Please help w/my communication model

by BGH
6 replies
Hello,
I am launching a website about a Sports Investing System in the next 2 weeks. We will be providing a system for sports bettors to follow. The revenue model will be a one-time fee for the whole year or a monthly subscription model. A lot of consideration has gone into the variables incorporated into the picks and the system has been successful over the last few years. We have a list of 150 people we send out the picks to everyday (or when appropriate). Everyone loves the system so we decided to launch a site... Anyhow, my question is about the communication model for non-paying members. Let's say, someone comes to the site and converts to a non-paying member. The fill out our form, we issue a 60 day free trial. Hopefully they will love the system and want to become a paying member. We will be using Infusionsoft. Below, is what I am thinking for a communication model to create conversions from non-paying to paid subscribers. Any opinions and advice for improving the model would be greatly appreciated. Thank you in advance for your help.

Day 1 - They receive an email titled instructions for SIS. We also explain the system is $57.00 a month after the 60 day trial period but if they sign up now and pre-pay for the whole year they will only pay $288.00 and save $360 (offer expires in 24 hours) This breaks down to $24.00 a month

Day 2 through 60 - They continue receiving the picks everyday for free

Day 7 - Promotional email, sign up now, pre-pay for the whole year and pay a one-time membership fee of $324.00. Making the monthly fee only $29.00, saving them $336.00 a year! Offer expires in 48 hours

Day 31 - Promotional email, sign up now, Pre-pay for the whole year and pay a one-time membership fee of $408.00. Making the monthly fee only $34.00, saving them $276.00 a year! Offer is valid until the 60 day trial expires

Day 45 - They receive a reminder email about the offer letting them know there is only 15 days left to act!

Day 58 - They receive a reminder email about the offer letting them know there is only 2 days left to act!

Day 60 - They are notified their membership has expired. General results of last 60 days are recapped. They are reminded they can join for a monthly fee of $57.00

Day 61 and on - They are moved to a different group in Infusionsoft. We send them a dally email with results but no picks, affiliate links to our recommended sports books and a link to register and become a paying customer until they opt out or become a paying member

Thank you!
#communication #model #w or my
  • Profile picture of the author dan11749
    Looks good to me.
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  • Profile picture of the author zimzalabim
    I'd say you have it sussed. The 60 day free trial should be a big persuader - and a big money spinner if you have great results during it.
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  • Profile picture of the author Chris Luck
    Hello there! First of all, fantastic idea for doing a Sports Investing System. You’re going to do very well, I can see your passion in the post.

    I would suggest possibly re-evaluating the 60 day free trial idea, and taking it down to either 7 days or 15 days. Split test, obviously. I’ve never seen anything with a 60 day free trial. Maybe that’s the norm in your industry though?

    I wouldn’t wait 7 days to send your 2nd promotional email. I’d try moving it up to Day 3 or day 4. Especially if they’re getting rock solid picks in-between.

    When you’re doing your daily free picks from Day 2 - 60… I would have a soft sell in the signature of your email. And also, make sure your signature is a (real person) and not something like (SIS Team). The more personal, the better. Add a picture of that real person too if you can.

    For the Day 31 Promotional email - I would also back that down like the day 7 promotion. You don’t want to have to sit around and wait 31 days to try and get someone to convert.

    My personal strategy is a 3:1 ratio. For every 3 free-content emails I send, the 4th will be a promotional email. That has worked out well for me.

    Most importantly, with Infusionsoft, you can test like a mad man with their platform, so take advantage of that - along with tagging, etc.
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  • Profile picture of the author BGH
    Thank you dan11749, masudrumii and zimzalabim.

    Chris Luck - Thank you for the analysis and feedback. You have a good point on a 60 day trial being too long. My system creates profits over time and there is absolutely short term loses. The people who will grow their bankrolls will be disciplined gamblers who stick to the system and stay in it for the long haul. So, I am nervous if the trial is too short and they lose a few bets they will not convert. I want everyone to have a chance to see the credibility of the system over time.

    I will consider moving up the promotional emails, great advice. A soft sell in the signature is also a good idea. I will probably promote a trusted Sportsbook as an affiliate. I can't wait to split test in Infusiosoft, this is my first time using the software. Thanks again for all of your help.
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    • Profile picture of the author opeo
      Originally Posted by BGH View Post

      Thank you dan11749, masudrumii and zimzalabim.

      Chris Luck - Thank you for the analysis and feedback. You have a good point on a 60 day trial being too long. My system creates profits over time and there is absolutely short term loses. The people who will grow their bankrolls will be disciplined gamblers who stick to the system and stay in it for the long haul. So, I am nervous if the trial is too short and they lose a few bets they will not convert. I want everyone to have a chance to see the credibility of the system over time.

      I will consider moving up the promotional emails, great advice. A soft sell in the signature is also a good idea. I will probably promote a trusted Sportsbook as an affiliate. I can't wait to split test in Infusiosoft, this is my first time using the software. Thanks again for all of your help.
      Is this system still running? if yes kindly point me to the website. I'm looking to lunch a similar service and would love to partner with someone with experience.
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  • Profile picture of the author AnnaMacko
    [DELETED]
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by AnnaMacko View Post

      Use mailchimp
      This kind of product/service is prohibited by Mailchimp's terms of service, Anna.
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