Selling Website, Experienced Advice Needed

by van459
3 replies
Over the last year (I know, short time) I have built a WordPress reviews and ranking site for a specific niche. I currently get around 30k visits a month, generating me at minimum $300 in affiliate commissions from a minimum of $2,500 in sales.

The company(site) that I affiliate with, is the top dog in this specific niche, and I solely promote their content.

My question, is- How valuable does this make my website to companies A, Y, and Z who compete with the top dog that I promote. After all, wouldn't they rather process an additional $2,500 each month, and generate branding and exposure FROM traffic that otherwise is going to their competition who is winning the niche? (note- all these companies sell the exact same brand products)

Do I have ground to stand on here, for trying to sell my website to companies A, Y, and Z?

side note- my reason for selling is that I graduate college in the spring and am content with cashing out and moving forward.
#advice #experienced #needed #selling #website
  • Profile picture of the author Thomas Smale
    Have you tried contacting any of the competitors? Never know until you ask.

    On the open market the site is likely worth ~$7k, but to a competitor it could be worth quite a lot more so definitely worth asking. Bear in mind, if your site is a review site, they probably won't touch it as that opens them up to a number of potential legal issues.
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    I specialize in selling websites over $10,000 in value. No obligation, confidential valuation here.
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    • Profile picture of the author Steve B
      Van,

      I don't think your site will be particularly valuable to competitors of the site you're promoting. Why?

      Because the content and reviews you have are for a "big dog" in the niche and a competitor is not going to see money added to their bottom line simply because an affiliate for the top dog drops out. How would you ever measure what that lack of promotion means to a competitor?

      I think a better strategy for your site would be to turn your site into a more objective "portal" site that featured the latest products in the niche regardless of the company promoting the product. Yes, doing this would take a little work but you're already got a good start.

      Selling to a competitor, I see no advantage to them with such a sale.

      You might be able to sell to an affiliate who wants to take over your position of $300/month, but I think you would be lucky to make much money at all if you do that.

      You're experiencing what I call the "ugly downside" of being an affiliate. You sell $2500 of product and make $300 in commissions. Wouldn't it be better to claim all the sales yourself. (Yes affiliates, I realize there are higher commissions to be made in certain other products).

      The very best to you in your new career,

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author larryboy03
    Originally Posted by van459 View Post

    Over the last year (I know, short time) I have built a WordPress reviews and ranking site for a specific niche. I currently get around 30k visits a month, generating me at minimum $300 in affiliate commissions from a minimum of $2,500 in sales.

    The company(site) that I affiliate with, is the top dog in this specific niche, and I solely promote their content.

    My question, is- How valuable does this make my website to companies A, Y, and Z who compete with the top dog that I promote. After all, wouldn't they rather process an additional $2,500 each month, and generate branding and exposure FROM traffic that otherwise is going to their competition who is winning the niche? (note- all these companies sell the exact same brand products)

    Do I have ground to stand on here, for trying to sell my website to companies A, Y, and Z?

    side note- my reason for selling is that I graduate college in the spring and am content with cashing out and moving forward.
    I am not an expert myself but in august I sold a website of mine for $1750 and the site had 5 pages of content. The site made around $220 per month, it also had next to no more potential, there was no way to monetize that kind of niche either except adsense.

    The buyer told me he only wanted the site for his portfolio.

    The keywords had no good cpc either 20p max. It just shows that you can sell any kind of site to be honest. As long as its earning money its worth something. Some say sites are worth 7-12 times its monthly revenue but some may argue.
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    Do you have a website making money and want to sell it? Contact me, I'm looking to buy sites monetized by Amazon and Adsense!!
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