Content is King . . . But His Queen Wears the Pants in the Family
I was snooping around BuzzFeed today minding my own business as one of their 80 million unique monthly visitors, when I found an interesting quote. Jonathan Perelman, a VP of Agency Strategy at BuzzFeed, (who, by the way, spent six years at Google) said the following:
"Content is king, but distribution is queen and she wears the pants."
BuzzFeed is the leading media company for social news and entertainment and insists on delivering high-quality original content to its viewers. But it seems that VP Perelman, the BuzzFeed strategist, recognizes the critical importance of distribution of his content to the BuzzFeed success. He is keenly aware of web trends and the importance of connecting the day's hottest content with his hungry subscribers.
So I ask you, fellow Warriors, is content really king when it lacks distribution to the right audience? I think not.
What are your thoughts?
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