Degree in psychology, want to transition to marketing?

10 replies
My boyfriend has a bachelor's degree in psychology from a good school. He is currently stuck in a dead-end, poorly-paying job in social work. We have talked about him transitioning to marketing, which apparently a lot of psych majors are good at.

I have a couple quick questions that I haven't been able to answer online.

1) What can you do with a marketing background that isn't related to selling products? (ex. nonprofits...?)
2) How far can you get with a degree and just a few marketing classes?
3) Besides intro to marketing, what are the most important classes/skills he would need?

Thanks so much!
#classes #degree #marketing #nonprofit #psychology #transition
  • Profile picture of the author cashforcabinets
    I envy you, a Degree in psychology and a dead end job?

    If your going to run your life, and get the degree why not try harder and open your own practice.

    There's everything on the internet to do but your stuck behind a computer and you need to know where to go...this is the right place for help

    As far as your degree is concerned, you can do "endorsements" as a Dr. for related products.

    Does he even like psychology?

    I wouldn't do a thing I would just change my job and open my own practice but like I said you can find everything you need on the internet.

    I read a good book "Questions to ask" it was all about questions that you would ask someone your interviewing with.


    What's your game plan?

    and that is very nice of you to be here asking about him.

    -CASH
    {{ DiscussionBoard.errors[8670226].message }}
    • Profile picture of the author Kalibasa
      Thanks cashforcabinets. Getting a job in psychology is harder than it sounds. To be a psychologist, you need a Ph.D. To even be a licensed social worker, you need a Master's degree, and then you're only looking at about $45,000 a year. With only a bachelor's, you're a lower-level social worker.

      Social work has the reputation for being one of the most underpaid professions, given the education and skill involved.

      And to answer your question- he loves psychology, hates social work!
      {{ DiscussionBoard.errors[8670233].message }}
      • Profile picture of the author Kalibasa
        He is good at knowing how people think and what they like. That was his favorite part of school- understanding how and why people do things. He also has a lot of charisma. His talents are wasted doing paperwork for drug addicts...
        {{ DiscussionBoard.errors[8670242].message }}
      • Profile picture of the author Miguelito203
        Originally Posted by Kalibasa View Post

        Thanks cashforcabinets. Getting a job in psychology is harder than it sounds. To be a psychologist, you need a Ph.D. To even be a licensed social worker, you need a Master's degree, and then you're only looking at about $45,000 a year. With only a bachelor's, you're a lower-level social worker.

        Social work has the reputation for being one of the most underpaid professions, given the education and skill involved.

        And to answer your question- he loves psychology, hates social work!
        A lot of people might say that making $45k a year is good money. I know lots of people from smaller towns that struggle to make half that. With that said, there isn't much room to advance in a career like social work.

        You also can't do much in psychology -- unless you plan on getting your Doctorate degree and opening your own practice, so that you can be the next Dr. Phil. I don't understand why he didn't know this ahead of time, though.

        The reality is that there are only a handful of careers that pretty much guarantee you a solid, financial future (i.e. the legal and medical fields, engineering). That's just the way our society is designed.

        As for your question, there is a psychology to marketing and making money online. Making money online -- regardless of the model you choose -- is basically about doing research, writing, and knowing how to connect with your audience, so that the content that you create converts into sales.

        The most common way to make money online is why blogging, but you can also do things like become a ghostwriter, have your own membership site or private label rights store, flip websites and so on. The method your man chooses is basically up to him. He's just got to research his options and choose one that he's into.

        Joey
        {{ DiscussionBoard.errors[8670340].message }}
    • Profile picture of the author cashforcabinets
      1) What can you do with a marketing background that isn't related to selling products? (ex. nonprofits...?)

      as an expert marketer you can get hired as "Director of Marketing"


      2) How far can you get with a degree and just a few marketing classes?

      Not far at all, in fact for the next few years he will be looked at as a newbie, unless he's funded and has a pre launch to his own product where affiliates sign up and post his link to their newsletter and your BF gets leads and sales, (that's what I do, i'm an affiliate manager) it is a full time job.

      3) Besides intro to marketing, what are the most important classes/skills he would need?

      Find what he loves to do and stay on topic
      don't fade away from that topic
      be looked at as the "DOC" of that topic
      don't loose focus on that topic

      pick one that is huge such as "BI POLAR" or even better
      have him write a manifesto about how to handle people that are bi polar

      you could build a whole business around that.

      the best skill sets would be to micro manage his business so he can spend more time with you.



      all the best

      -CASH
      {{ DiscussionBoard.errors[8670246].message }}
      • Profile picture of the author cashforcabinets
        I wouldn't have him release a report on the DRUGS that others take.

        i'm going to take back what I said because of the field he is in.

        I realize people take drugs when they need to, if he uses his degree in psychology and creates a report like "How the drug companies work"

        or "Why you shouldn't take Latuda"

        your life is going to be hell, and you'll most likely be scared to sleep lol (not funny)

        BUTTTT

        on the flip end if you have him write a report on things to do after your released from a mental institution I find that everybody wins in that situation.

        i'm pretty much right on this.

        the best thing for him to do to start would be to get him to write "The Top 10 Things to do when you get released from a mental ward"

        I would build a community for that, just know all the people that get released everyday that their families go online to research "Mania" after having a family member go in for 30 days for going manic, they would (VALUE) want something to read to get them "stable" and into the real world.

        Please for your own good don't have him write a book about "why you shouldn't take (MED)" it will have billion dollars worth of bad Karma AIM at you.

        -CASH
        {{ DiscussionBoard.errors[8670276].message }}
        • Profile picture of the author Frank Donovan
          Kalibasa,

          The fact that it's you asking all these questions and not your boyfriend could explain why he's currently stuck in that dead-end job. You can only do so much; ultimately, he's going to have to motivate himself. And all the qualifications in the world won't matter if he hasn't got the necessary desire.
          Signature
          TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

          {{ DiscussionBoard.errors[8670309].message }}
  • Profile picture of the author kevin timothy
    Originally Posted by Kalibasa View Post

    I have a couple quick questions that I haven't been able to answer online.

    1) What can you do with a marketing background that isn't related to selling products? (ex. nonprofits...?)
    2) How far can you get with a degree and just a few marketing classes?
    3) Besides intro to marketing, what are the most important classes/skills he would need?
    Psychology and marketing - such a good combination.

    I believe that there is plenty that one can do with a marketing background that isn't related to selling products. Keeping in mind that non-profit or not, you're essentially selling something. For a non-profit entity, marketing will come in handy for simply getting the entity out there. The marketing background should help improve the visibilty of that non-profit.

    I don't want to say that you'll get very far with just a few marketing classes. Primarily because marketing strategies constantly change, (especially) internet marketing strategies. The psych degree will indeed help a great deal but don't ever stop studying up on new strategies. And by the way, it doesn't necessarily have to be marketing courses from college. You can find great teachers/mentors online...also in books, even.

    The most important skill (I would say) to have is search engine marketing. With being pre-occupied with college, a dead end job, and etc, you will value dearly the leverage and time that organic (search engine) traffic brings.
    Signature
    Your Funnel is Waiting. Fill It With Unlimited Leads
    {{ DiscussionBoard.errors[8670258].message }}
  • Profile picture of the author GGpaul
    Shoot, you can be an RN and still be good at marketing. You can be an astronaut and still be good at marketing. I honestly think Marketing is moreso something you develop over time. IF you want to get better at something just better yourself. But that goes for everything else.

    Everything I do now is not because of my degree, but because of the passion that I have for online marketing.
    Signature

    RIP Dad Oct 14 1954 - Mar 14 2015.

    {{ DiscussionBoard.errors[8670265].message }}
  • Profile picture of the author travlinguy
    Some of the most successful people I know and know of are MASSIVELY successful in fields related to psychology and don't have degrees.

    A degree is a piece of paper that proves you've endured a lot of nonsense and learned a few things in the process. I realize how cynical that sounds but it's true, especially with the fractured ed. system we have these days. I see young people getting passing grades simply because they can breathe in and out. Enough on that.

    There are dozens of self help speakers and authors with little more than high school degrees. Tony Robbins was earning $10,000 a month when he was in his early 20s. Mark Victor Hansen has sold a couple hundred million books with his partner Jack Canfield. Hansen has no degree. There are many more. Last I looked, self help/personal development falls under psychology.

    I have no degree in psychology and have a Kindle book that hit #10 earlier this year in their applied psychology section. I'm getting ready for a marketing push that should get it to # one, perhaps in one or two more psych categories. It's about how people interact with each other. That doesn't come close to the actual topic but it is psychology.

    I have a degree many people consider valuable that I haven't used in 21 years. My point is, you are what you are with or without a degree. Knowing how people think and what they like is a good start. Groups of people congregated in public or online or in church or anywhere tend to act in a similar fashion. Being able to predict those actions within a particular context can be worth a lot of money.

    Go to the WSO forum and watch what happens when one or more offers starts to sell and picks up momentum. Read the comments in those threads. That's where the real education begins. Understanding those dynamics and being able to use them to your advantage is what sales and marketing is about.

    If your boyfriend is interested in marketing and remembers anything he learned in college and life in general he should be able to figure something out. But understand, it's not going to take a degree as much as it's going to take creativity and perseverance. Good luck to the both of you.
    {{ DiscussionBoard.errors[8670431].message }}

Trending Topics