I have a blog, it does pretty well, but I'm still relatively ignorant when it comes to marketing and monetizing internet traffic.
I've scoured the web for an answer to this question, and I haven't found much. Maybe that's because a short, simple answer doesn't exist.
In any case, here's my situation:
In August, my site got about 3 million views. In September, 3.5 million. This month, I'm pushing 5 million. I do have some ads. It's Wordads, which is, I'm told, the only option I really have. In August, I earned about $4,500. In September, $6,500. That was with just one ad at the bottom of each page. Starting in October I asked the Wordads folks to put a banner ad at the top in addition to the ad at the bottom. They did, but I won't know what I earned for October until they release my earnings report in mid November.
Of course I'm thrilled to be making this kind of money from a blog. Going in, I never expected to make even 100 bucks in one month. But, now that my site has taken off, I want to make sure I'm not leaving money on the table. I've got a family, and my site has become my biggest source of income.
So, does my views vs earnings ratio sound fair? I read a few folks online who claimed you ought to be making 5,000 bucks per 1 million hits. If that's true, I'm allowing myself to get scammed pretty badly. If I'm not making as much as I should be, I'll leave Wordpress and start my own site. But I won't bother doing that if the money would be about the same.
Sorry for the long soliloquy. Any insights? Thanks.