Fitness niche question

You're saying fitness & bodybuilding. They are really two separate things. Fitness can come in the form of crossfit, paleo diets, free running, running, sports, etc.

I would recommend focusing on the lifting aspect of it. This will give you the ability to write content that would be helpful for anyone... yet, target people who are more interested in lifting weights.

This small change a year from now may make a big difference for you.

You could write articles like "Why cardio is the least effective thing you could do to get in shape, and the 3 most effective exercises that will get you shredded"

This would help you target a little more. Once again this distinction is as big as say weightlifting over 50, but it's a good start.

The first thing I ask people when they come to me with a niche idea, is "who exactly is your audience?"

The fitness market is pretty huge and it has plenty of niches underneath it. There are any number of approaches you can take. You can try and create an authority website that will have a specific link that focuses on more than one niche under the fitness market. If you want to see a poorly executed example of this, go to Fitness dot com, their website is painful to look at and the topics on top don't make any sense to me.

You're right, the fitness market is too broad and the most successful entrepreneurs have been able to monetize it by knowing which audience they are targeting and then they mold their USP to fit that audience.

While it sounds like you want to target the more "advanced" fitness individual that's more "mature" and "educated", I'm still not sure what they really means in terms of which demographics and their specific needs and wants would be.

Some Fitness instructors have carved themselves a great micro-niche by ONLY working with professional athletes and celebrities. Others go after working professionals and executives. They publish and advertise where these people read and "hang out".

I've consulted with a few fitness gurus in my day and the ones that have had the most success have either:

* Created a program that targets BUSY people who only have 15 to 30 minutes to work out. The lastest successfu example of this is Shaun T's T25 work out. Has it been made for mass appeal? YES and that is one of the keys to success IF you're going to use Television as a distribution channel. Again, this just one example.

OR

* Created a program that targets a very specific BODY PART or NEED.

The most successful ABS programs had TONS of social proof (lots of testimonials and videos). They also invested a lot of money to test out different online ad sources and tweaked their conversions until they had a winner.

There are programs that target a woman's bottom, hips, legs, and even arms.

Weight loss is usually an issue that most people want when they are seeking fitness (in the USA alone 1 out of every 5 people is considered obese and these numbers are going up!). One fitness instructor in my county has a work out regimen specifically for pregnant mothers and then another program that helps them lose the weight fast!

I told her she should create an infoproduct along with a membership website but she's not interested and is busy enough with her currently endeavors.

So, who is your target audience?

What will your unique selling proposition be?

RoD