Will IM ever become saturated?

28 replies
AS a newbie i feel i joined IM 5 years to late, but i have comfort in the fact that everyone had to start somewhere ,even the million dollar GURUS.

It just seems that the band wagon is getting very full and i was wondering if it will ever be so saturated that newbies will have barriers to entry that are insurmountable.

On the other hand the internet is growing exponentially and we are yet to see the boom in developing countries like India an China so maybe we are still at the very beginning of IM potential for earnings.

Any Thoughts?
#market #money #saturated
  • Profile picture of the author Robert24
    I don't think the internet marketing industry will ever get saturated. There are thousands of new websites being developed every day and there are so many different ways to earn through them that it's actually quite mind boggling (cool word right?).

    That's the problem most people have isn't it? Not knowing the "best" way to make money with their website?
    {{ DiscussionBoard.errors[809584].message }}
  • Profile picture of the author designfuschion
    I reckon it will become saturated when there are no longer 3rd world countries.
    (becuase once they get internet,in time those 3rd world's will learn IM)

    The original IM'ers will get richer in meantime..those starting out (that are newbies now) will end up rich..and late stragglers from poorer countries may not end up earning as much.

    1 thing i have observed is there is a bunch of newbies with no clue..keep buying products and end up in a rut. They will make the current and future guru's rich.
    Then there will be those that just go ahead and do it without guru's help.

    even then all that is just a theory. There are many variables that might or might not make IM saturated.
    like-
    new technologies
    new social mediums
    law
    whose adaptable/learning ability/abilities of im'ers to take action etc etc
    Signature

    Wordpress Install service. PM me for rates and packages or what you need and we can work something out.


    {{ DiscussionBoard.errors[809688].message }}
    • Profile picture of the author yves
      Not everybody wants to be a IMer. Personally, nobody I know does, they are happy with their careers and I am a "novelty" lol. So unless there were no other jobs around I don't think IM is going to become too saturated anytime soon. There are new products and ideas popping up everyday to market and promote.

      Also, there are many people who venture into IM that quickly venture out again so even those that thought it was for them initially decide that they don't want to or can't.

      cheers
      {{ DiscussionBoard.errors[809705].message }}
      • Profile picture of the author hangtimenino
        Originally Posted by yves View Post


        Also, there are many people who venture into IM that quickly venture out again so even those that thought it was for them initially decide that they don't want to or can't.

        cheers
        so true. this is what i was just thinking. how many websites are there, that get abandoned after a year or two. so its really a cycle, and saturation is too far away.most of the over populated countries,only 30% have access to the internet,-my theory, and they most probably just check mails and surf the internet , and a few research. so not fearing that it will happen soon.
        {{ DiscussionBoard.errors[815896].message }}
  • Profile picture of the author SullyUI
    3rd world countries already have internet on a large scale, so I don't get the above poster's point.

    When you think about it, the more marketers there are, the bigger the market will be. Who buys digital products more than anyone ? Internet marketers

    Who is more comfortable buying digital products? Internet Marketers!

    ...it's not a bad thing if there's bigger markets.

    And more competition creates more creativity and ingenuity, it's not a bad thing.
    Signature

    {{ DiscussionBoard.errors[809699].message }}
    • Profile picture of the author designfuschion
      Originally Posted by Sully Chaudry View Post

      3rd world countries already have internet on a large scale, so I don't get the above poster's point.

      When you think about it, the more marketers there are, the bigger the market will be. Who buys digital products more than anyone ? Internet marketers

      Who is more comfortable buying digital products? Internet Marketers!

      ...it's not a bad thing if there's bigger markets.

      And more competition creates more creativity and ingenuity, it's not a bad thing.
      Good point.
      and i didn't realise 3rd world countries already have wide scale internet.
      Signature

      Wordpress Install service. PM me for rates and packages or what you need and we can work something out.


      {{ DiscussionBoard.errors[809704].message }}
    • I've been staying in Thailand for about a year now. It's not even what you would call a third world country, but it is ridiculous how many people here don't use the internet. Most of my friends are pretty well off and quite a few of them even speak great English. Even people here who are afraid to speak English are often great at reading it, but none of my friends even have email addresses. The internet resources are here and a lot more younger people are into it, spending all night playing games and socializing in internet cafes, but the future market potential over here is still huge, especially considering how wired these people are to their cell phones and how successful social networking sites are in China and Thailand compared to America. I'm new to this, and it has been slow-going, but I don't think IM is saturated at all. There are plenty of market segments which are saturated and outdated tactics, but the internet and computer technologies are still in their infancy and seem to only evolve faster and faster, every evolutionary step bringing waves upon waves of more changes. Change=opportunity. Just a newbie's opinion.
      {{ DiscussionBoard.errors[812308].message }}
  • Profile picture of the author Quentin
    The Internet is a very young industry and Internet Marketing even younger. Probably about 10 years old.

    It is also a very rapidly and changing industry which has seen massive improvements in this time.

    Because of this I doubt that it will become saturated however certain areas will become harder than others to dominate.

    Internet Marketing was saturated market last year however there are now new industries popping up everywhere for inbound marketing, offline marketing etc which all apply to Internet marketing.

    Quentin
    {{ DiscussionBoard.errors[809711].message }}
  • Profile picture of the author Dan Grossman
    It depends on your definition of IM.

    If you mean "internet marketing" as in marketing on the internet, then no. Virtually every product needs to be marketed, and the internet is just one media it can be marketed on. As long as there are new businesses creating new products, there will be a need for more internet marketing.

    If you mean "internet marketing" as in the inbred group of people that sell each other info products teaching each other how to sell each other info products... then yes, that might get saturated. Sometimes I think it already is. Come on, warriors selling products that teach you to be better at selling products to warriors? Yeah, I've seen it, ridiculous disconnect from the real world of selling real products to real people.
    Signature
    Improvely: Built to track, test and optimize your marketing.

    {{ DiscussionBoard.errors[809714].message }}
    • Profile picture of the author Matthew Olson
      As long as the internet remains a relevant technology in society, IM won't become saturated. Sure, specific IM methods may become saturated, but new methods and strategies will always be conceived by creative minds.

      Thats one of the reasons why this is such an exciting, dynamic and potentially profitable industry... its constantly changing and expanding.
      {{ DiscussionBoard.errors[809744].message }}
  • Profile picture of the author Alfred Shelver
    Sully I am From a 3rd world country and although yes there has been huge growth percentages every year in internet use this is all still very low compared to the number of people not using the internet.

    I think what Others are saying is there is still such huge room for growth in developing countries like china and India which together have much more than half of the worlds population when added together but internet users per capita is miniscule compared to the US UK and other 1st world countries.

    So saying developing countries have internet on a large scale is relative and comparitive to local trends but if compared to US etc it is really still in its infancy in terms of total population coverage.

    Great points though guys... really making me not feel so bad as a newbie i guess spending all this time on an IM forum can skew ones perspectives an leave one thinking everybody is doing it
    {{ DiscussionBoard.errors[809754].message }}
  • Profile picture of the author billyboy
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[809824].message }}
    • Profile picture of the author Jillian Slack
      It also depends on your niche.

      Some will be saturated. Well, that's not necessarily true now that I type those words and look at them.

      I mean, is the makeup industry saturated?

      There's plenty of makeup out there. Many brands, many colors, many miracle products that supposedly do this or that.

      But have we heard about makeup companies closing up shop because there's enough makeup out there?

      No.

      Women buy it, it gets used up, they buy more, they use it up.

      They need a different color or something to hide an imperfection. They buy it, it gets used up, they buy more, they use it up.

      They buy something and it never gets used (much like many of the info products that are out there).

      Meanwhile, the trends change. The colors change. The "it" product changes (think alpha-hydroxy, anti-aging, filling wrinkles, reducing the appearance of cellulite, adding sunscreen to everything, adding glitter or gloss to everything, taking the glitter or gloss out of everything, holiday colors, seasonal colors...).

      It will always ebb and flow.

      There will always be niches that are more or less popular.

      But I don't think the Internet is going anywhere.

      Jill
      {{ DiscussionBoard.errors[810792].message }}
  • Profile picture of the author Alfred Shelver
    When things go wrong or i dont sell anything i want to believe the market is saturated instead of believing i never put in enough effort. There are alot of schools of thought out there that the internet is still in its infancy and looking at the still untapped developing countries it is believable.

    So hey newbies we can be the Gurus in 10 years if we stick to it
    {{ DiscussionBoard.errors[810810].message }}
  • Profile picture of the author Hugh
    Not in our lifetime.
    Signature

    "Never make someone a priority in your life who makes you an option in theirs." Anon.
    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

    {{ DiscussionBoard.errors[810920].message }}
  • I agree this is a very broad niche and has many diverse streams of income.
    {{ DiscussionBoard.errors[811050].message }}
  • Profile picture of the author Andy1750
    I don't think that anybody would disagree with the fact that it's becoming more competitive and thing about competition is that it pushes prices (or commissions) down. So returns will decrease and decrease until, for the small guy, it will not be worthwhile entering the industry. This is what's happened to many conventional businesses. For instance, Great Britain, where I live used to be known as the nation of shopkeepers. Now it's all big chains as the small guy can no longer compete.

    Think that there will always be opportunity for the biggest and the very best but for those that are mediocre it's already a pretty tough world.

    Andy
    Signature

    Not trying to sell you anything :-)

    {{ DiscussionBoard.errors[811151].message }}
    • Profile picture of the author WPQ
      The nice thing about performance-based advertising is that as long as you're good at it, there's always someone that will hire you. Everyone wants more clients.

      Or at least, almost everoyne.
      {{ DiscussionBoard.errors[811157].message }}
      • Profile picture of the author WPQ
        also, check this out wired.com/culture/culturereviews/magazine/17-06/nep_essay
        {{ DiscussionBoard.errors[811162].message }}
    • Profile picture of the author cj1966
      Originally Posted by Andy1750 View Post

      I don't think that anybody would disagree with the fact that it's becoming more competitive and thing about competition is that it pushes prices (or commissions) down. So returns will decrease and decrease until, for the small guy, it will not be worthwhile entering the industry.

      Andy
      Just to play Devil's Advocate...

      Back when you could sell digital products on ebay my brother stoped doing IM because everyone was undercutting the PLR ebooks he had been selling for $15 a go until both them, him and all their buyers were selling them for a penny each. On the other hand I raised my prices, changed the sales copy, changed the name of the PLR books and removed the resale rights and made a killing!

      My brother saw a crowded marketplace and thought that meant price had to go down. I saw it as an increase in potential customers, an increasing willingness to buy ebooks and improved my marketing.

      Wasn't one of Frank Kern's first IM products about how he manganed to earn $20,000 a year from an e-book? The $20,000 a year was a big claim too. Many of the original "gurus" couldn't crack $100,000 a year. Most people wouldn't have paid $97 for an ebook.

      Now those same people earn a lot more and are able to charge $1,970 per product plus upselling confrences & mastermind groups that they can charge a lot more for.
      {{ DiscussionBoard.errors[811233].message }}
  • Profile picture of the author theinfomaven
    No.........
    {{ DiscussionBoard.errors[811155].message }}
  • Profile picture of the author Star Riley
    IM saturated of course it is.

    kind of like those MLM programs if 10 people get 10 people then your team will be "the planet"

    Lets be real The Bible is the only book that should not be updated. IM is rewriting itself everday take SEO will it be the same in 10 years yes, and no maybe you will put a spin on it or Google may get knocked off by a company from one of those 3rd world countries.

    Saturation is about the same story being told in the same voice as long as theirs a new voice then someone else will com along to buy into it.

    While the expansion is over if you believe everyone now has a computer and internet access or even knows what IM is or cares for that matter, then the era of personalization or micro niches has begun long live IM....
    Signature

    Star Riley ---> Support Local Movement USA<----***

    {{ DiscussionBoard.errors[811181].message }}
  • Profile picture of the author Richard A.Cox
    People Die. People are Born.

    There are this many internet users today.

    Enough of a reach for you?
    {{ DiscussionBoard.errors[811203].message }}
  • Profile picture of the author Alfred Shelver
    Topher that is true i was reading a thread on here about Google cash detective 2 and how even after GCD1 was a hopless failure 1000's bought into version 2 paying $2000 for a one year subscription and still $197 per month.

    So the market grows , and i guess the difference between IM and any brick and morter business our market is world wide and growing I a South African have sold 10 Clickbank products to 4 countries.
    {{ DiscussionBoard.errors[812003].message }}
  • Profile picture of the author Shakul
    I dont think it will ever become saturated ... Only competition will grow
    {{ DiscussionBoard.errors[812051].message }}
  • Profile picture of the author dmarze
    I don't think so. People are looking for new money making ideas all the time.
    Signature

    Get Unique Content Rich Website... I Will Build And Promote It For You (WSO)

    {{ DiscussionBoard.errors[814675].message }}
  • Profile picture of the author elle56
    While it's true that some niches may become saturated, it doesn't mean people will not be making money out of it. It all depends how you package your product - making it stand out among other products in the market.
    {{ DiscussionBoard.errors[816519].message }}
  • Profile picture of the author John Blaisdale
    I don't think it will ever become saturated. That is like saying the internet as a whole will get saturated which I personally don't think is possible.

    I believe that the internet will continue to grow at a rapid pace and change/evolve at the same time.
    {{ DiscussionBoard.errors[816527].message }}

Trending Topics