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How much is each client worth?

by Michael Shook
5 replies
I came across this article this morning and wasn't quite sure what to expect. But once I read it, my mind starting working overtime. Its nice to see people succeeding in areas of the internet that aren't necessarily about MMO and I thought it was kind of cool to share. I don't know this guy, but his work ethic is amazing.

The philosophy of attracting readers vs. making a sale
#client #client value #long-term relationship #worth
  • Profile picture of the author laurencewins
    That is a sound business....he not only attracts customers but also repeat customers because of the extra books. He writes each one once and gets loads of passive income from each one. That is GOLD!
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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    • Profile picture of the author honestim
      Awesome share, thanks a lot!

      "A reader is worth a lot more than a sale..." so very true and we so often end up running after that sale.

      Best
      HonestIM
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      • Profile picture of the author Michael Shook
        Originally Posted by honestim View Post

        Awesome share, thanks a lot!

        "A reader is worth a lot more than a sale..." so very true and we so often end up running after that sale.

        Best
        HonestIM
        We do have those reminders here, but they often get overshadowed by promos for the next big shiny thing. Not that all those things are terrible, some are excellent, it's just a difficult way to live IMO.
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    • Profile picture of the author Michael Shook
      Originally Posted by laurencewins View Post

      That is a sound business....he not only attracts customers but also repeat customers because of the extra books. He writes each one once and gets loads of passive income from each one. That is GOLD!
      It's like all the good parts, without the craziness. I don't him personally, and I suspect his knowledge has been bought with a good share of mistakes, but I really appreciate him sharing this.
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  • Profile picture of the author Horny Devil
    Banned
    Originally Posted by JMichaelZ View Post

    How much is each client worth?
    Each client is worth only the value you give them. Stop giving the value, and you stop having clients. Simple.
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