#1: A normal sales funnel would take you to an order page and if they say yes to the offer, they will be taken to the upsell. If they say no to the offer, they will be taken to the downsell.
#2: I have seen some examples recently where marketers are putting all their options on one order page. So they would have 3 choices on one page instead of taking people through an actual funnel. The people select which option they want, and checkout.
Has anyone tested which method actually pulls better?