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Clickbank Gravity for Competitive Research

by chrris
1 replies
Howdy Warriors!

I'm conducting some competitive research against some of the digital products in my niche. I'm basically trying to figure out how much revenue my competitors have gained on their products. Now, I'm new to this so pay attention to my logic because I may be wrong during several points here...

Here's my assumed calculation - (number of affiliates who've made sales) * (% referred) * ((affiliate commission) * (product sales price))

I figure gravity is a good stat because it shows how much affiliates have made money referring the product.

If you see a number on a vendors CB Engine profile that says "253 records" does that mean there have been 253 affiliates that have made money in the past 3 months or over the total lifespan of the product itself?

What do you all think about this? Hows my logic and math here
#clickbank #competitive #gravity #research
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by chrris View Post

    I figure gravity is a good stat because it shows how much affiliates have made money referring the product.
    Sorry, but it just doesn't at all.

    This is rather a widespread belief, but is entirely mistaken. Every affiliate who buys one copy of the product through his own hoplink (as happens with so many IM-related and MMO-related products) adds exactly the same 1 point to the gravity score as an affiliate who sells 3,000 copies. This is why (among other things) there can be high gravity products which almost no affiliates are actually promoting at all, let alone actually selling. And those products attract other affiliates, who see a high and rising gravity and want to "try it" (even if the sales page is a stinker), so it becomes self-perpetuating and can mean almost nothing.

    Here are some threads which disclose (with some examples) how gravity actually works and what it really measures ...
    Gravity High or Lower - Which Sells Best & Why?
    Clickbank gravity - is there a sweet-spot here?
    Understanding Clickbank Gravity
    Clickbank Gravity

    Originally Posted by chrris View Post

    Here's my assumed calculation - (number of affiliates who've made sales) * (% referred) * ((affiliate commission) * (product sales price))
    ClickBank stopped publishing the "% referred" figures a long time ago.

    They were meaningless.

    They didn't allow for the fact that the vendor could have a separate affiliate account, or 100 separate affiliate accounts, through which he sold the product to massage the figures. It just didn't tell anyone anything much that was worth knowing.

    Originally Posted by chrris View Post

    If you see a number on a vendors CB Engine profile that says "253 records" does that mean there have been 253 affiliates that have made money in the past 3 months or over the total lifespan of the product itself?
    Neither. I strongly advise you to stop looking at CB Engine "information". The reality is that these "independent sites" that present "information" worked out in accordance with their own "secret proprietary algorithms" have access to no information that you and I don't also have access to, through CB's Marketplace statistics, updated daily. They're mostly rather fictional!

    Sales figures, and conversion rates, are not available (and wouldn't be helpful anyway!).

    Back to the drawing-board, I'm afraid.

    Originally Posted by chrris View Post

    Hows my logic and math here
    I am much too polite to comment further.

    (But in any case, what helpful information could this really give you, even if not based on mistaken hypotheses and erroneous reasoning? There's no reason to imagine that other affiliates' figures are going to be the same as yours, anyway, is there?)
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