3 replies
Hello,

I am about to write a bunch of high quality articles but am torn between 2 separate ideas.

1. Blogging - should I implement all these articles into a blog and get traffic via the search engines?

2. Newsletter - should I create a landing page where people opt in to my newsletter and send them a weekly newsletter with tips and guides?

Each one sounds great. Implementing both would make me content stir crazy. If you think implementing both would be good can anyone give me some advice as to how I would separate my content via blogging with a newsletter.

If you think one is better than the other please elaborate.
#blog #newsletter
  • Profile picture of the author TerryX
    If you blog you can send a newsletter of the posts. That way you only write it once.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by chdduncan View Post

    Blog or Newsletter?
    Why is this an either/or?

    I use all the content I create three times over.

    I start by publishing it on my own blog, to provide "content" and to secure the initial indexation-rights for myself. Then I have it as widely re-published as possible anywhere relevant that I can (that's called "article marketing" - and as an afterthought, at the end I even dump a copy of it in "Ezine Articles" directory, just in case anyone else wants to take it from there - with my link - and publish it some more), and then I re-use it all for my autoresponder series to send out to my subscribers.

    There's no point in having good content and not publishing it myself, on my own site. And the rest is how I generate traffic and send content to my subscribers. I need all three, but I don't want to have to write more than three articles per month (per niche). That's plenty! Writing an article is a "big job", for me - that's real work!

    It's never caused me a real problem that I'm aware of, re-using all the content.

    Originally Posted by chdduncan View Post

    1. Blogging - should I implement all these articles into a blog and get traffic via the search engines?
    "Getting traffic via the search engines" is the least of my concerns. I can't make a living from that traffic. (I do get floods of it, I admit - but it's crap traffic, by comparison with article marketing traffic. It's actually about 20% of my total traffic but only 3% of my income - that's how bad it is, by comparison!).

    Originally Posted by chdduncan View Post

    2. Newsletter - should I create a landing page where people opt in to my newsletter and send them a weekly newsletter with tips and guides?
    Yes.

    But you'll (probably) need to offer more than just "a newsletter" to get many email addresses. A free report and a free newsletter subscription gives you a much better chance, if the free report is well targeted (or if the traffic is well targeted, if you want to look at it that way round).

    Originally Posted by chdduncan View Post

    can anyone give me some advice as to how I would separate my content via blogging with a newsletter.
    I just divide each article more or less into two, myself.

    I write 3 articles per month, per niche, and each article makes up 2 emails, and I send emails every 5 days, so it all works out "fairly well balanced".

    The emails I send out are half an article, plus a bit on the beginning and the end (for "continuity") plus an occasional product-promotion, in about one email in three.
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    • Profile picture of the author chdduncan
      So create a blog, then use that content around the web via content syndication and then send that article to my list as well.

      That sounds like a great idea. I see using the blog as a portal and using the content for that portal for traffic generation and also building rapport with your list at the same time. Talk about knocking 3 birds out with 1 stone.

      Thank you for your post. Highly appreciated.
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      "I have not failed, I have just found 10,000 ways that wont work"

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