I own a local monthly print magazine. Now that I have built up a substantial list of local resident emails, I want to discontinue the print publication and do weekly editions that I send via email. I would like to get advertisers to purchase banner ads each week. Some of my print advertisers will not make the move. I may pick up some others that can afford the lesser email rates.
Does anyone have any experience they could share regarding local email marketing? My list is close to 10k email addresses. What should I charge for a banner each week?