Repurposing autoresponder content for blog

by jamix
3 replies
I have a website with quality evergreen articles that started getting decent organic traffic lately (around 200 visits/day). I want to start building my list, so I'm working on the squeeze page and writing the content for the autoresponder sequence.

I'd like to start a blog on the website eventually. Is it OK to repurpose my emails as blog posts at some point, or it's better to have totally original content in the blog? How do you approach that?
#autoresponder #blog #content #repurposing
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by jamix View Post

    Is it OK to repurpose my emails as blog posts at some point
    Yes.

    Originally Posted by jamix View Post

    How do you approach that?
    I use all the content I create three times over.

    I start by publishing it on my own blog, to provide "content" and to secure the initial indexation-rights for myself. Then I have it as widely re-published as possible anywhere relevant that I can (that's called "article marketing" - and as an afterthought, at the end I even dump a copy of it in "Ezine Articles" directory, just in case anyone else wants to take it from there - with my link - and publish it some more), and then I re-use it in my autoresponder to send out to my subscribers, by adding it on to the end of my ever-growing series of emails.

    There's no point in having good content and not publishing it myself, on my own site. And the rest is how I generate traffic and send content to my subscribers. I need all three, but I don't want to have to write more than three articles per month (per niche). That's plenty of content, even for an article marketer. Writing an article is a "big job", for me - that's real work!

    I do it "the other way round" from what you're asking about, in a sense, but the outcome is pretty similar. Mine start as articles, and end up as autoresponder content. I just divide each article more or less into two, myself. I write 3 articles per month, per niche, and each article makes up 2 emails, and I send emails every 5 days, so it all works out fairly neatly. The emails I send out are half an article, plus a bit on the beginning and the end (for "continuity") plus an occasional product-promotion, in about one email in three.
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  • Profile picture of the author TerryX
    Great advice Alexa, It's refreshing to see someone working smarter instead of harder.
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  • Profile picture of the author jamix
    Alexa, thank you for great advice. And thank you for linking to your posts in other threads - they are a source of excellent knowledge that go straight to my Evernote
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