Ok to reuse WSO sales copy?

by newBum76

Posted: 10 years ago 12 replies

INTERNET MARKETING

I'm planning on releasing a version 2.0 of my WSO fairly soon and I'm just wondering if there are any issues with using my original sales copy again?

Seemed to work pretty well last time so I'd rather just update portions of it rather than write all new copy from scratch.

Thanks in advance!

Jon

#copy #reuse #sales #wso

Paul Myers 10 years ago

As long as it's your copy, that's fine. Just make sure you're clear on what's new, or you'll get eaten alive by people who don't read.

Paul
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IzzuDino 10 years ago

Shouldn't be any problem if you ask me. Just add the headline "2.0 update" or something to indicate that it is a newer, better version
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Bill_Z 10 years ago

Definitely. Just add the appropriate changes for the updates and you're good to go.
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newBum76 10 years ago

Thanks everybody, much appreciated!
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WillR 10 years ago

Agree with Paul.

Make certain of two things:

1) You make it very clear what has changed in this version...

2) You make it very clear what those who purchased the original version are entitled to. Do they have to buy it again or is there an update option?

These are the two biggest things people want to know when they see a new version of a previous product released.
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- honestim 10 years ago
  
  If your copy works for you there is no need to change it. Rinse and repeat as they say it. As Paul mentioned please be cautious about making the changes conspicuous. You should be good.
  
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  HonestIM
  
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natebunger 10 years ago

I agree that your current copy is already excellent. But if you think a few changes will make it more exciting then you go ahead. Little changes won’t hurt anyway.

However, please make sure that it won’t do anything harmful to the older version of your copy. Good luck and congratulations in advance!

Nate
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KevinChapman 10 years ago

I'd think it was fine, just update your title and chosen text then maybe change the colours so it looks different? But keep the same graphics etc.
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WillR 10 years ago

I would be a little careful if using the same graphics. I think a new version of your product should have a different looking salespage otherwise you might get a lot of people leaving the page because they think it is something they have already seen before.
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Mark Pescetti 10 years ago

Is the product basically the same - but on steroids?

If you can express bigger, better benefits, why not write new copy?

Mark
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- AnnaMacko 10 years ago
  
  For SEO purposes I would change all the words around.
  If it all all copied then it will not rank. sorry to brake it to you!
  
  I recommend you just keep the jist of it and rewrite it in different words.
  
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Moneymaker2012 10 years ago

just mention what changes you have made, add something like "killer techniques added"
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Ok to reuse WSO sales copy?

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