Another Big Launch Goes Haywire

50 replies
Unless I have a particular interest in the product that's being released (rare), I pay very little attention to product launches. I generally find out about them when a bunch of emails with similar subject lines appear in my inbox. (Don't Buy XXXXXX.... until you see my bonus!)

<delete... delete... delete... delete... delete...>

However an email subject line about a currently launching product caught my eye this morning, and I opened it out of curiousity.

Launch deferred... Bonus deferred...

Wow, really?

Yep. That was no slick subject line just to get folks to read the email. It was the real deal.

Another big guru product launch came to screeching halt. Apparently due to problems with a payment processor.

According to the email (from an affiliate), all orders were being cancelled.

Damage control on this one is going to be insane.

How many sales will be lost as a result? How many affiliates pissed off?

The name doesn't matter, nor does the product.

Maybe the situation could have been avoided. Maybe not. I don't know the details.

The lesson here is test test test every aspect of your marketing and order processes. If you're doing something big, get some heads together and wargame everything out. Assume that anything that can go wrong will. And when it does, what are you going to do to fix it?

Take the time to learn from the mistakes of others, and don't let this be you.

John
#big #haywire #launch
  • Profile picture of the author dvduval
    Wow, all order canceled! That sounds pretty rough.
    This is all odd to me, because I would never even offer to sell something until it was thoroughly tested through a beta group, and then typically I put it on sale without advertising for at least a few hours, and THEN I email everyone, and let the sales process begin.
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  • Profile picture of the author Cashman
    That's pretty disturbing. I would think with all that is on the line for the merchant there should be some liability against the payment processor. I am sure the payment processor has protected themselves against such an outcome. It's sad a payment processor can screw up and they are not really out much but they have cost the merchant big time. You make a great point that having a backup plan in place for everything possible is really important.
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  • Profile picture of the author powerspike
    That would seriously hurt everyone involved. I wonder if the payment processor company panicked and pulled out? While it is true to test, test more, and keep testing, there are some things that you just can't test or plan for.
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  • Profile picture of the author Ron Douglas
    What was the problem with the payment processor if you don't mind sharing?

    Was it related to forced continuity?
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    • Profile picture of the author John Rogers
      Originally Posted by Ron Douglas View Post

      What was the problem with the payment processor if you don't mind sharing?

      Was it related to forced continuity?
      I have no idea. I would only be guessing. The details in the email from the affiliate were sketchy at best.

      I did do a quick search to see if the product owner disclosed any details publicly. There's no mention on his blog of anything beyond the launch of the product itself. The sales page states the product is sold out.

      If the problem with the payment processor is related to forced continuity, the lesson here would be to spend some phone time with payment processors prior to making the decision on which one to use.

      John
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  • Profile picture of the author Korey Carter
    Payment processors are notorious for getting nervous about something and running for the hills. I have setup businesses with payment processing on the internet for years and have seen this happen many times. It's usually happens when there is a huge influx of orders that the processor is not expecting.

    I have seen it happen alot of times where if you let the processor know up front that you are doing a launch and expecting a bunch of orders they will be ready for it.

    I suggest always letting your payment processor know what is going to happen before it happens to protect yourself.

    Now if this has something to do with forced continuity it is a whole different ballgame.
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  • Profile picture of the author Hackbridge
    The creator of this product is a well seaason marketer, so it is very surprising to hear that. I saw the initial emails and ignored the rest. I saw something about deferred launch but I never opened it.

    There have been so many, but my point is I'm surprised that this happened to this particular person. Perhaps he changed his payment processor?. What's to say that this is a 'ploy' to come back even better than ever with more bonuses to sweeten the pot???

    Brian
    Ps No offence to the creator whom I like.
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  • Profile picture of the author virginiad
    The product was being sold for $1, so there must have been an incredible number of orders.
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    • Profile picture of the author John Rogers
      Originally Posted by virginiad View Post

      The product was being sold for $1, so there must have been an incredible number of orders.
      I didn't know the price and frankly didn't look at the offer at all, but plenty of marketers have gone that road before. It's nothing new.

      John
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    • Profile picture of the author Minisite Nerd
      Originally Posted by virginiad View Post

      The product was being sold for $1, so there must have been an incredible number of orders.

      Well, I have no idea what the product is or who is selling it, this is the first I'd seen of this.

      But I can guarantee you that if it was being sold for $1, it was most certainly a forced continuity deal. That's for sure.
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  • Profile picture of the author Tracy Yates
    I remember seeing a few emails about something being sold for $1, but I don't remember seeing any email about the launch being closed. Wow, that's crazy.

    I bet there's a ton of people supremely angry over this one. Just glad it wasn't me


    Tracy
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  • Profile picture of the author mudmat
    Hmm.. The $1 price tag seems very familiar. I think I might know which big launch is it.. It is a forced continuity alright.

    Woa.. A payment processing problem for such a reputable marketer is really, really bad.
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  • Profile picture of the author MaxReferrals
    Originally Posted by John Rogers View Post


    Launch deferred... Bonus deferred...

    Wow, really?
    Yeah, it's all getting so predictable it's funny.

    How about someone offer a BONUS or hold a CONTEST open to
    any Guru who can pull off a launch without any technical problems.
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  • Profile picture of the author Charlie Parker
    From what I know everything was very well tested.

    At the last minute the merchant account provider decided that they were not comfortable taking orders the way in which they were being processed.

    I imagine that to mean they didn't like the one click upsells.
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    • Profile picture of the author John Rogers
      Originally Posted by Charlie Parker View Post

      From what I know everything was very well tested.

      At the last minute the merchant account provider decided that they were not comfortable taking orders the way in which they were being processed.

      I imagine that to mean they didn't like the one click upsells.
      If that's in fact the case, and if both parties were completely above board from the get go, I would suspect there's a good case for legal action against the payment processor.

      John
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      • Profile picture of the author Simon Ashari
        Originally Posted by John Rogers View Post

        If that's in fact the case, and if both parties were completely above board from the get go, I would suspect there's a good case for legal action against the payment processor.

        John

        John.

        In a perfect world, you would think that would be the case. But unfortunately the chances are that the payment processor would have their behinds covered from every angle.

        I'm not saying this as any legal authority, just think its unlikely. Lets hope he does have some recourse.

        Simon
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  • Profile picture of the author Simon Ashari
    ha.

    hope nobody thinks that this marketer created these problems on purpose.

    what better way to piss affiliates off and lose sales.

    and no... any 'social proof' from the problems caused will not make up for all the money left on the table because of this issue.

    normally wouldn't come out so strong, but every time something with a launch goes wrong, there are always those who think this kind of this was of benefit to the marketer and that they did it on purpose.

    regards

    Simon
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  • Profile picture of the author Donna Dueck
    It was a 30 day trial for a $1 then a monthly subscription for $97 or $37 not sure which, it had both on the sales page. There was nothing forced about it, you could cancel at anytime.
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    • Profile picture of the author Minisite Nerd
      Perhaps with the recent publicity and attention paid to some of these forced continuity programs, like the **** and google offers popular with CPA companies, some payment processors are a bit leery of letting vendors use them.

      Especially on something that is looked at as a "get rich quick" product by those outside the little IM niche.
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    • Profile picture of the author stevenh512
      Originally Posted by Donna Dueck View Post

      It was a 30 day trial for a $1 then a monthly subscription for $97 or $37 not sure which, it had both on the sales page. There was nothing forced about it, you could cancel at anytime.
      Could you buy for $1 without creating a monthly subscription? If not, it's forced continuity, you're "forced" to create a monthly subscription to get the deal even if you can cancel it 5 minutes later. Forced continuity has nothing to do with whether or not you can cancel (a monthly subscription that you can't cancel is something entirely different, I believe there's a term for that, it's called credit card fraud). Forced continuity simply means that in order to get the "deal" (usually a product that's offered "free" or for some ridiculously low price) you have to take a "free trial" of a paid membership where you will be billed weekly/monthly/annually if you don't cancel before the "free trial" period is up.
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  • Profile picture of the author crissanteiro
    I saw this but it said that it was pushed back until May 24, that he just needed to get everything right. Might have been cancelled after I read this, if he was not able to fix the problem. Who knows...
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  • Profile picture of the author Steven Fullman
    Lol,

    Everyone can remember the price, but no-one can remember either the product or the seller.

    Not exactly Mass Control, is it?

    Steve
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    • Profile picture of the author pub
      Most people don't remember because we just receive so many e-mails promoting the latest top notch/wonderful/you can't live without/jaw dropping/magic bullet ebook/course/software/videos... and this every day.

      So, to reply to the question it's Micheal Cheney. For $1 you could get a video where he explains how he made 1 million in 7 days. And of course you were signing at the same time to a membership site.

      Anyway, what's more important for me is the "free" program everybody was promoting is not free because it costs $1. Sure $1 is not a lot but why say you get something for free when you have to pay something?
      If I could find let's say 5000 persons willing to give me nothing every month on my PayPal account, it would make me $5000 per month doing really nothing.

      I have received lots of e-mails asking me to buy the free stuff but only one send an e-mail to say the offer was postponed! What happened to the others? Looking in a hurry for another product to promote to replace their loss with this failed launch?
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    • Profile picture of the author Simon Ashari
      Originally Posted by Steven Fullman View Post

      Lol,

      Everyone can remember the price, but no-one can remember either the product or the seller.

      Not exactly Mass Control, is it?

      Steve
      Hi Steve.

      we know the name of the marketer and the product. At least I do. The point was to not name names. Forum policy... even though this may not apply in this instant.

      Looks like someone has spilt the beans on who it is anyways :rolleyes:.

      regards

      Simon
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  • Profile picture of the author digidoodles
    Ok, as a newbie... would paypal do this to you?
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  • Profile picture of the author stevenh512
    digidoodles, paypal does this to a lot of people, usually for no apparent reason and with no explanation whatsoever and you have to jump through all kinds of hoops to get your account back (if you can get your account back at all). as far as other payment processors.. some are better than others.. a good merchant account shouldn't do this to you unless they suspect some kind of fraud.
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  • Profile picture of the author dave830
    On a related note... how many of you have a secondary merchant account, for such situations?
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  • Profile picture of the author archivefive
    Mike Filsaime's Butterfly Marketing report discusses this type of issue in detail.
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  • question though... how do you test for this type situation?

    I can understand why should you have multiple payment possibilities.
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  • Profile picture of the author Lillian
    Those who thought the payemnt processor was the problem were right. Not mentioning any names since that is not allowed I got an email that said. "The incredible demand we saw yesterday was too much for our merchant processing company to handle and we had to stop taking orders after just a few hours. YOU WILL NOT HAVE TO PAY A MONTHLY CHARGE It went on to say that "Originally, the idea behind Delta Squadron was that on top of the 18-video course "How To Make $1 Million in 7 Days" you would also get access to four live webcam training shows with me(the vendor) per month (with the first 30 days free). However - because we had to stop taking orders there were not sufficient people who made it thru into Delta Squadron for the webcam shows to be effective."

    The live webcam shows have been put on HOLD until it reopens - future recurring payments are also on hold and everyone that paid their $1 and got in gets the fast action bonuses originally limited to the first few.

    With my experience with this vendor, I expect him to bounce back with bigger and better offers once the problems are solved.
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  • Profile picture of the author Mr.Wright
    Funny how a "big" marketer does a huge disservice to affiliates (without even making up to them in anyway) and gets away with it.

    If it were a small marketer like the average joe, we would be called "scammers" and burned at the stake.

    If you haven't noticed, many affiliates sent the vendor in question thousands of leads during pre-launch in the effort of making sales based on cookies at launch. Guess what, I'm sure those emails and leads will benefit only the vendor now as 90% of those cookies will expire or the affiliate tracking system will be changed and the affiliates' hardwork is all lost.

    Recently too... There have been launches which I believe were purposely delayed by 1 or 2 hours because these vendors knew that many affiliates would pre-schedule emails to be sent during the exact time of the launch. By doing this, they can squeeze some more extra leads out of the affiliates.

    Funny that the "big" affiliates get away with it, but anyone else does it, and they are immediately not "reputable" anymore or a "scumbag" (not my words, the words I see from some members in this forum itself). I guess it shows how "influence" plays a big role in the way this market operates and the herd mentality it fosters.

    -JW
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    • Profile picture of the author WPQ
      If anyone here is doing software/etc. Plimus.com while being a little pricey is wonderful. I've been using them for a half dozen products at this point.
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      • Profile picture of the author Alfred Shelver
        I Love Plimus as a payment processor but some of the products that they sell and allow affiliate options to are dodgy to put it mildly i had a great product that i was making $3600 a month on until 3 months after it was found to be an illegal product purchased with stolen credit cards it destroyed a very small reputation that i had.


        Originally Posted by WPQ View Post

        If anyone here is doing software/etc. Plimus.com while being a little pricey is wonderful. I've been using them for a half dozen products at this point.
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  • I can understand your point and agree to some extent but you are saying that big marketers are turning to blackhat methods are a bit extreme. I can't see someone like this doing as you described to burn some bridges to make a couple extra $
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    • Profile picture of the author Alan Petersen
      I usually ignore these type of big launches myself but a marketer I really admire offered an incredible bonus so I got Delta Squadron for his bonus (yep it worked on me). Not sure where I'm at with the bonus now that this whole delta squadron has been shot down in mid-air and has gone down in flames. :p

      On my end it's no big loss. I paid the buck and supposedly the forced continuity aspect has been canceled by Michael Cheney. I'll still double check to make sure. But I will be bummed if the marketer cancels his bonus.

      What an awful position this marketer and the other affiliates that offered bonuses have been put in. What is the right thing to do? If you offered a bonus and through no fault of your own they pull the plug. Do you honor the bonus or cancel it as well? I'm glad I don't have to deal with that quandry but I hope I get my bonus.
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    • Profile picture of the author Star Riley
      Originally Posted by Affiliate.Solutions View Post

      I can understand your point and agree to some extent but you are saying that big marketers are turning to blackhat methods are a bit extreme. I can't see someone like this doing as you described to burn some bridges to make a couple extra $
      I'm not sure we should degrade the term Blackhat by affiliating it with some of these online marketing huksters. You would be amazed at how many marketers use BH at least when they started to get a boost their online income.

      As an SEO student I'm also a member of a highly classified BH forum and from the people who help some really Big name marketers promote their stuff at the end of the day they get paid from results.

      Not sure it applies to MC launch as wolverine says Snikt happens.

      When you think Black Hat anything *god does not agree with is not necessarily Black hat.

      *Google

      As for the forced continuity statements it is not really you have to click to add things and you can cancel in 29 days within system.

      Not like another "Beloved Guru's System" who accidentally charged me 2 times whether it was my fault or not, I went through Hell trying to cancel one subscription so I just went ahead and destroyed that Credit Card I still see emails about attempts to charge and this is quite some time later.

      In the long run one incident matters not it is the long term business practices of MC that will shine forward I'll stick by him he has not been one of the GURU's that had no heart.

      My vote is it was unfortunate in this case and should be forgiven, if your really interested get it if not don't.
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  • Profile picture of the author Mr.Wright
    The question isn't about MC's reputation or lack there of. The question is hypocrisy.

    I was an affiliate of this launch and did send a few hundred leads or so (which took me months to build) towards MC's site. I deserve to be credited for it instead of him running away with my hardwork.

    If I would have done the same or anyone else other than the "big" marketers would have done the same, I guarantee you that many here would destroy the marketer in question.

    During the Virtual Smart Agent launch, the vendor's affiliate tracking had a small issue for the first few hours because it had a "hard-coded cookie" of the first affiliate not last. Funnily enough, many affiliates were calling the vendor a "scammer" and so on which was ridiculous but still the vendor ended up making up for it by paying out of his pocket. Why? because he wasn't as big of a marketer as MC and the other gang. Guess what, MC won't do any of that and guess what again -- All affiliates will be screwed now not 'some'.

    While I sympathise MC's position, I do question the fact that on the other side of the coin, affiliates got screwed... BIG TIME. If it were a CPA Network or a business outside the "IM niche" you would have bet MC would have been in much deeper trouble.

    - JW
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    • Profile picture of the author Simon Ashari
      Originally Posted by Mr.Wright View Post

      [*cut*]

      While I sympathise MC's position, I do question the fact that on the other side of the coin, affiliates got screwed... BIG TIME. If it were a CPA Network or a business outside the "IM niche" you would have bet MC would have been in much deeper trouble.

      - JW
      What do you suggest he do to rectify the situation?

      I can't see any way he could make things right in this situation. His hands seem to be tied.

      Simon
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      • Profile picture of the author Star Riley
        Originally Posted by Simon Ashari View Post

        What do you suggest he do to rectify the situation?

        I can't see any way he could make things right in this situation. His hands seem to be tied.

        Simon
        I personally feel He did the most stand up thing possible:

        All Webcam Shows are on HOLD until we re-open later in the year.

        Let me explain what happened here..

        Originally, the idea behind Delta Squadron was that on top of the 18-video course "How To Make $1 Million in 7 Days" you would also get access to four live webcam training shows with me per month (with the first 30 days free).

        However - because we had to stop taking orders there were not sufficient people who made it thru into Delta Squadron for the webcam shows to be effective.

        The live webcam shows have been put on HOLD until we re-open.

        So here's the..GOOD NEWS

        Because of this I have stopped all the future recurring charges and you will NOT be billed any monthly fees to remain an active Delta Squadron member.

        (all you have paid is the one-off, one-time $1 to get access and then any additional one-off payments if you bought any of the upgrades)

        And here's more good news..

        YOUR SPECIAL BONUS

        Because I have to put a hold on the live webcam shows until the product re-opens I am giving you ALL the Fast Action Bonuses worth $2091 (even though these were originally limited to the first few buyers through the door).

        PLUS..

        The $1 you paid gives you full and permanent access to the 18-video training program "How To Make $1 Million in 7 Days" worth a value of $1997.
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        • Profile picture of the author David-JP
          This is a let down, I was expecting someone to accuse the marketer of doing this as a tactic.
          Surely someone can come up with a good conspiracy theory to this! Social proof conspiracy?

          David
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        • Profile picture of the author Simon Ashari
          Originally Posted by Star Riley View Post

          I personally feel He did the most stand up thing possible:

          ---%<---

          YOUR SPECIAL BONUS

          Because I have to put a hold on the live webcam shows until the product re-opens I am giving you ALL the Fast Action Bonuses worth $2091 (even though these were originally limited to the first few buyers through the door).

          PLUS..

          The $1 you paid gives you full and permanent access to the 18-video training program "How To Make $1 Million in 7 Days" worth a value of $1997.
          Yah. If I'm not mistaken, you are defending this marketer. Hope I'm right.

          I was also defending him, just incase there was any confusion .

          There really seems to be nothing he could do and no real recourse (merchant companies always make sure its their behind that's covered at all times.


          unfortunate circumstance.

          regards

          Simon
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  • Profile picture of the author Willie Crawford
    I noticed that email too but don't know the full story
    behind what happened.

    It did remind me of one fact though, some payment
    processors are VERY uncomfortable if your products
    title or promotion promises results that are too big.
    I've seen several people have to scramble for new
    payment processors because the third party processor
    looked closely at the sales page at the last minute
    and declined to allow order for the product to
    processed.

    In fact, I once wrote a report on How To Make $1000
    In 24 Hours that Paypal asked ME to to NOT use Paypal
    to process orders for. They FROZE my account until I
    filled out a form agreeing to remove all mention of them
    from the site.

    Paypal did unfreeze my account in a matter of hours
    after I confirmed acceptance of their terms of service.
    So they were reasonable in that case.

    You're right though, it does pay to brainstorm thing
    that can go wrong with people who have done huge
    launches before.

    Willie
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  • Profile picture of the author DonDavis
    Gee, I wonder why a payment processor would shy away from a product that references making a million dollars in 7 days...

    This quote from the email is humorous;

    "The incredible demand we saw yesterday was too much for our merchant processing company to handle and we had to stop taking orders after just a few hours."

    To much for them to handle? Of course he can't come out and tell all of his prospective customers/affiliates that his offer was shut down because the processor was afraid of it, but can't he see how transparent his explanation was.

    -Yeah okay Michael, this offer is so hot you melted down a payment processor. Wow.
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  • Profile picture of the author usualcliche
    Yeah, I was half expecting this to be yet another ploy to get eyeballs on the launch. After reading further I almost feel for the guy because that could be a lot of faith lost over this incident. Live and learn and make sure all things are sorted out....least he was man enough to put a halt instead of the other way around.
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    • Profile picture of the author Star Riley
      Originally Posted by Simon Ashari View Post

      Yah. If I'm not mistaken, you are defending this marketer. Hope I'm right.

      I was also defending him, just incase there was any confusion .

      There really seems to be nothing he could do and no real recourse (merchant companies always make sure its their behind that's covered at all times.


      unfortunate circumstance.

      regards

      Simon
      Yep I'm definitely supporting or rather calling it like I see it, for what it is worth I do wear glasses...


      Originally Posted by tommygadget View Post

      The payment processor is a link NO guru can control. Once they bounce you, it's all over.

      TomG.
      Lets hope we become become successful enough that only 1 in a million launches catch a snag like this. I agree 100% with you both the only thing we can control sometimes is our reaction to the uncontrollable.
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  • Profile picture of the author Daniel E Taylor
    How to make $1 million in 7 days. LMAO
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  • Profile picture of the author Cass Tyson
    All I can say is, I wish I had problems like these!
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    • Profile picture of the author Eric Lorence
      I think the title claim says it all...

      More processors than Paypal would have a problem with a claim like that.
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