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I find that this is the hardest part of Internet Marketing

by Jolly2step
23 replies
Thinking of a great idea then going from there. Hands down thee hardest part for me. It is hard for me to come up with something original and unsaturated. Anyways, How do you guys get over this little obstacle / writers block? What happens when you think of something genius but the competition is too high or doesn't exist in keyword planning? Any inspirational sites you guys visit? Thanks.
#find #hardest #internet #marketing #part
  • Profile picture of the author Chris Luck
    In my experience, Going after ideas that (are) in saturated and competitive markets is far better than going after ideas that haven't been done before.

    Simply because... when you go into saturated and competitive markets... you already (know) that it will be a very lucrative journey for you with light at the end of the tunnel.

    If you go into a market where there isn't any competition, you could be falling into a deep dark hole with nothing to show for.
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    • Profile picture of the author MissTerraK
      Then again, millionaires were made from products in markets without any competition. Think Pet Rocks, Plastic Turkey Wishbones, The Snuggie, Big Mouth Billy Bass, etc.

      How will you know if you have a winner on your hands if you don't step out into the obscure?

      Terra
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    • Profile picture of the author Steve B
      Originally Posted by Chris Luck View Post

      when you go into saturated and competitive markets... you already (know) that it will be a very lucrative journey for you

      Chris,

      If this were true, all anyone would have to do is throw up a website in any of the following markets:

      Dating
      Weight loss
      Make money
      Technology
      Travel
      Entertainment

      It's not that easy! Saturated markets don't guarantee anything. There are winners in every market . . . but the more saturated a market, the more losers there are. I would say the vast majority of commercial sites in any of the markets listed above make no appreciable profit whatsoever.

      Steve
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      • Profile picture of the author discrat
        Originally Posted by Steve B View Post

        Chris,

        If this were true, all anyone would have to do is throw up a website in any of the following markets:

        Dating
        Weight loss
        Make money
        Technology
        Travel
        Entertainment

        It's not that easy! Saturated markets don't guarantee anything. There are winners in every market . . . but the more saturated a market, the more losers there are. I would say the vast majority of commercial sites in any of the markets listed above make no appreciable profit whatsoever.

        Steve
        I kind of disagree to a certain extent with this. If you want to really realize big rewards and big money then these are some niches to consider IF.........you really know the journey that lays before and IF you realize it will take a lot of time and work to reach your goals.

        These niches will never get over saturated and there will ALWAYS be money to be made with them.

        Obviously, it is more than putting up a website.

        Of course you are going to have more losers in these niches. More so then the 'Unicycle' Niche or 'frisbee golf' niche. But the winners will also be prevalent with huge, huge pay outs if done correctly and with perseverance.

        Robert
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      • Profile picture of the author timpears
        Originally Posted by Steve B View Post

        Chris,

        If this were true, all anyone would have to do is throw up a website in any of the following markets:

        Dating
        Weight loss
        Make money
        Technology
        Travel
        Entertainment

        It's not that easy! Saturated markets don't guarantee anything. There are winners in every market . . . but the more saturated a market, the more losers there are. I would say the vast majority of commercial sites in any of the markets listed above make no appreciable profit whatsoever.

        Steve
        Steve, the saturated markets will tell you where the money is. Then you got to find the section of the market that you can rank for. Then do the work to get it ranked.

        No one said it was gonna be easy, but most of the time, finding the next Pet Rock is a futile experience. Back in the old days of mail order, they would tell us to advertise where you see the most ads as that is where the readers are, and the cash.

        So pick one of those niches you listed, and then find the keyword in that niche that you can rank for, and go rank for it.
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        Tim Pears

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        • Profile picture of the author glowworm
          Banned
          It's really quite easy. Find a niche. Put your own inimitable stamp on it. Reap the rewards. If you're incapable of doing that, why are you in IM?
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  • Profile picture of the author JRJWrites
    Agreed. It took me a long time to find my niche, and even then it's not all that much of a good one.
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  • Profile picture of the author cpwebsite
    It's a trade off.

    A saturated market means that if you can get all of the visitors you will make money - and you know there are interested visitors. However, it is a lot harder to get those visitors, and there are many more people fighting for those visitors - which ultimately means that there will be more losers. These markets often have key players who are well established.

    An unsaturated market means that you have none of the previous guarantees. You do not know if there is a large interested audience or something similar. However, on the off hand it is easier to get traffic.
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  • Profile picture of the author Jonathan 2.0
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    • Profile picture of the author Horny Devil
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      Originally Posted by Jolly2step View Post

      Thinking of a great idea then going from there. Hands down thee hardest part for me. It is hard for me to come up with something original and unsaturated. Anyways, How do you guys get over this little obstacle / writers block?
      No it's not hard. It's relatively easy. But if you're looking for the "holy grail" of exclusive ideas, then it may take some time. There are thousand upon thousand of novel, and totally exclusive ideas out there in a massive market where much is still untapped.

      You get over "this little obstacle", as you put it, by simply getting a yellow/white pages in front of you. Analyse each category, sub-divide that category, think of spin-offs, and come up with your niche.

      Spend less time thinking about it, and more time actually DOING IT.


      Originally Posted by Chris Luck View Post

      In my experience, Going after ideas that (are) in saturated and competitive markets is far better than going after ideas that haven't been done before.

      Simply because... when you go into saturated and competitive markets... you already (know) that it will be a very lucrative journey for you with light at the end of the tunnel.
      Wrong, wrong, and wrong.

      Why think that purely because you enter into a competitive market that YOU WILL BE successful? If you enter into a market that's unexploited then you stand to get the lion's share of the money. Better to have 100% or 90% of everything, than 0.001% of a mega market where you have to be constantly on your toes with your marketing prowess to keep up with the big players in the field.


      Originally Posted by MissTerraK View Post

      Then again, millionaires were made from products in markets without any competition. Think Pet Rocks, Plastic Turkey Wishbones, The Snuggie, Big Mouth Billy Bass, etc.

      How will you know if you have a winner on your hands if you don't step out into the obscure?

      Terra
      Couldn't have put it better, Terra.


      Originally Posted by Steve B View Post

      Chris,

      If this were true, all anyone would have to do is throw up a website in any of the following markets:

      Dating
      Weight loss
      Make money
      Technology
      Travel
      Entertainment

      It's not that easy! Saturated markets don't guarantee anything. There are winners in every market . . . but the more saturated a market, the more losers there are. I would say the vast majority of commercial sites in any of the markets listed above make no appreciable profit whatsoever.

      Steve
      Well said Steve.


      Originally Posted by cpwebsite View Post

      It's a trade off.

      A saturated market means that if you can get all of the visitors you will make money . . .

      An unsaturated market means that you have none of the previous guarantees . . .
      What a load of rubbish, and the worst comment in the entire thread.

      In a saturated market you will NEVER get ALL of the visitors, simply because in a saturated market you will NEVER be the biggest player.

      An unsaturated market may not give you cast iron guarantees of traffic by volume, or mega interest, but what it does provide is exclusivity. If you corner that niche, however small, then it's yours to exploit to the full potential.

      If you need convincing of this, simply PM me, and I'll show you in less than a minute how it's done. In all likelihood, you're talking the talk - with no experience, and attempting to walk the walk - when you haven't even been there yourself. So unless you're making top money in a completely saturated market, why offer opinions that are not only irrelevant, but fly in the face of reality.


      Originally Posted by Jonathan 2.0 View Post

      You don't necessarily need a great “original” idea.
      Yes, you don't necessarily need an "original" idea, but it certainly helps a great deal if you've got one.
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  • Profile picture of the author RogueOne
    You do not know if there is a large interested audience or something similar.
    Unless, of course, you've done your research.

    Listen! Listen to what people are talking about or problems they are having, etc. If enough people want or need the same thing, and there is no good solution available, you've got an in.
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    • Profile picture of the author SuddenHealth
      Rogue is right, listen to people and provide what they are not getting, but the other thing is that you want to do what you're passionate about. If you're only doing or selling stuff to make money and not because you love it, your buyers will see that.
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  • Profile picture of the author Jolly2step
    Yes maybe i am thinking too much, but i would like to "stand out" from the rest. Haha good call on the white/yellow pages. I just need some inspiration, that's all. Maybe ill do some browsing on ClickBank here shortly. I had a pretty good idea in "Graphics" but some companies will let people generate them for free so mine would have to be premium, but i would also offer other quality content. The competition for this niche is Low competition with 40,000 per month on the one keyword. Do you guys think that is too low or just right? Appreciate all the feedback on this topic by the way! Good information.
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  • Profile picture of the author odohjc
    Hi Jolly2step,
    I don't know what you want. Do you want to make a living from internet? You must make a choice. If you are hungry of course you must say so before somebody helps you.

    Here should be for those who know what they want and want to be guided on how to achieve their target or goal. So I do not know how to help you until you make your mind on what you want.
    odohjc
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  • Profile picture of the author nross128
    Originally Posted by Jolly2step View Post

    Thinking of a great idea then going from there. Hands down thee hardest part for me. It is hard for me to come up with something original and unsaturated. Anyways, How do you guys get over this little obstacle / writers block? What happens when you think of something genius but the competition is too high or doesn't exist in keyword planning? Any inspirational sites you guys visit? Thanks.
    Dont worry your not alone there are many people that face this problem including me. When you have an idea that you would love to create something around then you need to figure out if the market wants or needs it. If you hit a block trying to figure out how to get over the competition then the best way to get over this is side door marketing. Say you want to go after online dating which is huge competition with multi million dollar companies. What you need to do is find something that is related to online dating like online chatting sites where people find online dates. This might have a lot less competition but people are still looking for the same things. When you use a side door there is a lot less competition but you can still market the high competition sites
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  • Profile picture of the author Jon Patrick
    Originally Posted by Jolly2step View Post

    It is hard for me to come up with something original and unsaturated.
    Your problem reminds me of a personal story which you may find illuminating.

    Years ago, I owned a route of small candy vending machines. When I was thinking about getting into that business, one thing that discouraged me was the fact that so many restaurants and other businesses already had candy machines in their entryways.

    It seemed like the market was saturated and I would have a very hard time getting my own candy machines into any businesses.

    But someone gave me a bit of sage advice which, at the time, was a real eye-opener for me. This person pointed out that when you see a candy machine in a business's entryway, that is instant proof that the business is open to putting candy machines there. Instead of being discouraged, be encouraged - and ask them to let you put your candy machine there also.

    I gave it a shot, and found that I had no problem placing all of my candy machines in businesses. Some didn't let me, saying they already had enough, but plenty of others did.

    The same goes for almost any other line of business. The appearance of a "saturated" market often means there is a big opportunity at play, and the market is just waiting for you to jump in and take a slice.

    Best Regards,
    Jon
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  • Profile picture of the author MKCookins
    If you are wanting to stand out -- you need to drill down into you're market. Wheather or not your market is very competitive or not, you need to drill down your niche to meet a certain group of people's needs.

    By drilling your niche down into a super niche you can effectively help the people you are targeting better, get more targeted traffic to your site, and in effect make more money.

    Think of it this way...

    A brain surgeon makes A LOT more money then a regular family doctor -- because he has Specific Knowledge!

    So, get as specific as you can with your niche, provide a solution to their problem, and you will be more likely to make more money and make it faster.
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  • Profile picture of the author seonutshell
    If you come up with something that does not exist in the Keyword planner, its time to move on in most cases.

    But if the competition is too high, narrow it down! Find specific areas in the niche where the competition is low and go from there. Once you get lots of low competition keywords ranked, you can pull in more traffic than the sites you previously thought you could not beat! about 80 percent of traffic comes from long tail keywords.

    Hope this helps
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  • Profile picture of the author WillR
    Find something that is already popular and selling well and add your own twist to it. Or find something that is selling well and beat them at the game of marketing.
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    • Profile picture of the author Steve B
      Originally Posted by WillR View Post

      Find something that is already popular and selling well and add your own twist to it. Or find something that is selling well and beat them at the game of marketing.

      You are right Will. What you have called "adding your own twist," I call differentiating or positioning your brand in the niche. It means making your product and/or marketing different so that it stands above the masses. The more you differentiate what you're doing, the less likely you are to be compared directly with other businesses in the niche.

      And when that happens, you somewhat negate the advantage of the current market leaders because you won't be competing head to head.

      You will be the very best at what you specifically do.

      Good luck to you,

      Steve
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  • Profile picture of the author WillMitchell
    Here are a few tips that should help you move forward:

    1. There are more ways to get traffic than just SEO.

    Pick something that you can be an expert about, create a valuable resource about it (a.k.a. your website), and then find people who will enjoy what you made. Worry about monetization after you got some traffic flowing in, but do try and collect emails and such from day one.

    2. Stop worrying so much about finding "the perfect keyword".

    Honestly, there is traffic available in every major niche, you don't need to find some idealistic exact match keyword to build around. Identify the questions that your readers are asking, then create content that answers them.

    3. Focus on building a community.

    This sort of goes back to what I said in #1 about collecting emails. You should be doing everything you in your power to retain every single visitor that finds your site.

    4. Plan ahead.

    There should never be any point where you have to fight writer's block, because you should already know what you need to write. This is where all that audience research in #2 comes in handy. Ideally, you shouldn't be struggling with writer's block until after you've exhausted your initial content plan and you've been creating new content for several weeks.

    Hope those help you start making some progress. We're all here rooting for you!
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  • Profile picture of the author dan11749
    I think you are looking at things incorrectly. You are looking from the viewpoint that saturation is a bad thing. I think you should consider doing a 180 and seeing saturation as a good thing. Yes, that means there is more competition, but it's for a reason: the subject sells. High saturation means you can't really go wrong.
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  • Profile picture of the author Seovault
    Hahah that happens to me all the time, it is easy, Stay Focused and make it unique! You don't have to reinvent the wheel but find a way to make it fresh, maybe try it and see what creative way you can go about it, you might be surprised as to what you find!
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  • Profile picture of the author Jolly2step
    All really good information. Thanks guys.
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