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Long Sales Page or Shopify Type Site?

by Uberam
6 replies
Hi all,

I'm just wondering if there is a general consensus on whether the format of long sales pages or Shopify style sites are more conducive to sales?

For the long sales letter type site, I mean something like this.

Jeff Walker seems to think that the long sales letter sites are a thing of the past. But I know that the link I provided above has made millions of pounds in sales.

Anyone have a view?

Also, is it OK to post websites and get feedback from other Warriors? I'm pretty new to this.

Cheers
U.
#long #page #sales #shopify #site #type
  • Profile picture of the author Patbinc
    Best way to know what works and what's not allowed on Warrior Forum is to read the "sticky" threads at the top of the Main Internet Marketing Discussion Forum. That way you will be sure of what you ought to do when you are in here.

    As for the long vs short sales pages, I think it ultimately comes down to personal preference because the other variables are just too many. Like some products will work better with long sales pages; some markets and leads will convert better with short sales copy and so on.

    Maybe you should consider creating both long and short sales pages and testing to see what works best in your circumstances - there's no one size fits all unfortunately.
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  • Profile picture of the author shawnlebrun
    If the prospect KNOWS about the product or products... if it's a commodity that is pretty well known... you can get away with shorter catalog style copy.

    If there are elements of the offer that are unknown, and you have to spell out the benefits and reason why they should buy... longer copy.

    Copy is simply a sales pitch. So, the length of copy depends on what you're selling. It has to be long enough to cover all the important parts needed to make a sale... yet short enough to hold attention.

    So, it's all case dependent... I still have 20+ page sales letters online that are pulling six figures a year, while some of my short review pages don't do a fraction of that.
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  • Profile picture of the author Chris Luck
    It all depends on what you're selling and what your'e audience is most responsive to.

    If you're selling an IM product, and you only have 1, then a Shopify site is (not) the way to go.

    However, if you're selling many products in a niche (like tshirts), then it is.

    Most importantly, analyze your top competitors and see what they're doing.

    Never go into building a business with your blinders on.
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  • Profile picture of the author Samuel Adams
    If this type of site is still converting well, why not emulate it rather than listening to critics who have never earned money in internet marketing?
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    • Profile picture of the author Uberam
      Some sage advice here chaps - many thanks to all.
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  • Profile picture of the author Moneymaker2012
    there are two different conditions,
    1- If the product is less expensive than you don't need Long sale pages,

    2- If the product is expensive than you really need long sale pages so buyers can have detailed review before buying and you can satisfy them.
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