Domain Name Too Long? Does it Matter?

37 replies
Hello,

I just created my health and fitness company but because of my domain name, it has a very long domain name, so my question is if it matters or if is is ok?

My URL is:

Be Awesome Health & Fitness so my domain is beawesomehealthandfitness.com which is obviously quite long so was wondering if i should change it to something shorter if it matters?

Thank you for any feedback on this as i really like the name but im not sure on the lenght of it.

I could try Wellness or Wellbeing instead of healthandfitness but not sure it makes it better.

I know i could use my name but im trying to create something that maybe on the future i will have franchisers so would like to have a company name.

Thank you,
Nuno da Silva
#domain #long #matter
  • Profile picture of the author GDW
    Wooow could'nt you find a smaller one?
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  • Profile picture of the author DubDubDubDot
    It is indeed too long, but that niche is so saturated and cutthroat that changing the domain may be like rearranging the deck chairs on the Titanic.
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  • Profile picture of the author blackli0n
    Use a shorter domain name. Even with a long domain, you'd still have to do all this content and SEO work and that work is gonna make the difference.
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    • Profile picture of the author Nuno Silva
      Thanks everyone, yeah i thought it was too long but as dudelive said domain names aren't as important as they were before and i really like the name Be Awesome so just trying to find alternatives that can work.
      Thank you and if anyone else has any feedback i would appreciate.
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  • Profile picture of the author automationhero
    I would shoot for a name change. It is very long like you mentioned and then you will have your slug be long at times as well so it could be like beawesomehealthandfitness.com/howtolose10pounds or whatever it is.

    You want to choose something that will look good and simple if you were to post on social media or on any other blog. You could use URL shorteners but it is also nice to show off your brand name in the url when you post in these places.

    Also, if you're using that as your name you'd have a super long twitter handle, FB URL, etc.

    Hopefully this helps
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    • Profile picture of the author Nuno Silva
      Yeah I understand, unfortunately all the Be Awesome.com or co.uk are taken.
      I did buy other domains like: beawesomerevolution.com, beawesomesystem.com so maybe one of those but they don't really show that I'm a health and fitness company though I guess that's something that happens with other companies as for example virgin active.
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  • Profile picture of the author Chris Luck
    BeAwesomeSystem.com is (waaaay better) out of the domains you have.

    Much easier to remember.

    Much easier to read when the Destination URL is visible in paid ads.

    Much easier to spread the word.
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    • Profile picture of the author Nuno Silva
      Thanks Chris, I have my book called be awesome revolution as well so maybe that one or the system or maybe change my book title to make it be awesome system as well. Thanks again
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      • Profile picture of the author IneedProfit
        If you've done keyword research and this fits a long-tail keyword string, keep it. If you need something shorter for offline use, you can register something shorter and redirect it.
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  • Profile picture of the author EasySt
    Question for you...

    How do you plan on marketing?

    If it's primarily online, then not a biggie, aside from you having to type it in every freaking time you do a post etc... :-)

    If you are marketing offline via networking or flyers or anything where people will have to type something in, then shorten it up..

    Try acronyms like,
    BAHealthnFitness
    BAHFitness
    etc...
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  • Profile picture of the author acamso
    It depends on your goal. If you are making to make an impact, a shorter domain name would be better as a brand and will be easier to remember. As for SEO, I would say at this point that the domain name doesn't play as much importance as it once did.
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    • Profile picture of the author randak
      Right, I don't think emd's matter so much from an sep standpoint anymore. Shorten it up if anything applicable comes along.
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  • Profile picture of the author garyt
    Yes, a long domain name is not so cool. Hard to remember and people can type in wrongly too.

    Always try to get a shorter one. Follow Yahoo or Google or Bing - five letters max or something easy to remember
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    • Profile picture of the author IneedProfit
      If anyone wants to gamble, we'll bet on the importance of an exact keyword matched domain. We'll take an exact keyword match, good content and no backlinks, to the first Google serp.

      Is it impossible to rank well without the exact keyword matched domain? No, but it's a lot more work. You can read what you want, but the domain name is still one of the most important aspects of SEO.
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  • Profile picture of the author Nuno Silva
    Thanks guys, you have been really helpful though i have more questions than answers now ah ha ha

    Final choices for me now are:

    Be Awesome Revolution (same as the title of my book)
    Be Awesome Health & Fitness (original one)
    Be Awesome Wellness (though not sure it sounds ok when spoken)

    Any thoughts on those?

    Thank you, you have been really helpful as i need to nail this down and get the best name i can.

    Thank you,
    Nuno
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  • Profile picture of the author AdAstra
    I would recommend not to use domain name that is 15 or more letters longer. Optimal is 14 or less. No numbers also.
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  • Profile picture of the author Anne0521
    Maybe choose a domain that is easily remembered or memorized and catchy.
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  • Profile picture of the author Nuno Silva
    Thanks everyone, after discussing with a lot of people as well as seeing and knowing what my business is about, the name Be Awesome Revolution seems to fit like a glove and it goes hand in hand with all the other Be Awesome Business i want to create as i created my Be Awesome Foundation already to help others, Be Awesome Revolution Book, etc...
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  • Profile picture of the author EllenMoore
    Originally Posted by Nuno Silva View Post

    Hello,

    I just created my health and fitness company but because of my domain name, it has a very long domain name, so my question is if it matters or if is is ok?

    My URL is:

    Be Awesome Health & Fitness so my domain is beawesomehealthandfitness.com which is obviously quite long so was wondering if i should change it to something shorter if it matters?

    Thank you for any feedback on this as i really like the name but im not sure on the lenght of it.

    I could try Wellness or Wellbeing instead of healthandfitness but not sure it makes it better.

    I know i could use my name but im trying to create something that maybe on the future i will have franchisers so would like to have a company name.

    Thank you,
    Nuno da Silva
    The first thing I learnt about domain names was that they should be short and memorable, so I strongly advise that you find something else.
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    • Profile picture of the author Nuno Silva
      Originally Posted by EllenMoore View Post

      The first thing I learnt about domain names was that they should be short and memorable, so I strongly advise that you find something else.
      Even with the 'Be Awesome Revolution' now which is a lot smaller.
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  • Profile picture of the author naomimaypierce
    As the company groes you might find some issues in setting up a mail system. Why don;t you try an acronym like bah&f.com
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  • Profile picture of the author dadafarash
    Originally Posted by Nuno Silva View Post

    Hello,

    I just created my health and fitness company but because of my domain name, it has a very long domain name, so my question is if it matters or if is is ok?

    My URL is:

    Be Awesome Health & Fitness so my domain is beawesomehealthandfitness.com which is obviously quite long so was wondering if i should change it to something shorter if it matters?

    Thank you for any feedback on this as i really like the name but im not sure on the lenght of it.

    I could try Wellness or Wellbeing instead of healthandfitness but not sure it makes it better.

    I know i could use my name but im trying to create something that maybe on the future i will have franchisers so would like to have a company name.

    Thank you,
    Nuno da Silva
    Hi Nuno Silva,
    Of, course, if you look up at Google Panda or the latest algorythm of Google, it is very important about the Domain Name Too Long
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  • Profile picture of the author mgsmith
    Make it short and simple. Shorter is more appealing and easier to remember.
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    Mike

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    • Profile picture of the author agmccall
      if you are going to "Brand" yourself why not something like silvafitness.com

      al
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      Broken promises don't upset me. I just think, why did they believe me?
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      • Profile picture of the author Nuno Silva
        Originally Posted by agmccall View Post

        if you are going to "Brand" yourself why not something like silvafitness.com

        al
        Hi thank you for your reply but no, the whole idea is to brand the company and me of course as the main man but ultimately i want the brand to be separate completely from me hence my business name and i like the name of course of Be Awesome.
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    • Profile picture of the author Nuno Silva
      Originally Posted by mgsmith View Post

      Make it short and simple. Shorter is more appealing and easier to remember.
      So 'Be Awesome Revolution' would fit the bill then?
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  • Profile picture of the author kindsvater
    A Moz ranking study indicated long names do not rank as well.

    It is too long for anyone to type.

    It is too long and vague for anyone to remember, with too many words that can be switched or forgotten.

    .
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  • Profile picture of the author adelewilliams
    Banned
    It is too long for a domain name. It's also hard to read the continuous words. You should find a shorter one if you want to promote it successfully.
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    • Profile picture of the author Nuno Silva
      Originally Posted by adelewilliams View Post

      It is too long for a domain name. It's also hard to read the continuous words. You should find a shorter one if you want to promote it successfully.
      Hi Adele, how about the new one as in: Be Awesome Revolution?
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  • Profile picture of the author Nerdygirl226
    my advise is to use the keyword in your domain name it help getting high ranking
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  • Profile picture of the author NellyColby
    Yes, it's a little too long, but this isn't your major problem. I think the niche is, as a matter of fact. Try to get some organic back-links to improve your rank.
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  • As far as long domains go, at least yours is easy to remember and spell. If you can get a shorter one great but I dont think I would dwell on it too much.
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  • Profile picture of the author Nuno
    If you don't want to lose all type-in traffic you really need to find a memorable one...
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    I have 15+ years of experience & millions of visitors (I'm also a warrior since 2002)!
    NunoAlex.com explains how I can help.
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  • Profile picture of the author Meharis
    Originally Posted by Nuno Silva View Post

    Hello,

    I just created my health and fitness company but because of my domain name, it has a very long domain name, so my question is if it matters or if is is ok?

    My URL is:

    Be Awesome Health & Fitness so my domain is beawesomehealthandfitness.com which is obviously quite long so was wondering if i should change it to something shorter if it matters?

    Thank you for any feedback on this as i really like the name but im not sure on the lenght of it.

    I could try Wellness or Wellbeing instead of healthandfitness but not sure it makes it better.

    I know i could use my name but im trying to create something that maybe on the future i will have franchisers so would like to have a company name.

    Thank you,
    Nuno da Silva

    Nuno,

    Here's a list of domains implying the words you are looking for:

    BodySystemToday.com
    BodySystemNews.com
    BodySystemTips.com
    BodySystemExpert.com
    BodySystemInfo.com
    BodySystemSeek.com

    All domains are available as of right now.

    Meharis
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  • Profile picture of the author m5smiley
    I think it's fine to have a long name. People can bookmark it or pin it or what have you and get there easily. I also think that another idea can be to purchase a shorter domain and have it also point to the same site. This way you keep both domains and they both point to the same place.
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  • Profile picture of the author RandyChen
    If you want returning visitors, then a shorter name would be better because it is easier to remember and easier to type. For seo, domain name length probably wouldn't matter too much. But since the shorter domain name has more benefits, might as well use the shorter one.
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