Another Big Launch Goes Haywire
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However an email subject line about a currently launching product caught my eye this morning, and I opened it out of curiousity.
Launch deferred... Bonus deferred...
Wow, really?
Yep. That was no slick subject line just to get folks to read the email. It was the real deal.
Another big guru product launch came to screeching halt. Apparently due to problems with a payment processor.
According to the email (from an affiliate), all orders were being cancelled.
Damage control on this one is going to be insane.
How many sales will be lost as a result? How many affiliates pissed off?
The name doesn't matter, nor does the product.
Maybe the situation could have been avoided. Maybe not. I don't know the details.
The lesson here is test test test every aspect of your marketing and order processes. If you're doing something big, get some heads together and wargame everything out. Assume that anything that can go wrong will. And when it does, what are you going to do to fix it?
Take the time to learn from the mistakes of others, and don't let this be you.
John
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