affiliate link and clicking away. Are you cloaking your affiliate links?

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  • Profile picture of the author Alex Blades
    Steve is right, people see who the affiliate is and buy through their own link. I am not sure why Clickbank does that, but it accounts for a massive amount of lost commissions.
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  • Profile picture of the author vedremo
    Banned
    Quite normal

    I think most people just like to see the order form before going ahead, make sure it works or something of that nature. Personally I do it with just about anything.

    20% conversion rate for an order form is quite normal I think, nothing to worry about. You could do the exit pop up (e.g. Lapdance) and stuff if you really wanted to, but just depends on the market as to how they respond to it. A lot of people are inclined to downsell, but I think that just devalues what you're trying to sell.
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  • Profile picture of the author WillR
    Quick solution. Stop using Clickbank. It's too well known that you can buy products through your own affiliate links. Having said that, this doesn't seem to be the issue in your case since you are saying it's your product so even if they bought through their own affiliate link, you would still be getting your cut.

    This is not at all uncommon though. You will see countless threads on this forum that backup what you have said. Many people click through to view the order form and payment pages and never buy. It's just what people do.

    One thing you could try is to have a price of say $27 on your salespage, then when they click through to the order form have it set at $22 or something similar. They will then think they have come across a mistake of yours and might be more likely to buy in order to take advantage of your mistake before you catch up on it.
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    • Profile picture of the author clever7
      Originally Posted by WillR View Post

      One thing you could try is to have a price of say $27 on your salespage, then when they click through to the order form have it set at $22 or something similar. They will then think they have come across a mistake of yours and might be more likely to buy in order to take advantage of your mistake before you catch up on it.
      I would believe that this was a 'mistake' made on purpose and the seller had another intention.




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