I'm curious as to how I should approach branding. I'll give you some context; so I'm starting an online community/social media marketing campaign in a sports niche. The next year, I'll be spending my time making free content - mostly videos on how to play the game, commentary on tactics, tricks, etc - basically just trying to be a helpful resource for people who are learning how to play the game and want to improve.
A big assumption for me at this point is that I need to basically be an online personal trainer - that I want to establish a personal relationship with my audience so that they trust me. This relies a lot on my personal reputation so a more personal branding approach would seem reasonable. A lot of fitness personalities take this approach. (Jillian Michaels, for example)
On the flipside, I could create an entity. And instead of putting more emphasis on myself, I could put an emphasis on the entity. I plan on creating most of the content myself, however, I will have some friends in the videos.
What would you all do?