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Which Businesses Buy Leads?

by everyonewins
8 replies
Hello,

I'm thinking of creating a business that sells leads to other businesses. For starters I would like to focus on a "Hot Niche". I'm interested in getting your advice. Which type of "business", like roofers, insurance agents, dentists, doctors, carpenters, plumbers, etc... (you know them all) are more willing to buy leads?

Thanks
#businesses #buy #leads
  • Profile picture of the author Jesus Jones
    It's going to be the big businesses that pay for leads. Huge, established corporations will pay a contractor for leads. A plumber and contractor don't have that kind of spare capital; it isn't worth it to them. It's an innovative idea to sell leads, but only a corporation is going to have the money to pay for it.
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    • Profile picture of the author IneedProfit
      The biggest and most profitable lead niche right now, is payday loans.
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    • Profile picture of the author Jeff Schuman
      Many businesses need leads. A good place to start is with service businesses that earn a large profit per sale.

      landscaping
      hvac
      plumbing
      electricians
      etc......

      Go to HomeAdvisor (formally Service Magic) and see the categories they are getting business leads for.
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    • Profile picture of the author IneedProfit
      Originally Posted by Jesus Jones View Post

      It's going to be the big businesses that pay for leads. Huge, established corporations will pay a contractor for leads. A plumber and contractor don't have that kind of spare capital; it isn't worth it to them. It's an innovative idea to sell leads, but only a corporation is going to have the money to pay for it.
      This just isn't true. We do lead generation for small businesses all day long. Large corporations have massive advertising budgets and generate their own leads. Also, if you could find the right person to talk to, you probably couldn't supply corporations enough leads to even pique their interest.
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      • Profile picture of the author Jeff Schuman
        Originally Posted by IneedProfit View Post

        This just isn't true. We do lead generation for small businesses all day long. Large corporations have massive advertising budgets and generate their own leads. Also, if you could find the right person to talk to, you probably couldn't supply corporations enough leads to even pique their interest.
        This is actually a very good point. Plus there is usually less competition for these small businesses to listen to what you have to offer.
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        • Profile picture of the author Horny Devil
          Banned
          If you're THAT good at getting leads you should be getting them for your OWN business.

          If you're smart enough to be able to secure quality leads, you should be equally smart enough to come up with an innovative business idea of your own.

          A salesman who can't sell himself is not a salesman.
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        • Profile picture of the author EasySt
          Most all businesses will buy leads...

          I offered leads in HVAC and had contractors falling all over themselves.

          All contractors want leads, because most of their business is 1 off jobs, so they are going from job to job, and need a constant flow of leads to survive.

          They also don't have much of a gatekeeper to get past, understand the value of lead gen, and are higher ticket services so are willing to pay more.

          Make them a good offer and provide consistent leads and you will be set for life.
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  • Profile picture of the author AndrewCavanagh
    Generally speaking look for businesses with large transaction
    sizes.

    The leads are worth more and if they're industrial businesses
    they're often not too difficult to generate.

    One way to find businesses is to go to the industrial area of
    your town and just take a walk.

    When you find a business that's buzzing with activity find out
    who they are and what they do.

    You'll find there are many business types in industrial areas that
    you've never even heard of.

    And many are making some real money with clients paying them
    tens of thousands...even hundreds of thousands of dollars for
    just one contract.

    Also businesses like these are rarely approached by any kind of
    marketer so you'll often be the first they talk to.

    No competition, high profits, big transaction sizes = good clients
    for you.

    And when you find a niche that's working for you, you can expand
    across the country...even across the world.


    I do have one suggestion for you though.

    Selling leads is great but it can be hard to get paid by ANYONE who
    hasn't paid you a substantial sum of money before.

    I'd strongly recommend that you charge an upfront fee to help them set up
    some kind of system to help convert their leads or you charge them a
    substantial upfront fee to begin generating leads for them.

    So many people seem to think they should give a business a risk free
    proposal to get them on board as clients.

    That's such B.S. because it means your new "risk free" client has
    nothing at risk...he has no motivation to help you get leads, to handle
    the leads well or to get them to convert.

    When you charge a client a substantial upfront fee it's amazing how
    much harder they work to ensure their investment gets a return.

    Kindest regards,
    Andrew Cavanagh
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    Old School Copy Like This Is BACK & Converting Like Crazy!
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